Tue.Jun 29, 2021

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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Neil Patel

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

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What is the Customer Journey and Why Do You Need to Create One?

The Daily Egg

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]. The post What is the Customer Journey and Why Do You Need to Create One?

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How Much Should the CEO Pay Themselves?

SaaStr

There’s a lot of stuff written on how much to pay yourself as CEO. Christoph Janz has a great spreadsheet of quantitative thoughts here. Having thought a bunch about it, I think I can distill it down to 3 general guidelines: In the very early days, the CEO should be one of the worst paid. Until you have material revenues and/or funding, the CEO should ideally only take out the minimum she needs.

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Where to Place Customer Testimonials On a Website (+Examples)

The Daily Egg

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials. Imagine that someone is looking for a product you sell. He calls a friend and asks for a […].

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Protocal: Private Equity Investments in SaaS Are Up 142% From Last Year

SaaStr

Protocol and Pitchbook partnered to do a comparison to see what’s happening in Private Equity and enterprise deals so far in 2021, and the data is a bit jaw-dropping: Just in 1H’21, PE invested $20.4B in SaaS and enterprise deals. That’s up from $13.2B in all of 2020 — or up 142%. The number of deals is also way up, from 126 in all of 2019 to 105 just in 1H’21.

More Trending

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Registration is OPEN for FREE SaaStr Money 2021 with CEOs and CXOs of Chime, Square, Plaid, Stripe, Adyen and So Much More!!

SaaStr

Ok it’s time to grab your spot at the top sessions for SaaStr Money 2021 on July 14: The line-up of workshops and small sessions is incredible, and it’s FREE as part of our last Mega Digital Event before 2021 Annual. Sign up here now!! Ringing the Bell on Competition with Chime. July 14, 2021, 8:00 am. Chris Britt & Satya Patel.

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Nimble Releases New Add-in for Microsoft Teams

Nimble - Sales

Business professionals rely on their favorite communication applications like Microsoft Teams to connect with prospects and customers and collaborate with their teams. That’s why we are excited to share that we have built an in-app add-in for Microsoft Teams! This add-in will enable users to prepare before meetings, log details during meetings, and most importantly […].

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Data vs. Information in RevOps Decision Making with Jim Lee

Sales Hacker

If the word “cohesion” doesn’t come up in a definition of RevOps, you’re missing the whole point. Join our first discussion about the role and impact of RevOps, as well as how to become a truly data-driven company. In this episode, we interview Jim Lee, VP Revenue Strategy at Outreach, about how operations expresses the entire org’s strategy — and much more. powered by Sounder.

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Investors Predict What’s Next In Identity and Access Management

OpenView Labs

Editor’s Note: This is a conversation between Kaitlyn Henry , Investor at OpenView, and Eliza Loring , Investor at.406 Ventures. . Identity and access management has always been an area of interest for enterprise software-as-a-service (SaaS) investors. It’s a core pillar of every company’s security strategy. But over the last few years, it’s become an even bigger priority for Chief Information Security Officers (CISOs).

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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You Are Not Your Number

Sales Hacker

Sales is a roller coaster. Sometimes you’re flying high, and sometimes you’re hurtling towards the ground at Mach 3. Ian Koniak, Senior Account Director and #1 seller at Salesforce, learned the hard way that tying your self-worth to your numbers was a one way ticket to stress, frustration, and addiction. In this session, he’s going to share how you can get off the ride from hell, and instead find joy and fulfillment outside of work.

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6 Tips for Effective Data Sharing Using Baremetrics

Baremetrics

Data plays a key role in maximizing growth in your SaaS company. And when I say “data is key”, I mean only the data that is readily available and accessible to the people who need it. A lot of information goes unmeasured and unnoticed, and a lot of data isn’t put to good use.

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The Ultimate List of Developer-Focused Sales and Marketing Resources

OpenView Labs

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. Companies like Stripe, Snyk, MongoDB, and Datadog understand this, and it’s a big reason they’re so wildly successful. But are these businesses following a playbook, and can others replicate their success? Yes and yes. After analyzing patterns in publicly traded companies and studying how developers buy software (hint: they don’t like to be sold to), we compiled our resear

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Embedded Payments and the Vertical SaaS Conundrum

Finix Payments

Consumer-like expectations are entering the B2B software industry, forcing SaaS businesses to develop new strategies to compete for customers. One winning approach for vertically-focused SaaS companies, in particular, is embedding payments to acquire customers, increase revenue, and reduce churn.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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6 tips for effective data sharing using Baremetrics

Baremetrics

Data plays a key role in maximizing growth in your SaaS company. And when I say “data is key”, I mean only the data that is readily available and accessible to the people who need it. A lot of information goes unmeasured and unnoticed, and a lot of data isn’t put to good use. How can you use the data that you have to make well-informed decisions across your company?

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Why Consumer Behavior Matters for Small Businesses?

