Dear SaaStr: Does A Founder Need To Sell Themselves?
SaaStr
MAY 7, 2025
Dear SaaStr: Does A Founder Need To Sell Themselves in the Early Days? Yes, a startup founder should absolutely handle sales when first getting started. Its not optionalits critical. Heres why: 1. You Need to Prove You Can Sell It If you cant sell your product yourself, how can you expect anyone else to? Salespeople arent magicianstheyre process-scalers.
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