Tue.Oct 01, 2019

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In a world. where the subscriber is the center

ProfitWell

Today, Zuora's Amy Konary creates a world in which subscribers are at the core, because she knows success is no longer measured simply by products sold. Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly raises $19.5M. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 million to boost subscription revenue with machine learning.

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A Q&A with Aaron Ross (Video + Transcript)

SaaStr

Join Aaron Ross, Predictable Revenue Co-CEO for a Q&A session. He discusses four areas you can make more revenue in your business, how to build out your sales team, how to nail your niche, utilizing sales specialization and more. Want to see more content like this? Join us at SaaStr Annual 2020. Aaron Ross | Co-CEO @ Predictable Revenue. FULL TRANSCRIPT BELOW.

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Proven sales plays for skyrocketing growth

Intercom, Inc.

There are no silver bullets in sales – no tricks, hacks, or mantras that can guarantee you’ll hit target. But there are actionable plays that high-growth companies use to scale their revenue. Having led sales teams at Facebook, Twitter, and now Intercom, I’ve developed and executed many of these plays. These sales plays are the answers to mission-critical questions like “What criteria will I use to hire sales reps?

Scale 155
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How do you re-negotiate an unlimited seat site license SaaS agreement as VP of Sales?

SaaStr

This is a scenario a lot of us will go through. There’s no magic solution here, but a few thoughts: First, build a “better” edition they can choose to upgrade to. Even if they have an unlimited right to your Professional Edition, add an Enterprise Edition. Or Global Edition. Or Unlimited Edition. And truly make it better. This worked well for us when we added a localized version of the product.

Sales 178
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How I Beat Google’s Core Update by Changing the Game

Neil Patel

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

More Trending

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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

By now, you’ve probably heard something about Zola. If you haven’t, suffice to say that they’re kind of a big deal in the wedding industry. After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning.

Scale 111
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Seeking the ‘Google Maps for Money’

Andreessen Horowitz

When you enter your desired destination into Google Maps, the app plots out the fastest, most efficient route, even adjusting for traffic and coffee stops along the way. You don’t even need to enter your current location—Google Maps already knows … The post Seeking the ‘Google Maps for Money’ appeared first on Andreessen Horowitz.

Finance 101
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A Guide to Customer Journey Optimization

Totango

Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth. But sustained growth is hard to achieve without a clear path forward. . Customer journey optimization is a way of not only mapping the stages of customer progression but also identifying ways to add customer value along the way.

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The Customer Service Interview Questions You Need To Be Asking, But Probably Aren’t

Groove HQ

Whether you’re hiring for your first customer service representative or expanding a team, use these job interview questions to find top performers. (Hint, they’re not really questions.) A good friend of mine leads support at a fairly well-known software company. A large part of her job is finding, interviewing, and hiring new agents in various […].

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Knowable and Audio Startups

Andreessen Horowitz

I love reading — learning new things, taking in new information — whether via books, podcast, video, news, comics, or other form. And while I very much enjoy the feel and smell of physical books, lately, I’m far more likely … The post Knowable and Audio Startups appeared first on Andreessen Horowitz.

Startup 72
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ChartMogul is 5!

Chart Mogul

Our founder Nick shares his reflections (and a few vanity metrics) on the last 5 years. Today is the 5th anniversary of ChartMogul’s incorporation! Putting fatherhood aside for a few minutes, building this business has definitely been the most rewarding experience of my life. Rewarding, because every day for the past five years I get to do something I love — build great software with amazing people.

Travel 52
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Net Promoter Scores (NPS): Everything you need to know

ProfitWell

What is a net promoter score? A net promoter score (NPS) is a metric companies can use to measure and index customer loyalty and interest in the brand. Calculating customers' net promoter scores is a way to quantify their strength as brand promoters. Customers who are willing to put their own reputation and judgement on the line in front of their peers and colleagues to recommend a brand are likely very happy with the brand and the solution it provides.

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New in BetterCloud: 5 Features Announced at Altitude 2019

BetterCloud

BetterCloud has been working hard to deliver what you need the most. We know we say this a lot, but your feedback has truly directly shaped our product and continues to do so. Last week at our annual Altitude conference, Chief Product Officer Jim Brennan made some exciting announcements during his product keynote. He was joined on stage by members of his team and customers alike to deliver some huge wins for the BetterCloud community.

Finance 40
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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Business Writing Tools That Will Give You The Edge at Work

SaaS Metrics

A business needs to communicate effectively with associates, partners, and internally to actualize its vision. Most of this communication happens in writing. Are you looking for an A+ grade thesis about business? Hire expert writers to draft the most captivating paper for you. Since communication is central to the success of any business, entrepreneurs have innovative writing tools to boost the quality of messages disseminated.

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Professional Services and Customer Success in SaaS Startups

OpenView Labs

Editor’s Note: This article was first posted on the Brooke Goodbary blog here. . The past 15 years have seen a massive shift in the tech industry where million dollar, multi-year, on-premise deals have given way to try-before-you-buy SaaS contracts, delivered through the cloud. As part of this shift, tech companies have had to rethink their existing Professional Services offering, and startups entering the space for the first time have to decide if they want to offer Professional Services

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Subscription Economy News: Week of 09/30/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News: Week of 09/30/2019 appeared first on Zuora.

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SaaStock Dublin

Predictable Revenue

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post SaaStock Dublin appeared first on Predictable Revenue.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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ChartMogul is 5!

Chart Mogul

Our founder Nick shares his reflections (and a few vanity metrics) on the last 5 years. Today is the 5th anniversary of ChartMogul’s incorporation! Putting fatherhood aside for a few minutes, building this business has definitely been the most rewarding experience of my life. Rewarding, because every day for the past five years I get to do something I love — build great software with amazing people.

Travel 15
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How we’re building a marketing engine to move upmarket

Intercom, Inc.

Most SaaS companies start with a single solution designed for a single audience. But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.

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Katie Burke on company culture: building a better work culture

ProfitWell

Katie Burke, Chief People Officer at HubSpot , is a marketer-turned-culture expert. To her, culture is much more than a blurb in your job description. Instead, it's the foundation for making a workplace where employees will do more than just work – they'll thrive. A strong people strategy can create a noticeable competitive advantage by marrying culture, innovation, leadership, and inclusiveness.