Tue.Jan 12, 2021

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The Hidden Risks of SaaS

BetterCloud

Your SaaS environment grows as each well-meaning employee adds another perfect, productivity-boosting SaaS application. But all too often, that new app ends up introducing enormous and unnecessary risks to your company’s SaaS environment. While there are some fairly obvious security and budget-oriented issues to think about, we discuss how the hidden risks of SaaS can impact every IT organization.

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Why VCs Need Unicorns Just to Survive

SaaStr

One of the most tiring things for founders can be always being compared to Unicorns and now Decacorns. Certainly sometimes it’s inspirational. I loved it when many of the founders come out of each SaaStrAnnual saying they needed to grow faster: But the reality is as a founder there are different ways to make real money and build something meaningful.

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Best Free Website Builders

The Daily Egg

Have you ever cooked a dish so good you even surprised yourself? You followed the recipe perfectly and viola! Somehow, everything aligned. When it comes to building a website, it can work the same way. Before modern and more intuitive website builders, coders and software engineers had to spend hours designing web pages, adding long […]. The post Best Free Website Builders appeared first on The Daily Egg.

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Why You’ll Need Just About $3,000,000 to Build Your First Real Sales & Marketing Team

SaaStr

Every week, I meet with several entrepreneurs, often bootstrapped or close to it, who fit the following sort of model: Gotten to Initial Traction (~$1m-$1.5m ARR), or getting close to it, or a bit beyond; and. With nice growth (>=100% YoY); and. Company isn’t really burning much cash because. The CEO basically is the VP of Sales and Revenue and Customer Success, with maybe a junior resource or two helping.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Art of Doing Science & Engineering

Tom Tunguz

The Art of Doing Science and Engineering is a curious book. Richard Hamming, the author, was a professor of science and engineering at the Naval Postgraduate School and researcher at Bell Labs. He knew quite a bit about science and engineering. The book is curious because it’s written in the first person and defies categorization. Part memoir, other times, a mathematics lecture on information theory, and yet others a book on life philosophy.

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The New and Improved Ubersuggest: Better Data

Neil Patel

With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But SEO data goes far beyond just rankings. And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.

Data 145
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Fighting Churn with Data with Zuora’s Chief Data Scientist

SaaStr

Churn is when your customers drop out on you, and when it comes to your customer base, it’s inevitable. There are a number of factors to churn, including your business model, the maturity of your company, as well as your business type. Generally, if you have less than 20% of churn per year, you’re doing pretty well; public companies are often 10% or less per year.

Churn 188
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How to Make a Website in 6 Easy Steps

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The website you’re currently on gets over 2,530,346 visitors and generates over $1 million in annual revenue through its blog. Now, that’s a lot of visitors and certainly a lot of money. But what did it take me to achieve this? Taking the giant leap of faith and launching my website.

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IBM buys Salesforce consultancy firm 7Summits

ITPro

The company says the deal will bring added support for clients' digital transformation projects through hybrid cloud and AI

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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What Facebook Watch Means for Marketers

Neil Patel

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

Marketing 135
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5 Steps for a Smoother Customer Escalation

ChurnZero

This is a guest blog post by Kristen Hayer, Founder & CEO of The Success League. . Nobody loves it when a customer feels the need to escalate their concern. For the customer, it feels like they have to take an extra step to accomplish what should have happened, from their perspective, in the first place. A CSM can feel like they haven’t done their job well, and may even feel like their company reflects poorly on them as a CS professional.

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How to Use the Boomerang App for Social Media Marketing Campaigns

Neil Patel

The traditional boomerang is a curved throwing stick, created sometime between 25,000 and 50,000 years ago. A popular version you might have heard of is the “ returning boomerang.” This stick is curved, flattened, and designed to return to the thrower. The Boomerang app , on the other hand, creates fun mini-videos you can share online. What are the similarities?

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Meet Zuora’s New Chief Product & Engineering Officer

Zuora

Sri Srinivasan is appointed as Chief Product and Engineering Officer. He played a key role in the SaaS transformations of multi-billion dollar companies including Cisco and Microsoft. Sri will report to Zuora founder and CEO Tien Tzuo and oversee the product and engineering organizations. The post Meet Zuora’s New Chief Product & Engineering Officer appeared first on Zuora.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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5 Alternatives to Google Plus for Your Local Business

Neil Patel

On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online.

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Pricing Transformations In 2021

OpenView Labs

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka. . Back in another lifetime—exactly one year ago—Kyle and I offered up our pricing transformations for 2020. A lot has happened since then, and not all of it was because of the COVID-19 pandemic. As we enter the post-pandemic economy and get used to the “new normal,” we’d like to look back on our 2020 predictions and share our thoughts on what’s in store for 2021.

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How to find email addresses from LinkedIn for lead generation

CloseSaaS

Most B2B professionals keep the data on their LinkedIn profile updated, and sourcing emails from there generally ensures a high-quality lead list. But that's easier said than done, as it can be difficult to find and verify contact information.

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10 technical strategies to avoid when scaling your startup (and 5 to embrace)

Intercom, Inc.

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. So when it comes to building your technical strategy, you need to assess each component in relation to what success will look like for your business. This post is an adaptation of a talk I recently gave at the Amazon Web Services (AWS) community day event in Dublin about the technical strategies I’ve experienced that

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Introducing Call Coaching: Seamlessly coach your team to more deals won

CloseSaaS

We’re excited to announce the release of Call Coaching in Close, giving sales managers the ability to listen, whisper, or barge sales calls that are in progress. With Call Coaching, sales training and call collaboration are now easier and more accessible than ever before.

Sales 52
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What Is Cost of Goods Sold (COGS) for SaaS? Where Does Customer Success Fit?

SmartKarrot

For any business to sustain and scale, it has to know and work around its profit margin. While different industries have different profit margins, knowing the cost of goods sold (COGS) is a common deciding factor in all to calculate those margins. And when it comes to the software industry, SaaS COGS is comparatively one of the least ones, leaving a large scope for lucrative profit margin.

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PODCAST 144: How to Drive Productivity through Operational Excellence with Mark Levinson

Sales Hacker

If you missed episode 143, check it out here: Getting in Touch: How to Talk to People Who Don’t Know You with Kata Nyitrai. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:10]. Who is Mark Levinson and what is Bazaarvoice? [1:40]. The role of the CRO [9:31]. Productivity: The growth pillar you should always manage [14:41].

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Jan 12 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Remote, Denver, CO, US Organization: Healthgrades As a Customer Success Director, you will develop the strategies needed to help clients make an informed decision through a consultative sales approach. Build relationships and establish rapport with key decision-makers including Marketing, Population Health, IT, Strategy, Clinical and C-Suite members within assigned client base.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Customer Success in Healthcare Industry: Trends and Best Practices

SmartKarrot

With the growth of technology, the healthcare sector has adopted highly sophisticated technologies like Big data, electronic health/medical record (EHR/EMR) in their software products. These software’s are used for a myriad of purposes like secure management of clinical data, payment procedures and claims that ensure smooth functioning of health-care business.

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The 10 Biggest Myths of Customer Experience (CX) – Busted!

SmartKarrot

Customer experience is gaining traction as the new battlefield. Customers who come back for a pleasant experience are loyalists who are important to any company. The economy we live in is experience dominates. All market changes are now driven by experiences and customer experience leaders are now leading the markets. AI is revolutionising how the customer interacts with the brand.

Scale 10