Wed.Jan 22, 2025

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The Evolution of Ideal Customer Profiles: From Startups to Enterprise ABM

Inturact

You've landed your first few enterprise deals, but scaling that success feels like catching lightning in a bottle. What worked for your startup-focused ICP isn't cutting it anymore, and those hard-won enterprise wins are starting to look more like lucky breaks than repeatable victories.

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Objection Handling: Go From “Heck No” to “Hell Yes” (Framework, Examples & Scripts)

The Daily Egg

Objections are good. If a prospect poses objections, it means theyre engaged. What theyre really looking for is reassurance you can meet their needs. The. The post Objection Handling: Go From Heck No to Hell Yes (Framework, Examples & Scripts) appeared first on The Daily Egg.

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Market Saturation Is Crushing Your Sales Velocity - More Leads Aren’t the Answer

Inturact

Discover why traditional demand generation is failing in today's saturated markets. Pivot your strategy to win bigger deals with less competition.

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7 Steps to Execute an Effective B2B SaaS ABM Campaign

Kalungi

Did you know that 76% of marketers using ABM see a higher ROI compared to any other marketing strategy? Focus. Personalization. Results. Thats what Account-Based Marketing brings to the table for SaaS companies. Yet, many SaaS companies hesitate to adopt ABM because of its complexity.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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The Top 10 Mistakes SaaS Startups Make: The 2025 Edition

SaaStr

Dear SaaStr: What are the top mistakes SaaS start-ups make on the way to the first $10m ARR? The list is of course endless but my Top 10 or so: # 1. Not hiring a truly great co-founder. The world in tech is just so competitive now. You cant settle for the best I could get co-founder. #2. Not hiring a 100+% truly committed co-founder. I see so many founders just quit now, even just in the first few months.

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5 Interesting Learnings from Sailpoint at $820,000,000 in ARR

SaaStr

So IPOs are back in SaaS and Cloud. Look for many more in the coming 12-18 months. And a lot of what we talk about are the next generation — Databricks, Canva, Stripe, Wiz, etc. Amazing companies. But there’s another huge batch of folks getting ready to IPO. Companies bought previously public and private bought out by Private Equity firms.

Cloud 282
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Become a Social Media Creator in 2025: Your 9-Step Plan

Buffer Resources

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

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What to Expect from a New CRO with Kathy Lord, CRO at Zensai

SaaStr

Hiring a Chief Revenue Officer (CRO) is a huge moment for any SaaS company, yet its often misunderstood. Founders and CEOs expect the world. CROs expect to hit the ground running. But all too often, misalignment of goals and expectations derails what could have been a great partnership. In our recent Workshop Wednesday , SaaStr CEO and Founder Jason Lemkin sat down with Kathy Lord, CRO of Zensai (and formerly of Intacct), to talk about what CEOs and CROs should really expect from one another, es

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Building a High-Impact Customer Success Platform Roadmap: From Stakeholder Buy-In to Continuous Improvement

Valuize Consulting

Customer Success (CS) platforms have become indispensable tools for modern CS teams, helping them automate workflows, gain data-driven insights, and align CS strategies with broader business objectives. However, successfully implementing and continuously improving a CS platform isnt a one-and-done task. It requires meticulous planning, a clear roadmap, and ongoing collaboration among stakeholders.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Why Penetration Testing is Essential for Regulatory Compliance 

Scytale

From GDPR to HIPAA, data security and penetration testing go hand in hand in addressing the challenge of achieving – and maintaining – compliance with key security and privacy frameworks. Penetration testing , also known as pen testing, plays a critical role in identifying vulnerabilities within information security systems. Despite its importance, many companies still question whether major information security and data privacy frameworks mandate penetration testing as part of their