OPEXEngine

JANUARY 27, 2021

How COVID-19 has affected Customer Acquisition Cost Calculations. A good business practice every year is to review your KPI calculations and adjust for any changes. Right now, this is especially true because of all the changes every company undertook due to the pandemic and moving to remote work. This post focuses on Customer Acquisition Cost (CAC) calculations: what should be in it and what should NOT be in it, and how the pandemic may have changed your calculation.

Systems Review 52

Systems Review Acquisition SaaS Payments Payment Services 52

The Daily Egg

JANUARY 27, 2021

Organizations seem to have finally woken up to project management’s crucial role in closing projects successfully. Project managers are in high demand in virtually all industries, and the career trajectory is looking great for the coming decades. What does project management entail? What do I need to become a project manager? Does this career pay […].

Management 331

Management 331

SaaStr

JANUARY 27, 2021

We’ve talked a ton on SaaStr over the years on how to make sure your VP of Sales and top hires really work out. That they are the right ones. We can pretty much summarize a lot of it into the following: Your VP of Sales should have lots of experience selling at your average ACV. A great VP of Sales that has mainly sold $100k deals just isn’t going to make it at a $5k ACV start-up … no matter how strong they otherwise are.

Sales Recruiting 321

Sales Recruiting Sales Hiring Scale Sales 321

Intercom, Inc.

JANUARY 27, 2021

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Focused on realizing that vision by empowering and supporting their customers is Christine Werner, Typeform’s Senior Director of Customer Success. This is the fifth in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve.

Customer Success 165

Customer Success Machine Learning Artificial Intelligence Customer Support 165

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaStr

JANUARY 27, 2021

Advice is very context sensitive, so take this post with a grain of salt. But I thought I’d take a stab at the Top 10 Pieces of Classic SaaS Advice … that, in my experience at least, are usually Just Plain Wrong. Not always, but usually. The advice and thinking that leads you to make important mistakes there really is no need to make: “Ask VCs for Advice When You Want Money, Money When You Want Advice” I don’t know who started this, but they must be smarter and mo

Part-Time VPE 300

Part-Time VPE Sales Hiring Scale Sales Recruiting 300

SaaStr

JANUARY 27, 2021

Q: How do I go from seed funding to series A funding if I already gave away 49% of my company in the seed funding? There’s no question giving away 49% of your seed round will be a bit of a flag for Series A investors. But it’s not the end of the world. First, even if you sell another 20% of your company in the Series A, that still leaves 30% for the founders and employees.

Startup 161

Startup 161

Neil Patel

JANUARY 27, 2021

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. One way to do that is by creating a LinkedIn newsletter. What Is a LinkedIn Newsletter? What exactly is a LinkedIn newsletter?

Social Media 137

Social Media B2B Branding Engagement 137

OpenView Labs

JANUARY 27, 2021

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Developers are a tough crowd, their time is extremely valuable, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing. Companies like Stripe are nailing it when it comes to marketing to developers.

Development 105

Development DevOps as a Service Software AWS 105

Neil Patel

JANUARY 27, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Everything is ready. You’ve decided your niche, thought of blog topics—perhaps even developed it—and have started optimizing the content you plan publishing to drive organic traffic. You have elaborate plans for your website and strategies for putting them into effect.

Technical Review 132

Technical Review Cloud Systems Review Software Review 132

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Sales Hacker

JANUARY 27, 2021

Playbooks provide the ultimate reference for consistent execution across your sales org and are critical to scaling sales enablement. But, as important as they are, playbooks can also be the resource that ends up gathering dust on the digital shelf because no one adopts them. Why? All too often, it comes back to how the playbook was designed. What is a Sales Playbook?

Scale 68

Scale Sales Hiring Systems Review Sales 68

InsightOutData

JANUARY 27, 2021

Every organization must have a business recovery plan in place to weather unforeseen events. We outline the essential elements and best practices of business recovery planning.

Business 52

Business 52

SmartKarrot

JANUARY 27, 2021

Role: VP Customer Success – North America Location: Denver, CO, US Organization: Horizontal Talent As a VP of Customer Success, you will become an expert on the platform to educate customers and the team on the use and benefits of the strategy execution software. This entails becoming a guru on OKRs. Use your expert product knowledge to constantly define value for the customers and lead your account teams to decrease time to value.

Customer Success 10

Customer Success Sales Recruiting Scale Technical Review 10

InsightOutData

JANUARY 27, 2021

What makes data visualization such an effective tool? We look the ways in which visual processing enables viewers to better identify patterns, connections, trends, and outliers in data.

Data 52

Data Trends 52

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind.

Trends 142

Trends Marketing Social Media Systems Review 142

SmartKarrot

JANUARY 27, 2021

With digital transformation engulfing all the businesses in the world, there’s an increased adoption of automation by its every unit. Nearly 77% of CIOs rated digital transformation as their top-most priority in 2021. And especially, due to the challenges posed by the pandemic last year, the need for automation has become ever more important with the rise in remote work mode.

Customer Success 10

Customer Success Technical Review Software Review Systems Review 10

Neil Patel

JANUARY 27, 2021

How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge. Whether you are a hardened digital marketing veteran or a complete newbie, we all need a bit of help from time to time.

Marketing 129

Marketing Social Media Sales Hiring Outsourcing Services 129