The Daily Egg

APRIL 2, 2020

When visiting your site, a user decides whether to hit the “back button” within milliseconds. That’s right, milliseconds. Your homepage is your only chance to get them to stay on your site and become a customer. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break […]. The post 24 Attention-Grabbing Website Homepage Introductions appeared first on The Daily Egg.

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SaaStr

APRIL 2, 2020

Q: Based on what is going on in the world right now (coronavirus), is this the right time to ask businesses to outsource? Should I keep my cold calling team? What will be the best marketing strategy? There are no easy answers, but we do know one thing: When things come back, you will need everyone great. Marc Benioff said one of his top mistakes was not hiring enough salespeople in 2009, during the peak of the last downturn.

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Sales Hiring Scale Customer Success Scaling 234

The Daily Egg

APRIL 2, 2020

Creating a high-performance website doesn’t happen by chance. We often fall short of real success. Not because we’re written bad copy or made the wrong offer, but because we use the wrong website format. How do you know the best structure to use? According to Brian Massey, Conversion Scientist and author of Your Customer Creation […]. The post 5 Website Formats Proven to Get Results appeared first on The Daily Egg.

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Marketing 355

SaaStr

APRIL 2, 2020

If you’re feeling the weight of being cloistered in your homes for several weeks now, have no fear Team SaaStr has compiled a list of five great tools that you can use for free to get you through this time! We’ll be releasing several upcoming posts featuring great tools and discounts that our community members are offering right now. 1. SurveyMonkey’s Free Templates.

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SaaS Pricing Software Engagement 224

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Predictable Revenue

APRIL 2, 2020

Part of growing a company is growing a sales team. But, what about those organizations that never plan to build and grow a robust sales infrastructure? How do those companies grow their bottom line? The post How to avoid building a big sales infrastructure and still grow your company appeared first on Predictable Revenue.

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Sales Revenue 205

Nimble - Sales

APRIL 2, 2020

A recent study showed that 77% of brands could disappear and nobody would care. It sounds pretty harsh, like something Regina George from Mean Girls would tell you if she was your business advisor. But, the truth is many brands fail to make meaningful connections with their customers. Email is the perfect channel to prevent […]. The post 7 Email Ideas to Boost Customer Relationships appeared first on Nimble Blog.

Branding 143

Branding Business Marketing 143

Agile Payments

APRIL 2, 2020

SMS payments, or “Pay by Text payments”, allow customers to pay for services or goods via a mobile phone text message. The customer typically receives a text prompting them to initiate payment via a website interface or additional text messaging. Almost any business that takes payments for goods or services can realize operational costs savings and an uptick in collected revenues by choosing to accept payments by text message.

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Payment Methods Payment Services Payments Transportation 88

Andreessen Horowitz

APRIL 2, 2020

The need to understand and track the spread of SARS-CoV-2, the virus that causes the disease COVID-19, has highlighted the importance of diagnostic testing. Widespread diagnostic testing is needed not only to identify who is sick right now, but also … The post Coronavirus is Testing the World. How Do We Test for Coronavirus? appeared first on Andreessen Horowitz.

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FastSpring

APRIL 2, 2020

When NotePlan, a productivity software app, was looking to innovate and build the latest version of their app, they realized they needed to look beyond the App Store for growing their revenue. Founded in 2016 by Eduard Metzger, his app is no stranger to success as NotePlan became a featured app on the App Store, but the limitations of the App Store made it challenging to see steady growth in revenue.

Innovation 78

Innovation Software Revenue Marketing 78

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Andreessen Horowitz

APRIL 2, 2020

Since social distancing measures were first put in place, time spent gaming has gone up—way up. According to a recent report by Verizon, video game usage in the U.S. has risen 75 percent during peak hours. The “stay at home” … The post a16z Podcast: Gaming and Live-Streaming, Connecting While Distancing appeared first on Andreessen Horowitz.

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User Pilot

APRIL 2, 2020

When a user signs in to your product for the first time, chances are they won’t really know where to start. That’s why it’s essential that you educate them in some way. And in this article, I’m going to argue that in-app tutorials are the best way to do that. Sure, you have other options open to you. You could provide detailed help docs, or you could send out an email course to new users.

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Education Underperforming Technical Team Social Media Onboarding 75

ProfitWell

APRIL 2, 2020

If you take a moment to think about it, can you confidently tell somebody how many subscription services you're a member of? Netflix, Hulu, Spotify, HBO. and what was that other one ? Even if you can list off every subscription service you're a die-hard fan of, you may eventually find yourself feeling dissatisfied on a mission to sign up for even more subscriptions.

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Subscription Payment Features Customer Lifetime Value Payment Services 67

OpenView Labs

APRIL 2, 2020

The consumerization of business software changed all the rules. It blurred the lines between B2C and B2B products as enterprise companies began demanding the same kind of intuitive, well-designed user experience featured in consumer products like mobile apps. We’re now on the cusp of another watershed moment: the consumerization of software distribution.

Marketing 63

Marketing B2C Underperforming Technical Team B2B 63

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Andreessen Horowitz

APRIL 2, 2020

1/ RCTs vs RWE’s has become a heated debate. Some believe that RWE would be cheaper and better, as there’s more data. Others believe that RCTs are the only statistically validated means to test a drug. Who’s right? 1/ RCTs. … The post Why We Need Both Randomized Controlled Trials and Real World Evidence appeared first on Andreessen Horowitz.

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Data 56

CloseSaaS

APRIL 2, 2020

Everybody is wondering what to do during this crisis. We’re all going through a completely new experience, and we’re facing challenges that many of us have never faced before.

Sales 52

Sales 52

Subscription DNA

APRIL 2, 2020

It’s not secret that the COVID-19 pandemic is affecting many different industries–and the subscription industry is no exception. Gyms, magazines, SaaS and paywall-centric companies seem… Read more. The post 3 Tips for Subscription Companies During the COVID-19 Outbreak appeared first on Subscription DNA.

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Subscription Payment Features SaaS Business 52

CloseSaaS

APRIL 2, 2020

We're all looking for a sales approach that'll close deals during this crisis. We want something that distinguishes us from all the messages, emails and noise of other sales professionals doing outreach of their own.

Sales 52

Sales Strategy 52

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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

Payments

SaaS Metrics

APRIL 2, 2020

In this digital age, most businesses rely on technology to maximize efficiency. Be it accounting or sales process, there is software that can get more work done with custom features. This demand gave an opportunity to the Software as a Service (SaaS) companies to prove their mettle. SaaS becoming a norm was a great news for companies until cyber miscreants spoilt the show.

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Development SaaS Software Technology 52

ProfitWell

APRIL 2, 2020

Today, restaurant management software company Toast rallies for restaurants. Plus, the latest with the SaaStr team: A global virtual event we think you'll want to get involved in. Listen wherever you get podcasts: Top B2B SaaS news. A Toast to better days. Our neighbors over at Toast , the leaders in cloud-based restaurant management software, launched a Rally for Restaurants initiative this week—a way to unite top brands across the tech and foodservice sectors in support of the dining community

Sales Hiring 52

Sales Hiring Social Media Venture Capital Cybersecurity 52

Sales Hacker

APRIL 2, 2020

Battlecards, despite being one of the most popular sales enablement tools, too often go unused by sales teams. How can we combat this lack of adoption by Sales? By running the Battlecard Adoption Playbook. The Battlecard Adoption Playbook consists of five parts and is designed to ensure that Sales leverages battlecards to win competitive deals. Build battlecards with sales reps.

Sales Enablement 73

Sales Enablement Sales Interviewing Metrics 73

Intercom, Inc.

APRIL 2, 2020

Like so many of our peers, we were due to attend SaaStr 2020 a few weeks back, and we’d lined up interviews with some of the incredible speakers who would have been there. Over the past few week’s we’ve been fortunate to be able to have some of those conversations remotely with people and it got us thinking about how the industry at large is responding to what’s going on.

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Payment Methods SaaS Payments Merchant Services Payment Services 260

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Revenue

Tom Tunguz

APRIL 2, 2020

With all the breaking news every hour, I found myself looking for a longer-term perspective on the world. I read a book that fit the bill: Peter Zeihan’s Disunited Nations is a political economy book, a sort of Guns, Germs, and Steel for the future. I wish my economics classes had been taught in Zeihan’s style. Zeihan structures the book as a series of scorecards for the major countries of the world.

Transportation 259

Transportation Government Strategy Marketing 259