Tue.Feb 04, 2020

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SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers

OpenView Labs

Editor’s Note: This article was first published on August 23, 2016. . Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. Without batting an eye, the unicorn founder said, “The first is to raise prices and that we discovered we could raise prices by probably ten thousand times from what we were initially charging and people were happy to pay for that.”.

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Building an API for powerful customer data analysis

Intercom, Inc.

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. This will more easily allow our customers to transform their data into valuable performance reports and business insights. It consists of an overhauled Conversations API, as well as brand new Contacts and Data Attributes APIs.

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5 Best Practices to Encourage Customer-Centric Growth

Totango

A customer-oriented approach to business is fast becoming a necessary ingredient for success in today’s customer-centric economy. The idea is simple: look after your customers, and your customers will look after you. This represents a shift from bygone eras when growth strategies were more sales-focused. What makes customer-centric growth so valuable for modern enterprises—and how can you create an effective strategy to promote it?

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Know when to ask for help with the 15 Minute Rule

Intercom, Inc.

An inevitable fact of life is that no matter what team you work on, you’re guaranteed to run into problems you get stuck on. Whether you’re a customer support representative or a product engineer, you will encounter issues and problems that you just don’t have the answer to. In these situations, you essentially have two options: You can try to persevere with the problem until you find a solution.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Playbook to Scaling High-Performance Teams with Gusto COO Lexi Reese (Video + Transcript)

SaaStr

Lexi Reese, Gusto COO uses her 20+ years of experience to provide advice on building high performing teams using authenticity, empathy and logic. Lexi explains the importance of team trust, driver and passenger mindsets, and much more. Want to see more content like this? Join us at SaaStr Annual 2020. Lexi Reese | COO @ Gusto. FULL TRANSCRIPT BELOW.

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Bio Fund III

Andreessen Horowitz

Four years ago, when we launched our first bio fund , the idea that software would make an impact in drug discovery sounded like science fiction; the idea it could transform the patient experience in healthcare a fool’s errand. Fast … The post Bio Fund III appeared first on Andreessen Horowitz.

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5 Best Practices to Encourage Customer-Centric Growth

Totango

A customer-oriented approach to business is fast becoming a necessary ingredient for success in today’s customer-centric economy. The idea is simple: look after your customers, and your customers will look after you. This represents a shift from bygone eras when growth strategies were more sales-focused. What makes customer-centric growth so valuable for modern enterprises—and how can you create an effective strategy to promote it?

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Investing in LabelBox

Andreessen Horowitz

Delivering on the promise of AI has been an iterative and interdependent balance between processing capacity, math, and data. The rise of cloud computing and open source has largely mitigated capacity and math as bottlenecks. Compute power is essentially unlimited, … The post Investing in LabelBox appeared first on Andreessen Horowitz.

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Free Product Analytics with Firebase + BigQuery + Rakam

Rakam

Many of us landed on Firebase due to it’s powerful and free services such as Crashlytics, Remove Config, Cloud Messaging, Analytics and many more. When it comes to understanding how your users behave, analytics plays a crucial role. Building a custom data pipeline may cost you in the early stages of your idea. So why not use Firebase Analytics?

Cloud 77
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Best Management Tools for Startups

Nimble - Sales

You probably know that managing a business is not always easy. No matter whether it is a prosperous company or a startup; you always need to take care of a variety of needs. When it comes to startups, you also have to deal with a tight budget. In other words, you have to balance between […]. The post The Best Management Tools for Startups appeared first on Nimble Blog.

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Webinar Marketing: How Webinars Can Be Used at Every Stage of the Customer Lifecycle

Chart Mogul

Webinars are a powerful tool that can be used at every stage from turning unsuspecting leads into loyal customers. We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads.

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Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate

The Daily Egg

Hotjar is a great tool for website optimization, but some marketers may need something a little different. If that’s you, here are 21 Hotjar alternatives. The post Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate appeared first on The Daily Egg.

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How to run a successful inside sales onboarding effort (step by step)

CloseSaaS

In today’s post, I'm going to give you step-by-step details on how to onboard sales talent with success. In fact: these are strategies that we’ve used and seen others use to turn people with no sales background into some of the best in the industry.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Webinar Marketing: How Webinars Can Be Used at Every Stage of the Customer Lifecycle

Chart Mogul

Webinars are a powerful tool that can be used at every stage from turning unsuspecting leads into loyal customers. We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads.

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Consumers don't want to talk to you

ProfitWell

You may be knee deep in February, but we're still on that new year, new you grind. Plus, we’ve got intel on how to become a truly product-led company. And we’re spotlighting Appcues’ Growth Academy: We’ve subscribed for the last three months.here’s our take. Your top subscription news. 2020: Let's get better. It has been a rocky 2020 to say the least—but we’re here for it and we're just looking to get better.

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How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year

Unbounce

When SaaS companies grow, they want to grow fast. But for every dollar you raise from investors, for every new developer you hire, and for every new beanbag chair you add to your fancy office loft—your marketing team gets put under just a little bit more pressure. Because when you start to scale up, everyone looks to the marketers on your team to deliver more leads, more demo requests, more trial starts, more paying customers, more, more, more.

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Demystifying RevOps with Chargify’s Michael Klett and ProfitWell’s Patrick Campbell

ProfitWell

In this episode of RevOps and Hops we discuss what revenue operations is, how long it’s actually been around, and why it’s become so relevant today. You can listen to episodes of RevOps and Hops on Apple Podcasts , Spotify , Google Podcasts , or wherever you get your podcasts. There's also a full video version below so you can pick and choose your own journey.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Put an End to Sales’ “Weekly” Groundhog’s Day: Pipeline Review

InsightSquared

Ah, Groundhog’s Day. A day that has become synonymous with mindless repetition thanks to the cult Bill Murray movie. But for sales reps, that mindless repetition isn’t just once a year, it’s happening weekly in the form of Pipeline Reviews. . Sure the intent is great—to work as a team to assess deal health, align sales forecasts and keep opportunities moving.

Sales 62
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How to Calculate Customer Acquisition Cost (CAC)

OPEXEngine

Whether you’re trying to work out how efficient your sales and marketing strategies are, or determine how profitable your current customers are, it’s vital to keep a pulse on the health of your SaaS business. Thankfully, there’s a simple performance metric that does both. Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC).