Mon.Apr 09, 2018

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The Email Marketing and Notifications Evolution Inside Companies

Casey Accidental

“Stop sending emails like a marketer. Start sending email like a personal assistant.”. I’ve communicated this line in a lot of my presentations on growth, but I haven’t talked about in depth the evolution on how to get there. There is a clear evolution that companies follow in terms of evolving their emails and notifications, from not sending them at all, to sending one-off blasts to their entire audience, to creating a lifecycle, to having a holistic personalized messaging platform.

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7 Lessons from 90 Days in Customer Success

Sujan Patel

Before we hired our first customer success role at Mailshake, I wanted to do the job myself for a few months to better understand what’s realistically possible for any person I’d want to hire. I spent 90 days putting some success measures in place, getting a few quick wins, and knocking out some of the […]. The post 7 Lessons from 90 Days in Customer Success appeared first on Sujan Patel.

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How to know when exactly you should contact your prospects

CloseSaaS

When we talk about sales strategies, it’s easy to obsess over specifics. How to write the best cold email or sales script. Where to find your prospects. How to ask for the close. But there’s one crucial fundamental that so many salespeople ignore: Timing.

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How to Influence Buyers Who Think They Don’t Need You

Sales Hacker

The post How to Influence Buyers Who Think They Don’t Need You appeared first on Sales Hacker.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Totango Releases Spark Customer Success Platform

Totango

Today, Totango released its Spark Platform to provide customers with proven results quickly. Spark, the next generation customer success platform, guides enterprises through the successful completion of each stage of the customer journey with relevant information, analytics and best practices to help them achieve their business goals faster. Catch Guy’s announcement of Spark at Customer Success Summit on March 5: Spark provides modular units of value, called SuccessBLOCs , which you can use out-

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Totango Releases Spark Customer Success Platform

Totango

Today, Totango released its Spark Platform to provide customers with proven results quickly. Spark, the next generation customer success platform, guides enterprises through the successful completion of each stage of the customer journey with relevant information, analytics and best practices to help them achieve their business goals faster. Catch Guy’s announcement of Spark at Customer Success Summit on March 5: Spark provides modular units of value, called SuccessBLOCs , which you can use out-

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The art of competitive selling: how to sell your product in a crowded marketplace

Intercom, Inc.

The SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a deeper, more conscientious understanding of problems faced by internet businesses. With this explosion comes a proliferation in the number of competitors in every area , both direct and indirect. In today’s market, there is no such thing as a software company that doesn’t have any competitors.