OpenView Labs

JUNE 24, 2019

Some SaaS companies still have the pricing strategy that their founder picked after a thirty minute whiteboarding session five years ago; those startups subist but rarely thrive. After fifteen years of running Logikcull, a Series B legal tech startup (and OpenView portfolio company), I’ve learned a lot about the art and science of pricing, particularly when I transitioned Logikcull from a managed service to software-as-a-service.

Pricing 43

Pricing Subscription Payment Features Healthcare 43

Cobloom

JUNE 24, 2019

Growing a SaaS startup is an all-consuming grind. But there comes a point when the late nights and hard decisions become a little bit easier. You're still devoting every waking thought to product development, sales process improvements and marketing - but now, you have a little bit more confidence in your hard graft. Because what you're doing is working.

Product Marketing 69

Product Marketing Marketing Startup Software 69

Tom Tunguz

JUNE 24, 2019

When we published the results of the freemium survey earlier this year , we noticed respondents targeting the enterprise observed higher net dollar retention and lower churn than those startups targeting other segments. I wondered if we could observe any other patterns about enterprise businesses, so I produced this analysis of public companies with ACVs (annual contract values) of $100k or greater.

Metrics 199

Metrics SaaS Enterprise Churn 199

SaaStr

JUNE 24, 2019

It’s complicated. Having a “good exit” is a special thing. You will make some money, perhaps even life-changing money. It will prove you can do it. It will Level You Up in the hierarchy of founders. You will have beaten the odds, and be a “winner”. But as time goes by, you may see it all differently. You may see you only get so many at-bats. At least most of us only have so many.

Scale 187

Scale Churn Branding Scaling 187

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Predictable Revenue

JUNE 24, 2019

We'll discuss how the obsession with perfecting the Marketing Qualified Lead and the inside sales model has led to CQL(Conversation Qualified Leads), and to Drift using bots instead of traditional SDR's. We'll also cover the three main principles for governing day to day sales operations and Zendesk's sales stages! The post How to perfect sales operations: part 6 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue.

Sales 138

Sales Government Revenue Marketing 138

Intercom, Inc.

JUNE 24, 2019

Management 223

Management 223

Nimble - Sales

JUNE 24, 2019

Any business owner struggles to promote their company on a limited budget. Online marketing can be a solution here as it requires fewer investments compared to traditional strategies and helps quickly reach new audiences. In this article, we will tell you about 25 proven online marketing strategies for small business. So, let’s get started. About […].

Marketing 101

Marketing Business Investment Strategy 101

SaaSOptics

JUNE 24, 2019

Since 1999, RTVision’s SaaS solution has helped local governments and their partners streamline complex operations, inspire public engagement and protect data integrity.

B2B 74

B2B Government SaaS Engagement 74

Sales Hacker

JUNE 24, 2019

If you’re new to sales or marketing, you may be asking yourself, “What is a lead?”. In this article, you’ll learn what a lead is, how to start working a new lead, and how to reach out to qualified leads. Let’s get started, shall we? What Is a Lead? The start of a potential sales process is a lead, and there are many ways to obtain leads as there are stars in the sky.

Social Media 69

Social Media B2B Engagement Sales 69

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

CloseSaaS

JUNE 24, 2019

Things used to be a lot simpler. Marketing was responsible for building interest and generating leads and then sales would pick up the baton and close revenue. Easy.

Development 52

Development Sales Revenue Marketing 52

Subscription DNA

JUNE 24, 2019

It seems the public is coming to the end of an era when it comes to free content on the Internet. While most of us… Read more. The post Have a Successful Blog? Consider Putting Premium Content Behind a Paywall appeared first on Subscription DNA.

Subscription 40

Subscription Payment Features Business 40

Mucker Capital

JUNE 24, 2019

When I was leading my last business, I always knew that company culture was important. But what I needed to do about it and when to do it was a mystery to me. With a thousand other things demanding my time, thinking about culture was perpetually on the back burner. This was fine for a while until suddenly it felt too late. The Moment that Culture Becomes Crucial.

Company Culture 40

Company Culture Scale Leadership Scaling 40

Sales Hacker

JUNE 24, 2019

This week on the Sales Hacker podcast, we speak with Ben Wright , Chief Revenue Officer at EAT Club. He’s been around the block. He’s on the podcast chatting about moving from a big company like Yahoo! to a small company like EAT Club. How did he transition from a large to small company? If you missed episode 62, check it out here: PODCAST 62: Managing People and Incentivizing Sales Team w/ Kathleen Roberge.

Scale 62

Scale B2C Sales Scaling 62

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue