When To Open Your First Int’l Office? Maybe When You Have $1.5m in ARR There
SaaStr
SEPTEMBER 20, 2021
Going global has always been a big part of SaaStr. Pre-Covid at least, over 50% of the attendees to SaaStr Annual have been founders from outside the U.S. — coming to the U.S. So much SaaS is now global, too. 25%-30% of the avereage public SaaS company’s revenues are outside of North America. But the world has changed. Do you still need international office?
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