Tue.Jan 11, 2022

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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Events and trade shows. They’re back, but they’re expensive. You don’t get enough booth traffic. The folks that do come by are too junior. It sucks up days at a time. The air is convention-center nasty. Too much ice cream, too much alcohol, too many almost-all-dudes parties. How can it be worth it? Even just $25,000 for the worst possible booth, plus tickets, hotels, schwag … and taking 3-4 people out of the office for days at a time.

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Introducing “New at Intercom” – our first virtual launch event

Intercom, Inc.

Today, we’re excited to announce Intercom’s first virtual launch event, New at Intercom , to be held on March 23rd. . We’re witnessing a ??dramatic one-way acceleration in the transition to a primarily online business environment, and that shift is transforming how businesses engage with prospects and customers. Making the most of this opportunity requires the tools of tomorrow.

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SaaStr Annual 2022: Outdoors Again, Festival Style Again, All Kinds of Awesome

SaaStr

The world has changed and so has SaaStr!! We’re sticking with SaaStr Annual in the late Summer again in 2022 , 100% outdoors, 100% open-air and 100% triple-vaccinated! The open air, festival style of Annual 2021 was such a hit we’re sticking with it, even though it’s about 3x the work of an indoor event. But everyone will have more fun, and be more comfortable, being outdoors and open air, across 40 acres again in 2022.

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Why not a four-day workweek?

IT World

Today, many of us think of the five-day workweek as being the way things have always been done. It’s not. It only became a standard in the United States when the labor unions got the Fair Labor Standards Act (FLSA) passed in 1938. Before that, most people worked a 48-hour, six-day-per-week job—and were glad to have it. Are we less productive now? We are not.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Lessons Learned Scaling to $1 Billion ARR with Canva’s CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin (Podcast 516)

SaaStr

Canva hit $1B in ARR at the end of last year. (Whoa.) Launched in 2013, it has over 2000 employees and more than 60M active users. Zach Kitschke, the CMO at Canva, has been a part of this hypergrowth since the beginning, and took on v arious roles in marketing, customer service, and product management teams. After a couple of years in building out Canva’s people functions, he is now investing in growing the company as a CMO.

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8 key technologies for the future of work

IT World

Many would argue that the future of work is already here. Enterprises in virtually every industry have had to revamp their work models in reaction to the pandemic and safety guidelines, giving employees more flexibility than they’ve ever had before.

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How SaaS Tech Is Bringing Legacy Industries Into the Digital Age

Entrepreneur - SaaS

Traditional industries have typically lagged at adopting digital solutions, but many have quickly jumped on the transformation bandwagon as they vie to remain relevant.

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Google finds a nation-state level of attacks on iPhone

IT World

When it comes to mobile security, users are routinely warned to be extremely careful, avoid suspicious links, emails, and attachments. But the growth of no-click attacks sidesteps these soft defenses. Google recently drilled into one such attack, which happened to have hit an iPhone. “We assess this to be one of the most technically sophisticated exploits we've ever seen, further demonstrating that the capabilities (one vendor) provides rival those previously thought to be accessible to only a h

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The Preeminent Cross-Disciplinary Topic In Academia Is… Sales?

Sales Hacker

Sales is not an easy topic for academia to teach, in part because it’s so cross-disciplinary. You have to know about marketing, persuasion, technology, and strategy — to start with. Not to mention this: Does the sales organization even know what the heck it’s doing? powered by Sounder. In this episode, we chat with Frank Cespedes , Senior Lecturer at Harvard Business School (and former instructor of our CEO, Manny Medina ), about why sales poses such a hurdle for academia and how those challenge

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Your Guide to Product Qualified Leads (PQLs)

OpenView Labs

Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing or sales qualification. Data consistently shows that PQLs convert at extremely high rates – often 15-30% – and are far more valuable than MQLs. The benefits of a PQL strategy include: Higher free to paid conversion. Faster and more efficient sales process.

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Triumph in adversity: Apple’s payment system opportunity

IT World

Every business owner accepts that sometimes they must swallow disappointment and prepare for unavoidable change, which seems to be what Apple is preparing for in terms of App Store payments. And it may unleash a new opportunity as it does. Opening up App Store payments. Apple is under so much pressure around App Store payments. It has made numerous arguments to justify why its own payment systems should be mandatory on App Store sales, but courts in South Korea and the US do not agree.

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What Mobile Apps can learn from SaaS businesses

Chargebee

Subscriptions have been the mainstay for SaaS businesses for quite some time now. Mobile apps can easily employ SaaS best practices for hitting that elusive hockey stick growth curve.

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How to Advocate for Yourself as a Leader with Meredith Nichols

30 Day Leadership

In this episode of The B2B Leadership Podcast , best-selling author and leadership coach Nils Vinje speaks with Meredith Nichols, Director of Human Resources at Knowland. Podcast highlights: 0:57 - Meredith's background - Meredith explains her role at Knowland. 2:29 - Post-pandemic survival - What challenges did Knowland face as a result of Covid? 5:59 - Meredith's first leadership role - How did her first role come about?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Consumption-based pricing models: transition guidance for CFOs

OPEXEngine

Consumption-based pricing is best used when you can accurately and easily break down your service offering into small, digestible units. Many companies in the technology industry are moving toward “pay for what you use” consumption-based pricing models. The trend has been bolstered by several customer benefits — primarily, the model provides a clear linkage between what a customer pays and what they use or value they realize.

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How to Advocate for Yourself as a Leader with Meredith Nichols

30 Day Leadership

In this episode of The B2B Leadership Podcast , best-selling author and leadership coach Nils Vinje speaks with Meredith Nichols, Director of Human Resources at Knowland. Podcast highlights: 0:57 - Meredith's background - Meredith explains her role at Knowland. 2:29 - Post-pandemic survival - What challenges did Knowland face as a result of Covid? 5:59 - Meredith's first leadership role - How did her first role come about?

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The SaaS Bookings Report | Why it Matters

The SaaS CFO

The path to financial transparency requires a strict, monthly data routine. One of the reports that contributes to this routine is the bookings report. Of course, you may not speak the bookings language, but the concepts are still the same for a self-service SaaS product. The bookings report is in my top five SaaS reports. […]. The post The SaaS Bookings Report | Why it Matters appeared first on The SaaS CFO.

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Why You Need to Prioritize Customer Relations When Transitioning to a Hybrid Work Model

Trujay

A hybrid work model can have far-flung effects on your business. And at this point, your company is ready to capitalize on a hybrid model. But before you can realize the full benefits of hybrid work, you need to plan accordingly. Otherwise, your business risks compromising its customer relations. The coronavirus (COVID-19) pandemic has […]. The post Why You Need to Prioritize Customer Relations When Transitioning to a Hybrid Work Model appeared first on Trujay: Migration & Integration

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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SaaSOps Leaders Episode 15, Featuring Justin Dean

BetterCloud

BetterCloud CEO David Politis talks with Justin Dean, CIO and CTO at Weedmaps. Dean discusses the journey that led him to his current hybrid role (1:16), the challenge of identifying the right internal tools while also creating best-in-class products for customers (20:10), how he views IT as an enabler of the entire business (27:28), and the advice he’d give to anyone beginning their career in IT (40:23).

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How SaaS Tech Is Bringing Legacy Industries Into the Digital Age

Entrepreneur - SaaS

Traditional industries have typically lagged at adopting digital solutions, but many have quickly jumped on the transformation bandwagon as they vie to remain relevant.

SaaS 52
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Jan 11 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Remote, United States Organization: Parley Pro As a Vice President of Customer Success, you will drive customer success outcomes and increase lifetime value. Build and lead the world-class Customer Success team by developing and refining processes and procedures to meet/exceed defined KPIs and metrics of success.

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7 Crucial Steps To Creating A Stellar Customer Offboarding Program

Valuize Consulting

What Lasting Impression Will Your Customers Be Left With? Without question, the absolute worst part of working in the subscription economy is customer churn. In Customer Success (CS), we’re measured on it, driven by it, and avoid it like the plague. Unfortunately, it’s also inevitable. While your business is likely doing everything in its power to prevent churn , it’s important to understand that some churn will happen.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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The Art of Scaling Enterprise Intelligent Automation

SmartKarrot

Our daily lives have transformed thanks to intelligent automation. The lethal combination of leveraging human workforces with digital workers to get enhanced performance and reduced costs with the help of Robotic Process Automation (RPA) is slowly becoming the norm. Fact check: According to a Deloitte survey of more than 520 organizations – more than 90% of respondents see immense value in pursuing intelligent automation.

Scale 10
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7 Tips for Image Optimization

Neil Patel

Are you looking to gain an edge in SEO? If your image optimization isn’t up to snuff, you could be missing out on traffic, user engagement, and sales. Google looks at more than 200 factors when deciding which website to rank for a specific search query. While having a well-optimized image won’t help sub-par content rank number one, it can help you stand out from other sites that don’t optimize their images.

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