Fri.Jan 10, 2025

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Your Much Bigger Competition Isn’t Always Out to Get You. It Often Just Doesn’t Care.

SaaStr

So competition is so visceral in most of SaaS, and especially in start-ups, where every lead is often precious. Especially every bigger one. But one thing I find a lot of start-ups get wrong is how their much bigger competitiors think about them. The other day I was catching up with a founder of a SaaS leader at $2B+ ARR and talked about the space in general, and mentioned an adjacent competitor at $80m ARR, growing quickly.

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Merchant onboarding 101: Insights for software payments success | Episode 45

Payrix

Ian Hillis welcomes David Blair, Senior Director of Product Management at Worldpay for Platforms, on PayFAQ: The Embedded Payments podcast to explore the critical roles of merchant underwriting and onboarding for software providers. With over a decade of experience driving product innovation, David offers easy to understand definitions and valuable insights into how platforms can build trust, reduce risk, and deliver frictionless merchant boarding experiences that enrich the entire payments ecos

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Finding Striking Distance Keywords — Whiteboard Friday

The Moz Blog

Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.

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Four digital customer success trends to watch in 2025

ChurnZero

2025 still sounds like some far off, distant year in the future to me, with flying cars, robot maids, and all sorts of other sci-fi phenomena. But now that 2025 is actually here, although 2024 certainly had its fair share of futuristic innovations (a desk bike to charge your phone, anyone?!), and you may catch a self-driving car or two roaming your city, its not exactly the Jetsons reality of my minds eye ( yet ).

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Growth Matrix: How to Use it to Guide Your SaaS GTM Strategy

Kalungi

Learn how to use the Growth Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.

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Why Salesforce Commerce Cloud, Why Now?

CloudKettle

For the first fifteen years of my career, I doubled down on the Open-Source Drupal CMS. The platform offered a smart and flexible approach to functional enhancements through its module and hook system (more on that later!). We often used Drupal not just as a CMS, but as a frameworkleveraging its built-in tools for permissions, […] The post Why Salesforce Commerce Cloud, Why Now?

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Measuring the ROI of Your SaaS Marketing Agency

Kalungi

To understand how well your SaaS marketing agency is performing, you need to decide what your return on investment looks like.

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Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp

SaaStr

At SaaStr Annual’s AI Summit , we gathered an all-star panel of product leaders who have built some of the most widely-used AI features in production today. The speakers included Mario Rodriguez, Chief Product Officer at GitHub at GitHub, Diego Zaks, VP of Design at Ramp, Dane Knecht, SVP of Emerging Technologies at Cloudflare, and Vincent van der Meulen, Design Engineer at Figma, and Dani Grant, CEO at Jam.dev.

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Why Payment Flexibility is Key to Customer Retention

USIO

Offering top-notch products or services is a critical part of running a business, but what often makes or breaks the customer experience is convenience—especially when it comes to payments. Payment flexibility has emerged as a cornerstone of customer retention, enabling businesses to cater to diverse preferences and build long-term loyalty.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Clouded Judgement 1.10.25 - Rising Rates

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rising Rates The 10Y is up to 4.7%. When the Fed started cutting the fed funds rate in September ‘24, the 10Y was at 3.7%. So while the Fed is cutting rates, the 10Y is rising! This might seem odd at first, but there are some pretty clear reasons why this is happening.

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