Dear SaaStr: How Can I Get Sales and Marketing to Work Better Together?
SaaStr
SEPTEMBER 8, 2021
How can Sales and Marketing work together? The simplest way is to get sales and marketing to work together is to (x) align marketing’s #1 goal to a revenue-related “commit” that (y) sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. | SaaStr. That marketing commits to, and reports every week to, as their #1 goals.
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