SaaS Metrics

Having a great product doesn’t ensure long-term sales stability. It’s about knowing consumer behavior, understanding their needs, and surveying what makes them want to engage. Consumer behavior is the study of people’s responses to different products and services. Marketers turn to surveys, tools, and reports to understand only one thing — consumer.

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Product Tip Tuesday: oAuth Discovery and Beyond

BetterCloud

IT teams are always trying to answer critical questions about all of the apps, files, and permissioning within their network. Which apps in your cloud environment are sanctioned by IT, and which apps are employees using outside of their purview? Does every file with sensitive information have secure permissions, or have they been made available to anyone with the link?

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Jawabkom Case Study: How to use rakam to analyze Firebase data better

Rakam

HOW AN ONLINE CONSULTATION PLATFORM USING RAKAM TO ANALYZE FIREBASE DATA BETTER Executive Summary “Jawabkom – The first Arabic online platform that provides individual expert consultations” – Yahoo Jawabkom is an online consultation platform that relies heavily on product analytics to make correct data-driven decisions in their product development cycle.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Don’t Just Manage to be a Manager

Aysling

The project management lifecycle – initiating, planning, executing, monitoring and controlling, and closing. It’s what project managers lead their teams through. The project manager defines the objectives, creates a plan to achieve those objectives, and then makes things happen to accomplish them. There is a problem that needs to be fixed, and the project manager is the fixer.

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What is a Customer Success Manager?

CustomerSuccessBox

What is a Customer Success Manager? Customer Success Manager (CSM) is a customer facing role whose goal is to ensure value delivery to their customers. CSMs guide their customers to the desired outcomes and maximize derived value from the purchased product or service. They act as catalyst for customer retention. . How are customer success managers measured?

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Experiment at the flip of a switch: The importance of a flexible tech stack for revenue diversification in OTT

Chargebee

How can your OTT tech stack powerfully impact revenue diversification?

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SaaStr Podcast #407 with The Creative Curve Author Allen Gannett: “The Secrets of Market Timing and How to Develop the Right Idea, at the Right Time”

SaaStr

Ep. #407: Trends are fleeting and hard to pin down. Or are they? Learn how you can leverage the science of trends and better understand market behavior. This episode is an excerpt of Allen’s session at SaaStr @ Home 2020. You can view the full video here. [link]. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Why Customer Reviews Are Important (and the Best Ways to Get Them)

SmartKarrot

What your customers have got to say about your brand, really matters. Customer reviews stand as a testament to the new prospects and flaunt your brand’s authenticity to the people in general. On that note, companies are doing whatever it takes to rev up their score on positive client reviews and get more people to buy from them. In fact, 90% of the customers read online business before visiting a business and 88% of them trust customer reviews as much as personal recommendations.

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Landing Page Strategy: The Complete Guide

Unbounce

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. Chances are, if you browse the web as often as the rest of us digital humans, you’ll click on a “Learn More” call-to-action (CTA) 26% of the time if it mentions a brand you’re aware of.

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Jun 29 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: San Francisco, CA, US Organization: DocMatter As a Director of Customer Success, you will provide suggestive strategies and solutions to optimize the customers’ ongoing use of the DocMatter platform. Build strategic relationships efficiently to become a trusted advisor to customers and use that knowledge to better support, and strategize with, your direct reports.

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A Quick Critique of Clubhouse

Kellblog

As you may know, I have been experimenting with Clubhouse over roughly the past six months in several capacities: as a regular user, an occasional audience participant/questioner, and as the host of a regular room I’ve been running with Thomas Otter , the SaaS Product Power Breakfast. I love to get involved with new social media early both because I’m interested in new forms of media in general (and the often subtle differences they bring), I love watching early evolution of the pro

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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Meet the underdogs taking on the $4,000,000,000,000 healthcare market

Point Nine Land

Bonus: Point Nine’s l?e?a?k?e?d published 22-page NexHealth investment memo Last week, NexHealth announced a $31 million Series B led by Josh Buckley. Congrats to Alamin, Waleed, and everyone at NexHealth on this achievement! And congrats to Josh for doubling-down on your investment in the company. NexHealth is a patient experience management platform that helps doctors get more appointments, retain patients, and offer a better service by digitizing everything from booking and reminders to forms

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Organizing your day as a Customer Success Manager

CustomerSuccessBox

Life of a customer success manager is loaded with responsibilities. Their role as a customer success manager is about owning multiple responsibilities. CSMs’ job requires them to wear so many hats all in a single day. Customer renewal, onboarding, expansions and upselling, advocacy, building relationships, and nurturing champions are some of the items competing for bandwidth.

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Rappi Case Study: Real-time customer analytics on Snowflake

Rakam

HOW LATAM’S BIGGEST SUPER APP USING RAKAM API AND BI TO COLLECT, ANALYZE AND DEMOCRATIZE DATA. Executive Summary Latin America’s first and biggest Super App, Rappi relies on product analytics insights to understand what features and products their customers actually want from them. As their company grew, the third-party analytics tool they were using failed to meet their teams’ needs such as querying the data via SQL or combining the product data with other company data like marketin

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