The Email Marketing and Notifications Evolution Inside Companies
Casey Accidental
APRIL 9, 2018
“Stop sending emails like a marketer. Start sending email like a personal assistant.”. I’ve communicated this line in a lot of my presentations on growth, but I haven’t talked about in depth the evolution on how to get there. There is a clear evolution that companies follow in terms of evolving their emails and notifications, from not sending them at all, to sending one-off blasts to their entire audience, to creating a lifecycle, to having a holistic personalized messaging platform.
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