Sat.Sep 05, 2020

article thumbnail

How Do I Develop Inbound Leads in a New Category?

SaaStr

Q: What’s the best way to develop inbound leads when creating a new market/product category? The answer is you do All of It. Just more of it. Category creation is hard because you have to build awareness of both a new vendor AND a new category. But … the problem you are solving isn’t new. That’s the key. So go everywhere that problem is: Content marketing.

article thumbnail

Top 8 SAAS Product Review Websites Of 2020

How To Buy Saas

Why do you need a review for buying SAAS? You can buy them directly after reading their eye-catching features that are already meeting your business need. But you know what? Around 93% of the people in this world prefer reading reviews before making a purchase decision. You need to be very possessive with your decision while buying your saas as this would be responsible to either transform or disturb your business.