Sun.Jan 19, 2025

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Dear SaaStr: At What Point Should a Startup Hire a Salesperson?

SaaStr

Dear SaaStr: At What Point Should a Startup Hire a Salesperson? Only once you have closed 10 customers yourself. Never before. After 10 you will know. Youll not only know how to actually pitch, sell and close your product. But from that, youll also know when you are ready to hand that off to a full-time salesperson. If you hire a salesperson before 10 customers.

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How to Use Product Analytics to Remove Friction

User Pilot

If you really want to build a product your users love, removing user friction entirely is not the answer. If friction points were universally bad, no product would have security checks, confirmation dialogs, or multi-step workflows. Such critical steps prevent users from making irreversible decisions. The goal isnt to eliminate all friction. Instead, it is to identify the right and wrong types of friction and remove the bad friction to create a holistic user onboarding journey.

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Top SaaStr Posts, Vids & Pods of Week: HubSpot’s CoFounder, YCombinator’s Secrets, GitHub’s CPO on AI, MangoMint and More!!

SaaStr

Top SaaStr Posts: #1. AI Should Kill Contact Me in 2025. Its Long Since Time. #2: Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp #3: Crunchbase: 50% of VC Capital Went to SF Bay Last Year, Q4 Roared Back for Venture Capital #4: 8 Quick Ways to Get More High Quality Leads. Right Now. #5: Doing 5, 6 or 7 Figure Deals?

AI 274
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Why Investing in Standalone Session Replay Tools Is a Bad Idea

User Pilot

I have been using standalone session replay tools for quite a long time. And while theyre great, hear me out. They record and replay user sessions to help product managers like myself identify issues and understand how people interact with their products. At first, this seemed like a smart investment for my company, so I invested. I watched session recordings, analyzed user behavior, and tried to understand it all.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The Best of Scaling Vertical SaaS: 3 Deep Dives with The CROs of Slice, Owner and Mangomint

SaaStr

So one big theme of 2025 SaaStr Annual (May 13-15 in SF Bay) will be going deep on Vertical SaaS. We’ll hear from the CRO of $3B Clio (legal SaaS), the CEO and CRO of Flock Safety (police and safety SaaS), and dozens of others on how to scale their vertical SaaS industries and platforms. See you there! And we’ve done several great live Workshop Wednesdays with top CROs and VPs of Sales in Vertical SaaS in particular recently that are all A+ and worth watching: #1. $100m+ ARR Vertical

Scale 189