Tue.Jun 30, 2020

Yes, Your Marketing Site Really Does Matter

SaaStr

“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR. “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR. Does your marketing site really matter, past a point?

How To Upscale Your Home Business With Little Investment

Predictable Revenue

The future looks uncertain, and many businesses are battening down the hatches in anticipation of a rocky few months.But for many, this disruption is temporary. Things will return at least to a new normal in which you can still thrive.

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The Best Salespeople Make You Feel Like You Matter

SaaStr

Q: What one thing or characteristic do you appreciate the most in a salesperson? That I matter. This is a rare skill, and hard to hone: That I’m not just a transaction. That my concerns matter. That I won’t be abandoned the second the deal closes.

Investing in Material Security

Andreessen Horowitz

My inbox holds more information about my online and offline life than any other repository. It holds access to my online accounts. It holds decades of conversations and documents around my financial, professional, academic and personal dealings.

3 Communications Strategies to Use During a Crisis

Totango

Communication during a crisis is about protecting your core asset, your customers. The digital transformation of business has shifted enterprise focus toward customer retention and the pursuit of long-term value.

Best Practices for Remote Onboarding a New Executive

OpenView Labs

Recently one of the CEOs I coach called to tell me that they’d finally hired their new chief marketing officer. And now they faced a new, unique challenge: With the whole company working from home, how would they onboard her?

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a16z Podcast: Preventing Pandemics with Genomic Epidemiology

Andreessen Horowitz

The COVID-19 pandemic has increased the visibility of scientists and the scientific process to the broader public; suddenly, scientists working on virology and infectious disease dynamics have seen their public profiles rapidly expand.

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How to Build Links Using Google Alerts

Neil Patel

Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools.

Office Hours with Adam FitzGerald, Hashicorp, on Developer Evangelism

Tomasz Tunguz

On Wednesday, July 15th at 10 AM PT, Redpoint Office Hours will welcome Adam FitzGerald, the VP of Developer Relations at HashiCorp. Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource.

Top 6 Mistakes to Avoid when Importing Contacts into Your CRM

Nimble - Sales

We try to make it virtually painless for our users to import their contacts from various different sources.

Data 81

Subscribed Podcast: Amy Konary and JJ Xia on COVID-19’s impact on subscriptions

Zuora

On the latest Subscribed Podcast, we talk to Zuora's Amy Konary and JJ Xia talk about how COVID-19 has impacted the growth of subscription businesses and what companies are doing to respond to the changing market.

Churn Analysis: How To Position For Success After Covid-19

SaaSOptics

Got Downtime During Covid-19? Take a Deep Dive Into Your Data With a Churn Analysis . There’s no way around it: COVID-19 has changed how we live, work, and interact with others.

Churn 52

A download a day keeps Apple paid

ProfitWell

After a brief hiatus to bring you a new and improved Recur Now , we’re so glad to be back. Without further ado, let’s get right into what’s on tap for today.

100k+ ACV SaaS Companies: Do Their Metrics Differ from Other SaaS Companies?

OPEXEngine

When we published the results of the freemium survey earlier this year , we noticed respondents targeting the enterprise observed higher net dollar retention and lower churn than those startups targeting other segments.

How to Create a High-Converting Book Landing Page (and Find More Readers)

Unbounce

So, you’ve written a book. Now, you’ll probably want to get people to read it—which is easier said than done, especially when we’re in the middle of a global pandemic.

How Targeted Should Your Sale Process Be?

Divestopedia

With significant pros and cons to both a narrow and a broad sale process, how do you determine the right number of buyers to approach

Sales 69

Upcoming Webinar: "Between Two [CDP] Firms" with Hull and mParticle, moderated by The CDP Institute

Hull

What happens when you get two CDP CEOs in a (virtual) room together? Hull CEO, Romain Dardour, will by joined by mParticle CEO, Michael Katz, in an engaging discussion moderated by the founder of The CDP Institute, David Raab. The 30 minute discussion will aim to: Clear the air around CDP confusion.

Make canceling consumer-friendly: Meet Brightback Experience Manager

BrightBack

Today Brightback is launching Experience Manager in beta, a way subscription managers can easily implement retention tactics we’ve rigorously tested with direct-to-consumer and SaaS businesses over the past 18 months.

Why Virtual Events Are The Future

Point Nine Land

As is the case for many VCs, I used to spend a significant amount of time each year attending startup events, as well as organizing our own #p9family events. Over the last few months, that has all been put on hold as countries around the world have gone into lockdown.