Thu.Nov 07, 2019

The Value of Living by Your Company Values

OpenView Labs

5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)


How can a simple offering be transformed into its own platform? Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place.

How to give software product demos that convince your prospects? [+9 Expert Quotes]


Effective early career development for recent grads with Salesforce’s Steve Bullington

Predictable Revenue

From interviewing, to presenting, to whiteboarding – if you’re in charge of shepherding new reps and fostering their won't want to miss this. The post Effective early career development for recent grads with Salesforce’s Steve Bullington appeared first on Predictable Revenue.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Notes from Office Hours with Nick Mehta

Tom Tunguz

A few weeks ago, we were fortunate to welcome Nick Mehta, CEO of Gainsight to SaaS Office Hours. I learned a lot from the session about how customer success has evolved over the last 5 to 10 years. Here are my notes from the session. The discipline of customer success varies widely depending on price point. At the lower price points, some organizations combine the role of an account manager and the customer success person into a CSAM (customer success account manager).

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Weekly Walk Special 75th Episode

OpenView Labs

The post Weekly Walk Special 75th Episode appeared first on OpenView


Fintech Can Save Us From Ourselves

Andreessen Horowitz

It’s a well-known fact that people act irrationally when it comes to money. Relatedly, it’s exceptionally tough to change consumers’ behavior around their finances.

Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

B2C 52

Growing Your Company Requires a Process. Here’s How to Develop It

Chart Mogul

Growing your business requires constant optimization. And not the haphazard "see what sticks"-type, but a robust plan executed with purpose. Wes Bush reveals the growth process he uses to grow his business.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

How to set up a Stripe account | ProfitWell


Without context, numbers are meaningless. Sure, you can see that a customer made a recent purchase of $18, or renewed their annual subscription for $200, but how do you go deeper? When those payments are made, do they impact your subscription revenue, or are they a blip on your radar?

8 inside sales metrics worth tracking in 2020

When you’re working in sales, you typically have specific goals to meet and targets to hit. Whether your goals are large or small, and whether you have 2 months left or an entire year to meet them, you know what those end numbers are - and they don’t fluctuate.

How to Use LinkedIn to Build High-Value Relationships

Sales Hacker

“A bigger following means more sales.” It’s a common idea is sales, but it’s a big mistake on LinkedIn. I’ve grown my LinkedIn following by 185% in the last 2 years (from about 7,000 people to 13,064 as of the writing of this article). But by itself, that’s just a vanity metric.

The Growing Influence Of Subscription Business Models


This article was originally published in D/SRUPTION by John Phillips, General Manager, EMEA at Zuora. For excellent customer service, […]. The post The Growing Influence Of Subscription Business Models appeared first on Zuora

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

A slice of pie & a Holy Grail steak


On today’s episode, a summation of the Lola summit, HubSpot makes an acquisition that will simplify data synchronization, and Grapevine Logic knows: it takes a village. Your top subscription news. HubSpot x PieSync. HubSpot currently boasts more than 300 integrations in its marketing automation and CRM repository, and is n ow adding PieSync to the list , with its recent acquisition of the team there—the fastest-growing real-time customer data synchronizing platform.

4 Ways Your Team Can Benefit from Sales Intelligence Tools

Nimble - Sales

What exactly is sales intelligence? It’s tricky to pin down the exact definition. The term “sales intelligence” is most often referred to when talking about CRM’s. Sales intelligence can also mean any tool used for gathering information on prospects.

Be smarter about retention with Brightback Segments


Slowly, but surely, customer experiences are dividing into two groups: one-size-fits-all vs. personalized, contextual approaches. Consider the evolution of media from mass broadcasting to streaming services with powerful recommendation engines. Which do you prefer?

Tip of the Week


Imagine your opportunity is ready to sign on the dotted line, but they have a few specific requests. You know you will need to get their requests approved internally before their CFO goes on vacation early next week in order to secure this deal.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

How BetterCloud Is Building a Platform for SaaSOps Professionals


If you attended our annual Altitude conference, or have been following the post-conference coverage , there are probably two things you’ve heard a lot about: SaaSOps and Integration Center.

Cloud 10