SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers
OpenView Labs
FEBRUARY 4, 2020
Editor’s Note: This article was first published on August 23, 2016. . Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. Without batting an eye, the unicorn founder said, “The first is to raise prices and that we discovered we could raise prices by probably ten thousand times from what we were initially charging and people were happy to pay for that.”.
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