Mon.Nov 30, 2020

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How to Fix Your SaaS Solution's Value Chain

Cobloom

What's a SaaS solution's value chain? It's simple, it's all the parts of your offering that link up in order to turn customer income at one end into a solution the customer values at the other. In this post I'm explaining which half of the chain causes most SaaS companies to fail, and revealing what you can do about it.

SaaS 79
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On Your Next Big Deal? Double Your Pricing.

SaaStr

There’s a fun — and very lucrative and rewarding — exercise I like to go through with most of the startups I work with. It’s goes like this: First, who’s your largest customer? OK. Now, do you have a prospect in the pipeline that’s somewhat similar? You do? Great. Now … On that deal … go quote twice your highest price ever.

Pricing 306
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Best Event Management Software

The Daily Egg

It’s been six hours of driving but you’re almost there. You’ve always wanted to visit the Grand Canyon and finally said “the heck with it,” hopped in the car and took off. But, in all your excitement you forgot to pack your phone charger. You’re about 20 minutes away when your phone dies. Bye-bye GPS. […]. The post Best Event Management Software appeared first on The Daily Egg.

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How Long It Roughly Takes to Close a Deal in SaaS. And Why.

SaaStr

Q: How long does it usually take to close a deal in SaaS? Ok here’s a really rough set of timelines to how long it takes to close an Opportunity in SaaS: So: A $5k deal, or say $499 a month, can often be closed in a call or two. Certainly the buying decision that can be made in a day, a week, or at least the same month. A $20k-$50k deal often takes 2–3 months.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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It's Supposed to Be Hard. You're Changing the World.

Tom Tunguz

“It’s the Finals. It’s hard. It’s supposed to be hard.” After Game 2 of the NBA Finals said them to Steph Curry as they walked through the tunnel to the locker room after a loss. What’s true for basketball is also true for startups - at least in this case. With all the news of unicorns and IPOs and acquisitions driven by the broader market, teams can fall into a trap to think building a startup into a success is easier for others.

More Trending

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What is Video Search and How Can it Help Your Business?

Neil Patel

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.

Business 135
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Here’s What the Future Of SEO Looks Like for the Next 5 Years

Nimble - Sales

SEO moves fast. Fail to keep on top of the latest Google updates and SEO news, and you’re at risk of falling off the face of the search results pages. And given that 53% of all website traffic comes from organic search (according to BrightEdge) that’s a losing strategy if your website’s success is key for […]. The post Here’s What the Future Of SEO Looks Like for the Next 5 Years appeared first on Nimble Blog.

Strategy 101
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How to Level up Your Writing Skills for Irresistible PPC Ads

Neil Patel

Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal.

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The SaaS Freemium Model

Frontegg

Freemium has become the industry standard as well as a highly successful marketing strategy for many developer-facing SaaS applications. For developers it’s extremely important to be able to test drive a product and not have to feel pre-committed until it has been ultimately approved. Hand writing Business models with marker, business concept strategy mind map.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How Can iPaaS Help Your Digital Marketing?

Neil Patel

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers. You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at first, but don’t worry.

Marketing 110
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Here’s to 2021: Accurate, Agile Sales Forecasting

InsightSquared

When it comes to sales forecasting , it’s a simple truth: if you can see what’s coming, you can prepare and react accordingly. In many cases, you can even change future results before they become foregone conclusions. . If this year has shown us anything, it’s that sometimes it’s impossible to know what lay ahead. Sometimes you have to react on the fly, act on the best information you can find, and just give it all you’ve got.

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Best Customer Service Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything.

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Talking Leadership with IBM, Microsoft, and Coursera

Zuora

Last week I had the opportunity to participate in a great Fortune Executive Leadership Roundtable called “Capitalizing on the Subscription […]. The post Talking Leadership with IBM, Microsoft, and Coursera appeared first on Zuora.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Successful Digital Transformation Case Studies Across Industries

Treehouse Technology Group

How five organizations across industries have successfully designed digital transformation solutions to lead and innovate with agility. The post Successful Digital Transformation Case Studies Across Industries appeared first on Treehouse Tech Group.

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Zero-based budgeting makes a comeback, but it’s different this time

OPEXEngine

With help from cloud platforms and AI-assisted technology, going back to the start each budget cycle is easier and leads to more accurate cuts. Zero-based budgeting is gaining in popularity as companies cut costs because of the pandemic, but it’s not the slash-and-burn tactic it used to be. Instead, businesses are having success applying the measure for strategic, targeted savings.

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Nov 30 – Customer Success Jobs

SmartKarrot

Role: Senior Customer Success Manager Location: Sydney, New South Wales, Australia Organization: Humanforce As a Senior Customer Success Manager, you will lead the team in focusing the efforts to drive multi-phase benefits in terms of realized output and adoption. Assist with the creation of and provide leadership to the Customer Success team through coaching, supporting, and empowering people to drive results.

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Generative Media: The Future of Visual Marketing

Neil Patel

Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories. That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Outseta Company Update - December 2020

Outseta

By Geoff Roberts · 5 min read I think we’re all excited to see 2020 drawing to a close… but I’m psyched to report that our final company update of the year includes three huge product updates that Outseta customers have been looking for. It’s particularly notable that two of these are native integrations with other software products. In general, we’ve stayed away from building integrations because so much of Outseta’s value proposition is tied up in the fact that we bring together the core tools

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How to Create the Best Facebook Cover Photos for Your Business

Neil Patel

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and In

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