SaaStr

AUGUST 18, 2019

I am a big believe in Free editions — when they work. At EchoSign, we launched not only with a Free edition, but we launched 100% Free. We thought it was a great marketing strategy, back in the day. It really wasn’t for a B2B product. At least, not at first. Just having a “Free” version doesn’t get millions of folks to use your product.

Compensation 194

Compensation Branding B2B Onboarding 194

Kellblog

AUGUST 18, 2019

I’ve increasingly spoken to startup employees who find themselves in a difficult trap. Let’s demonstrate it via an example: Say you joined a startup in September 2009 as an early employee and immediately received a stock-option grant of 400,000 shares with a strike price of $0.10 when you joined. The company, while having experienced some ups and downs over the years, has done very well.

Technical Advisors 77

Technical Advisors Startup Pricing Technical Review 77

SaaStr

AUGUST 18, 2019

Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market. But if you have a bunch of $5 a month customers, and then a few offer to pay you $500 a month, at least seriously consider it. Even if you don’t like sales, or big companies, or whatever. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr.

Growth Hacking 114

Growth Hacking CTO Hire Startup Sales Hiring 114

Hull

AUGUST 18, 2019

This post was originally featured in Sales Hacker. Customer data platform (often called CDP) isn’t a term you hear very often — especially outside of marketing. In truth, it’s a relatively new addition to the MarTech landscape. Among marketers, CDPs are the go-to tool for personalizing the customer journey, creating granular segments and developing a 360-degree view of customer interactions with the brand.

Sales 45

Sales B2B Sales Enablement Engagement 45

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation