Tue.Dec 21, 2021

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Don’t waste time reinventing the software wheel

IT World

I was talking to an old friend who was leaving tech journalism behind for a startup tech firm. Yay him! So, I asked what he’d be doing there first. “Building a custom content management system (CMS),” he told me. I then blurted out the first question that sprang to mind: “Why!?” I mean, seriously, do you how many CMSes there are? By my count, there are well over 100.

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2021 on Inside Intercom

Intercom, Inc.

Another year draws to a close, and there won’t be many people sorry to leave this one behind us. From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. It has often felt like a year we’d rather forget, even if it turns out to be a year we’ll long remember. And yet, here at Intercom, we have been determined to make the most of these difficult times.

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How to Create Inclusive Content for Everyone

Neil Patel

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive and exclusive words and phrases have become so baked into our language that many of us don’t realize when we use them or the harm they cause. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

We’re not exactly sure how, but yes, it’s that time of the year again. And what a year it has been! More than integrations and features and quarterly reports, back in August, Intercom turned 10. It’s been 10 years since co-founders Eoghan McCabe , Des Traynor , David Barrett , and Ciaran Lee sat in a small Dublin coffee shop and dreamed of making internet business personal, and we’re still every bit as excited.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Great Resignation: Why workers quit (and how companies can respond)

IT World

By now, what at first was seen as a workforce blip has become a real trend: workers are quitting their jobs in droves. In October, 4.1 million workers quit their jobs. that was down from a record 4.4 million who left the workforce the month before and 4.3 million in August. But it was still higher than any month through July of this year, according to US Bureau of Labor Statistics data.

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Five Secrets to Onboarding New SaaS System Integrations

Trujay

So you have come to the point where you are negotiating with your chosen SaaS vendor for the newest cloud application for your company. Unfortunately for first-timers, this process usually ends up being full of surprises. The fact is that there are many essential needs (that aren’t always obvious) that you should consider when you […]. The post Five Secrets to Onboarding New SaaS System Integrations appeared first on Trujay: Migration & Integration Solutions.

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Here’s What We Learned from Casey Renner’s 2021 #WeeklyWalks

OpenView Labs

We’re coming to the end of 2021– a lot has changed in the world of SaaS. One thing that has remained a constant? Operating Partner Casey Renner’s WeeklyWalk series. Each Wednesday, Casey walked – virtually and then in person – with PLG and SaaS leaders to learn more about who they are and how they run their businesses. . Casey has some awesome guests (and accessories) already planned for 2022.

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What Apple’s approach to building services income tells us

IT World

Apple’s doing it. Spotify’s always done it. Even Starbucks wants to do it. Attempts to turn paying customers into subscribers are gathering momentum across every industry. And Apple has successfully transitioned much of its business in this way. So what lessons can we learn from how Apple did what it did?

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Understanding Enterprise Pricing Models

Chargify

Advanced enterprise pricing models are strongholds that help growing SaaS companies gain customers, increase revenue, and can even be used to boost perception in the. The post Understanding Enterprise Pricing Models appeared first on Chargify.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Fifth SaaS Correction

OPEXEngine

Since 2016, public software has witnessed four corrections. Today, we’re in the midst of the fifth. Also, 2014 to 2016 saw a 57% reduction in multiples and of course after 2008. But let’s look at the most recent five years. This chart shows the median and the 75th percentile of enterprise value/forward revenue multiple for the basket of public stocks which were public at that moment in time.

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4 Tips for Choosing a Custom Software Development Company

SaaS Metrics

These days, businesses of various sizes and industries need to deliver transformative digital experiences, to survive. With the advent of the mass adoption of more software-driven solutions, enterprises have been forced to balance resource allocation between their core operations and the enhancement of digital experiences. After all, the immediate support and sheer.

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Top 10 Marketing Cloud Mistakes (and How to Avoid Them)

CloudKettle

Mistakes can be made when using any enterprise platform and Marketing Cloud is no exception to the rule. Most user-based mistakes are caused by taking shortcuts, like an inadequate implementation, failing to invest in training, or not testing. However there are always some mistakes that are inevitable and all part of the learning process. Someone […].

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How a digital Marketing Agency can help you with your Growth Funnel

SaaS Metrics

Optimizing a Growth Funnel Digital Marketing Agencies, recognizes that the true art of conversion does not simply end with the conversion process but also has to grow the funnel. Instead of catching people’s attention, growth marketing focuses on building a lasting relationship with them. The main objective of the relationship is to. Read more.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Why Customer Success Now Demands a Seat at the Table

SmartKarrot

Customer Success (CS) roles and dedicated CS teams have risen in these last few years. In 2019, there were 40,000 CS job vacancies available in the UK alone, and the number is constantly growing with increasing competition in the SaaS market. So in 2021, it’s time that CS is provided with a seat at the C-suite table and made part of CXO conversations.

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Amazon Optimization Tips

SaaS Metrics

It is nearly impossible to discuss any form of traffic generation and digital content without mentioning SEO (Search Engine Optimization). Your first point of call should always be proper keyword research. An easy way to go about it would be to research the phrases and keywords that people use while searching for. Read more. The post Amazon Optimization Tips first appeared on SaaS Metrics.

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12 Android tips you shouldn't miss from 2021

IT World

Ah, the holidays. No matter what style of winter celebration you prefer (I'm a Festivus man myself), late December is a fine time for kicking back and regrouping for the coming year. That means it's also a fine time for contemplating that crazy little computer in your pocket and the steps you can take to make it even more powerful — because guess what?

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Dec 21 – Customer Success Jobs

SmartKarrot

Role: Vice President, Customer Success Location: Columbus, GA, US (On-site) Organization: Global Payments Inc. As a Vice President of Customer Success, you will lead the team responsible for building and sustaining the strategic relationship with the customers and the revenue. Maintain a high level of knowledge and understanding of the industry, business, market.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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What are the benefits of Experience Cloud for the High Tech Industry?

SaaS Metrics

Is your high-tech business struggling to maintain a competitive edge and high customer satisfaction in an environment where consumer needs are frequently changing? According to a 2018 report by PwC, 1 in 3 clients will leave a business they have been loyal to after just a single awful experience. To survive and. Read more. The post What are the benefits of Experience Cloud for the High Tech Industry?

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8 SaaS Business Examples That Excelled in Email Marketing

SmartKarrot

Email is perhaps the most effective communication channel to get in touch with customers. According to CampaignMonitor , well-drafted and interpreted emails generate $38 revenue for every dollar spent, making 3,800% ROI. . This goes to show the importance of emails for SaaS companies. With the help of email, you can introduce a new product, send an event reminder, notify customers their order has been shipped, remind them to make payments before the due date, aid their work with your tool by uti