Mon.Apr 29, 2019

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When is Pay Per Click Advertising Viable in SaaS?

Cobloom

Depending on who you talk to, Pay Per Click is either a cost-effective lead generation channel, or it's a blackhole of wasted time, energy and money. Today, I'm demystifying the pros and cons of PPC, and looking at four scenarios where Pay Per Click advertising makes perfect sense for SaaS companies.

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Benchmarking Slack's S-1: How 7 Key Metrics Stack Up

Tom Tunguz

Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity. Founded as a gaming company called Tiny Speck in 2009, the company’s initial product, Glitch, didn’t catch on as expected. So the business pivoted to commercialize an internal tool - a S earchable L og of A ll C onversation and K nowledge, Slack.

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5 Key SaaS Trends for 2019

Incredo

Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS. In this piece we go through some of the prevailing trends and ideas within the SaaS industry in 2019, which small, medium and large SaaS companies alike should consider as key focus areas this year.

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Connect with a Mentor at SaaStr Europa 2019

SaaStr

These mentorships are specific to product and engineering. This is a chance to get actionable advice from mentors in your field and walk away with some tangible takeaways. Our goal is to help everyone get from $0 to $100m ARR with less stress and more success. We do that with a combination of industry-leading content and community connections. While sessions are a key feature to our conferences, being able to sit down with some of your peers and ask questions directly helps leverage the great mi

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Get Your Customers to Say Yes with Gap Selling

Nimble - Sales

In this webinar, Nimble CEO Jon Ferrara discusses how to increase sales with Keenan, CEO and President of A Sales Guy Inc. and author of the book, Gap Selling. Keenan uses his extensive sales experience to inspire and educate sales leadership around the globe on how to achieve their goals. What is Gap Selling? When people […]. The post How to Get Your Customers to Say Yes with Gap Selling appeared first on Nimble Blog.

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How to Avoid Alienating Non-Product Teammates in Your Product-led Company

OpenView Labs

One of the hidden challenges faced by product-led organizations is a tendency to focus so much on product that other functional areas end up feeling less appreciated. This can lead not only to dissatisfaction, unmotivated teams and reduced efficiency, but can also interfere with a company’s ability to retain top talent. It’s understandable how product-led companies find themselves operating in a distinctly unbalanced way that favors product teams to the detriment of other areas such as sales, ma

Scale 58
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SMS Payment Gateway

Agile Payments

SMS Payment Gateway Solutions | Pay by Text Payment GatewaySolutions 2019.

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Quick Hits CRO Tips Episode 1: The Value of Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! This is a new video resource series where we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. Today we’re talking about visitor recordings — also known […] The post Quick Hits CRO Tips Episode 1: The Value of Visitor Recordings appeared first on The Daily Egg.

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PODCAST 55: How to Ensure 500 Pieces of Sales Advice Get Executed by Your Sales Team w/ Travis Huff

Sales Hacker

This week on the Sales Hacker podcast, we speak with Travis Huff, Director of B2B Sales at Wayfair. He discusses how Wayfair transforms spaces to mimic company culture. He dives into how he effectively trains sales coaches and how his sales team is able to take a piece of advice (sometimes 500 pieces of advice) and execute it. Tune in for this week’s episode.

Scale 45
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How we used the power of the follow up to get the Close.com domain

CloseSaaS

Just a few weeks ago, we announced our rebrand as Close and shared the news that we purchased the close.com domain name.

Sales 52
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4/29: the ugly side of growth

ProfitWell

Hello crew. Abby here on this April 29th. It is National Zipper Day, but your girl is wearing buttons because she’s rebellious like that. Let us rage on in the recurring revenue realm. Here, the subscription news and resources you need now. The Rundown In resources. Intercom x Pipedrive on the Ugly Side of Growth. Growth is a good problem to have, but it’s not always a pain free process.

Scale 45
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Boost SaaS Free Trial Conversion with a Desired Action Map

SaaS Onboarding Emails

You can’t control users, but you can strategically direct them. Sort of like the saying “you can guide a horse to water, but you can’t make them drink it.” However, that doesn’t mean we should leave free trial conversions to fate and toss a random collection of emails at new users. After all, uncertainty and randomness are a few SaaS onboarding sins.

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What are some key signs that the managers that got you to $5m ARR may not be the right managers that will get you to 25m ARR?

SaaStr

A few signs: Lack of organization. You can get to $5m being only sort of organized. After that, you gotta get really organized. Either by yourself, or with a Sales Ops / Marketing Ops / Some Sort of Ops leader under you. Look for dashboards, strong project management, strong pipeline projection after $5m ARR. If you don’t see things getting more organized, that manager can’t scale.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Subscription60 weekly: April 22 to April 26

ProfitWell

The Weekly Rundown. 4/22: Celebrating creativity with 6,354,110 designs. A B2B Proposal c/o PandaDoc. Step back to basics for a sec with a (far from basic) guide to B2B sales proposals from PandaDoc , an in depth look at navigating it all from interactive pricing tables to action plans, social proof, and usability & accessibility. Avocode Assesses 2018 with 6M+ Designs.

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How to Use Surveys to Build Successful Marketing Campaigns

FastSpring

Surveys aren’t just for love-struck teenagers and bored webinar attendees anymore. Ok, you probably already knew that. But did you know that you can – and should – be using surveys to build marketing campaigns? A well-executed survey can attract media coverage, which in turn leads to increased awareness and backlinks that improve your SEO. It’s easier than it sounds and can drum up a whole bunch of free publicity and new customers for your business.

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Introducing Intercom on Product, our brand new podcast series

Intercom, Inc.

On this podcast, I’m going to be getting behind the mic regularly with Paul Adams , our SVP of Product, to share our latest thoughts on how to build a great product. Over the time we have worked together, Paul and I have had countless conversations about things like how to run a product org at scale , how to balance customer feedback on your product roadmap , how to spread a product-first mentality throughout a company, how to maintain design excellence in a fast growing R&D team, and