Thu.Sep 20, 2018

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. “Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement.

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ChurnZero Named a Leader in G2 Crowd’s Fall 2018 Report

ChurnZero

We are proud to announce that ChurnZero has been named a Leader in the Customer Success category by G2 Crowd in their Fall 2018 Gri d ® Report. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid ®. Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores.

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The importance of Founder-generated content

Baremetrics

It’s pretty clear that when Allen Gannett, CEO and Founder of TrackMaven, wrote his first book The Creative Curve , it was to scratch a certain itch. On the one hand, it was time for him to write a book. Every founder is “supposed” to write a book after a certain amount of success in the industry. It’s almost like a rite of passage in a way.

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Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin

Intercom, Inc.

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. Sometimes, however, blocks can develop in the pipeline. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Scale 99
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.