Thu.Oct 22, 2020

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Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing

OpenView Labs

When was the last time you purchased software without trying it first? It’s possible you can’t remember—the self-service, try-before-you-buy approach to software distribution has become so ubiquitous that having to sign up for a demo or (gasp) speak to a salesperson first can feel archaic at best. More and more SaaS companies are striving for a product led growth (PLG) go-to-market approach—which typically involves a freemium or free trial distribution model.

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How to Diversify Your Top of Funnel (And Add a Figure in Revenue)

Predictable Revenue

Ari Levine has learned to approach everything from the position of the consumer. Even in B2B enterprises, that buyer is a person and we shouldn't forget that. Let's learn how to be more human in our outreach approach and create quality connections with our target audience. The post How to Diversify Your Top of Funnel (And Add a Figure in Revenue) appeared first on Predictable Revenue.

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Trending Sources

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3 Things We Learned Bootstrapping ClickUp to $20M ARR in the World’s Most Competitive Industry

SaaStr

I’ve had several near-death experiences in my life, one being my own company. By all accounts, we were almost screwed. Imagine entering the most crowded software market in the world. Why, for god’s sake, would anyone choose to build another productivity app? It was a dumb decision. Until it wasn’t. Source: G2. We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR.

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 times more revenue than their competitors. And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Customer expectations are higher than ever, and this acts as a forcing function, inspiring companies to think about their customers’ entire journey from acquisition to onboardin

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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25% of You in SF Plan to Go Back to The Office Soon, Apparently

SaaStr

So we did a quick informal Twitter poll with 830+ votes, and 25% of you said you’re going back to the office now that San Francisco is allowing non-essential employees to return. If in SF, will you go back to the office now? — Jason BeKind Lemkin (@jasonlk) October 22, 2020. Density is capped in SF as it reopens offices, and safety policies must be followed.

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You Can’t Hire a VP That You Don’t Love

SaaStr

Recently, a good friend of mine running a Hot SaaS Start-up asked me if he should hire a particular VP of Product candidate I knew well. The team he’d be managing was a big thumbs up on him. The board was in favor. And I knew this VP. This VP is a 10/10. But … it wasn’t what this CEO was looking for. He wanted someone different.

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12 Best Landing Page Examples

Neil Patel

Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

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The latest SaaS Metrics to Grow Your Business and Impress Investors

Sage Intacct

Managing your subscription business with SaaS Metrics. The most important SaaS Metrics and what you need to show investors to secure your next round of funding.

Metrics 124
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Journal Club: Reversing Parkinson’s with New Neurons

Andreessen Horowitz

Neurons do not divide or replicate, so how can we replace neurons killed by neurodegenerative diseases like Parkinson’s Disease? On the Bio Eats World Journal Club, UCSD Professor Xiang-Dong Fu and host Lauren Richardson discuss his team’s work generating new … The post Journal Club: Reversing Parkinson’s with New Neurons appeared first on Andreessen Horowitz.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Meet Katherine Travis, Sales Engineer & Z-Awesome Winner 

Zuora

Every quarter we recognize exceptional ZEOs with our peer nominated “Z-Awesome Award.” These individuals are entrepreneurial, creative and truly embody […]. The post Meet Katherine Travis, Sales Engineer & Z-Awesome Winner appeared first on Zuora.

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FinCEN files fallout; LendingClub kills P2P; fintech courts retail investors, more

Andreessen Horowitz

This first appeared in the monthly a16z fintech newsletter. Subscribe to stay on top of the latest fintech news. . One of banks’ most expensive line items is also its least effective. Last month, the FinCEN files were leaked to BuzzFeed, … The post FinCEN files fallout; LendingClub kills P2P; fintech courts retail investors, more appeared first on Andreessen Horowitz.

Banking 101
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How to Drive and Convert More B2B Leads with Webinars

Nimble - Sales

In most online resources that will teach you how to conduct successful webinars, you will most likely get generic tips on setting up landing pages, choosing webinar software, and promoting it on social channels. Having conducted dozens of webinars that turned out to be both successes and failures, I have learned that one can succeed […]. The post How to Drive and Convert More B2B Leads with Webinars appeared first on Nimble Blog.

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Usage-Based Pricing: What SaaS Companies Need to Know

Baremetrics

Does “you get what you pay for” actually apply to SaaS companies? Depends on who you ask. While the concept is simple enough, many products and services leave us wanting more. That said, upgrading to a “bigger” plan shouldn’t feel like highway robbery. And on the flip side, your customers shouldn’t feel forced to pay month-to-month for services they’re not actually using on a regular basis.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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3 Tips to Get Over Rejection and Develop A Sales Mindset

Sales Hacker

When it’s time to start your outreach, the mindset you have is paramount to your success. You need to have a mindset that can handle rejection, make connections other sellers won’t, and that can move at the speed of business. I’ve run thousands of outbound sales activities throughout my career, and through that, I’ve learned three secrets to cultivating a winning sales mindset.

