Tue.Aug 14, 2018

article thumbnail

Building a long tail of evergreen content

Intercom, Inc.

The first law of content marketing is that publishing is an expensive business. No matter how hard you try to circumvent it, the first law will always come back and bite you. One common approach is to outsource content production, which can be cheaper in pure monetary terms. But unless someone, preferably an editor or with some editorial skills, is closely managing that process you’ll end up paying more for it in the long run.

article thumbnail

How WordPress is Powering Businesses Around the World

FastSpring

Since their start in 2003, WordPress has become the leading content management system for individuals and businesses alike. In fact, WordPress currently runs 31% of all websites around the world. Odds are some of your favorite sites on the internet are powered by WordPress.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 SaaS Startups Using Customer Success Content to Educate Current Customers

Inturact

Somewhere along the line, we lost the idea to “Give the people what they want!” As marketers and as startup founders, that idea has always been our guiding star. But along the way, that simple message tends to get diluted, becoming “Give the people what we think they want,” or even worse, “Give the people what will make us the most money.”. What happens all too easily is that the people don’t get what they want, or get what they want at first, then find themselves saddled with a version of your

article thumbnail

If Your Sales Coaching Doesn’t Involve Follow-Ups, You’re Doing It All Wrong

Sales Hacker

This final part of the 5-part sales coaching series focuses on coaching for sales success. Part 5 Overview: Commitments vs. Conversations. Coaching vs. Conversations. Salespeople Stay Where They Are Celebrated, Not Tolerated. Use Follow-Up Meetings to Calibrate Your Rep’s Strengths. The Coachability Quadrants. The 8 Types of Salespeople in EVERY B2B Team.

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

How To Measure Your Design Work Using One Method

Backlinkfy

I worked in the design area for a long time. There are a couple of interesting things happened in the area. We are from the graphic interface designer to the user experience designer, and then people like to call themselves product designer. It might be a proper evolution process. Designers are from thinking the visual interface to the user experience, and then they think about the prospect of the product with marketing, commercial canvas.