ChurnZero
APRIL 5, 2019
This week , we hosted a RYG Leadership Hour in Atlanta. RYG, which stands for red, yellow, green, (health scores) is all about your customers a nd their success. Wondering how to take your red and yellow customers and transform them into your biggest cheerleaders? Read on! Our inaugural Atlanta Leadership Hour featured four discussion topics led by area Customer Success leaders.
SaaS Metrics
APRIL 5, 2019
Revenue is an important aspect when it comes to business. However, what can be considered as the backbone of any business isn’t the revenue. Rather, it’s the customers. After all, a business won’t gain any revenue without customers. Hence, it’s incredibly crucial in maintaining strong customer relations to keep a business going. One way to achieve this is by using Customer Relations Management software or CRM.
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OpenView Labs
APRIL 5, 2019
Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. However, PLG is not one-size-fits-all. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing. 1. It’s not about how you sell, it’s about how they buy.
Sales Hacker
APRIL 5, 2019
Ghosting: The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication (Oxford Dictionary). “Ghosting” has become a hot topic in the world of dating in recent times, with bizarre stories emerging of people wiping their digital slates clean, simply to avoid the awkward break-up conversation.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
FastSpring
APRIL 5, 2019
The growth of the internet and smartphones has resulted in increasingly hyper-connected societies. Between immediate access to social media, the World Wide Web, and news outlets, today’s shoppers are constantly being inundated with information every day. In fact, a study by researchers at the University of California, San Diego revealed that on average, the human is loaded with a staggering 34 GB of information daily.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Totango
APRIL 5, 2019
Customer success metrics are used to discover what kind of customer experience you are really delivering. You can position yourself as a customer-centered business and embrace a company-wide ethos of nurturing customer growth, but you still need to know if the product is having a practical, positive impact on a customer’s daily workflow. The goal of customer success is to generate recurring revenue by creating customer lifetime value.
Chart Mogul
APRIL 5, 2019
Do you know how much of your churn is due to failed payments? Our newest PDF guide unpacks how you can identify and address passive churn. Take a peek! Our content program aims to create, curate, and make available resources that make it easier to grow a subscription business. With this mission top of mind, we recently collaborated with our partner Churn Buster to publish a brand-new SaaS cheat sheet on the impact passive churn and what to do about failed payments (TL;DR — take me to the P
ProfitWell
APRIL 5, 2019
TGIF friends. It’s Abby here, more ready than ever to take a slice out of the SaaS world, because it is National Deep Dish Pizza Day. But is deep dish really a za? Is it a casserole masquerading as a pie? All I know is it’s a vessel for cheese and sauce, so no complaints here. No matter what side of the debate you’re on, if you’re here, you’re family — and there’s no better time to satisfy the craving than with today's Sub60.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Rakam
APRIL 5, 2019
“Product manager” isn’t is the dream job of every grad student these days? Even though its a dream job for every MBA student the product manager role is still not clear in peoples head. If you ask “ what does a product manager do?” The most precise answer you can get is that product managers are responsible for coming up with the idea of best products to ship and help their teams to create these products.
The Marketing & Growth Hacking Publication
APRIL 5, 2019
Being a storyteller is more than words, it’s results. In today’s digital and social media landscape, everyone refers to themselves as a storyteller. It’s become the buzzword du jour. However, like with most things, this word gets overused, watered down, and runs the risk of losing its meaning. Today “brand storytellers” lack consistent distinct personalities or are fragmented from trying to be different things to different audiences while keeping up with the ever-changing and overwhelming landsc
Point Nine Land
APRIL 5, 2019
Back in 2014, I wrote a post titled “Five ways to build a $100 million business”. If you haven’t seen it yet, the central idea of the article was to look at how many customers you need, for a given ARPA, to get to $100 million in annual revenue and what this might mean for your sales and marketing strategy. That post went kind of viral, which led us to create a follow-up piece , an infographic , a poster (which you can see on the left and order here), and a PlayPlay video.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
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