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Escalation Management Framework Techniques to Put into Action Now

Totango

When operating within a customer-centered economy , maintaining client satisfaction is an absolute necessity—a fact that’s been made all the more true thanks to today’s increasingly digitized business landscape. As communication becomes more fast-paced, client expectations for timely, personalized responses to their issues have risen as well. Customers want to feel valued, and if a company is not meeting their need for conflict-resolution, it can lead to dissatisfaction, and eventually, ca

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Planning Pandemic-Proof President’s Club & SKO Events in 2021

Sales Hacker

The post Planning Pandemic-Proof President’s Club & SKO Events in 2021 appeared first on Sales Hacker.

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Applied Intuition Series C

Andreessen Horowitz

Last year, I wrote about our series B investment in Applied Intuition, which builds simulation software and infrastructure tools to safely test and validate autonomous vehicles at scale. Now, just a little over a year later, so much has changed … The post Applied Intuition Series C appeared first on Andreessen Horowitz.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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New (Beta) Feature: MRR Webhooks!

Chart Mogul

We’re excited to unveil a new (beta) feature called MRR webhooks! Create a webhook and each time a customer’s MRR changes some JSON is sent to a URL of your choosing – this opens up a whole new set of ways to integrate your subscription data with the tools you use across your organization. One of our aims at ChartMogul is to make it incredibly easy for our users to get their data into and out of their accounts.

Metrics 64
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3 Considerations Before Building Customer Success Software In-House

ChurnZero

If you’re thinking of building a Customer Success platform in-house, there’s a few things you ought to know. But first, let’s address the elephant in the article by acknowledging that we’re a software company that is making a one-sided argument in favor of buying. This may seem self-serving, but we promise our intentions are pure. Our goal is to bring awareness to the building considerations that are often overlooked or inaccurately weighed during the cost-benefit analysis of a build-or-buy deci

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5 Benefits Of Integrating Salesforce With Your Billing System

Chargify

Can you imagine running your recurring revenue business without any CRM in place? Sounds impossible if you ask us. As B2B SaaS leaders know, your CRM is the lifeline between you and your customers, prospects, and future. A good CRM helps you understand your customers better, provides your sales teams a source of truth on deals open and closed, and is a holding cell for leads consistent to boost sales revenue.

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Slack stock downgraded as lockdown growth stalls

ITPro

Any benefits the communications platform saw in Q1 largely disappeared by the summer, according to Morgan Stanley.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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New (Beta) Feature: MRR Webhooks!

Chart Mogul

We’re excited to unveil a new (beta) feature called MRR webhooks! Create a webhook and each time a customer’s MRR changes some JSON is sent to a URL of your choosing – this opens up a whole new set of ways to integrate your subscription data with the tools you use across your organization. One of our aims at ChartMogul is to make it incredibly easy for our users to get their data into and out of their accounts.

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Subscription Economy News: Week of 10/19/20

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. Google Photos revives its prints subscription […]. The post Subscription Economy News: Week of 10/19/20 appeared first on Zuora.

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A Guide To DDI: Definition, Details, Benefits

SaaS Metrics

Networking can be quite complex from the outside, with its own range of terms, acronyms, and phrases that can be difficult for newcomers to decipher. One of the many terms floated around by networking experts is DDI. This guide will take a look at what exactly DDI is, why you might need it, and what kinds of benefits it has to offer. An Introduction to DDI In simple terms, DDI is an efficient, effective solution for managing a large network.

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#Altitude2020 Day 4 Recap: The Next Frontier

BetterCloud

The COVID-19 pandemic has changed the way a lot of people work—and IT pros are no exception. Earlier this year, our chief customer officer Rachel Orston launched a series of SaaSOps Stories on our blog, through which she hoped to learn more about the new skills and uncomfortable challenges that IT leaders are facing in 2020. Each leader she interviewed brought a lot of insights to the table, but three common themes emerged: Management styles have changed.

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

Ep. 388: Ryan Carlson is the CMO @ Okta, the leading independent provider of identity for the enterprise. Prior to their incredibly successful IPO in April of 2017, they raised funding from some of the best in the business including Sequoia, a16z, Greylock, Khosla and Floodgate to name a few. As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO

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SaaSOps Stories With Lester Chan, Head of Enterprise Security at Zoom

BetterCloud

Lester Chan is the Head of Enterprise Security at Zoom, which has arguably been the most ubiquitous SaaS application on the market this year. On Day 4 of Altitude 2020, our chief customer officer Rachel Orston chatted with Chan about Zoom’s explosive growth, as well as how IT leaders (including those at Zoom) are driving outcomes across their businesses.

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Why Emails Are The Solution for Shopping Cart Abandonment

FastSpring

When you first hear the term shopping cart abandonment, the first image that may come to mind is a lone shopping cart, a few tumbleweeds rolling by, and maybe some sad music is playing gently in the background. While this paints somewhat of a picture of what shopping cart abandonment is, that’s not quite it. So, what exactly is shopping cart abandonment, and do you even care?