Wed.Jun 09, 2021

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Here’s the Difference Between Marketing and Sales Funnels

Sales Hacker

Marketing and sales funnels take complex lead generation systems and simplify them into visual strategies that show where our leads come from, how they progress through content and sales processes, and which ones turn into paying customers. But is there a difference in how they work? Depends on who you ask. Marketing Funnel. A marketing funnel looks at your market potential from a high level.

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Shopify Review

The Daily Egg

Shopify knows ecommerce. The platform has been helping online business owners sell products since 2006. It has five different plans and a barrage of helpful ecommerce features. However, where Shopify really shines is with its customer support team. If you place a high value on extra support, Shopify could be a great platform for your […]. The post Shopify Review appeared first on The Daily Egg.

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5 Interesting Learnings from Veeva at $2 Billion in ARR

SaaStr

Veeva Systems is a quieter SaaS enterprise giant that if you sell bigger deals, and/or do vertical SaaS, it’s worth learning more about. CEO Peter Gassner is truly of the most impressive founders I’ve personally met and you can take a look at our deep dive from SaaStr Annual 2017 here not long after they’d IPO’d: One of many remarkable things about Veeva: it burned about $3m on the way to IPO.

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The Productivity Implications of Working from Home Across 150,000 Employees

Tom Tunguz

Are we more productive at the office or at home? Researchers from the University of Chicago published data on the productivity trends across 150,000 employees of a large IT services company to answer that question. It’s the first time I’ve seen analysis on the same business through the period. The business had deployed software to monitor employee behavior before COVID and used it throughout.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Use Squarespace

The Daily Egg

Building a website from scratch can be difficult, especially if you don’t know coding or don’t have a technical background. Luckily, spending hours, days, or even weeks trying to figure out how to use certain software is an issue of the past with Squarespace. Squarespace is a modern platform that hosts millions of websites for […]. The post How to Use Squarespace appeared first on The Daily Egg.

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More Trending

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TOMORROW! Learn from the VPEs of Box, Datadog, Coda, Gusto, Atlassian and More!!

SaaStr

At SaaStr we’ve partnered with PlatoHQ since its inception and we love the parallel efforts it does for mentorship and community in engineering. Tomorrow they have an incredible and FREE event with truly some of the best engineering leaders in Cloud. T he line-up and topics are simply incredible. They have sessions and roundtables with the VPEs and CTOs of Atlassian, Datadog, Gusto, Box, Coda, Safegraph, Headspace, Flatiron, Lyft, Superhuman, Netflix, PayPal and so much more!

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16 Minutes #64: Ransomware Attacks on the Rise; Hackers Target IoT

Andreessen Horowitz

Welcome to 16 Minutes, the a16z show where we talk about tech trends in the news, what’s hype and what’s real, and the long arc of innovation. … The post 16 Minutes #64: Ransomware Attacks on the Rise; Hackers Target IoT appeared first on Andreessen Horowitz.

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5 PPC Business Ethics Examples and Best Practices

Neil Patel

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with the law. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads.

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Product Feature: Objects of a Feather Flock Together

Trujay

Trujay offers a full-service migration solution with a personal approach and our expert team at the helm. To learn more, visit our custom migration page. Whether you are deciding to move from another system or considering your first CRM, it’s no secret they are the DNA of your business. As such, each CRM generally follows […]. The post Product Feature: Objects of a Feather Flock Together appeared first on Trujay: Migration & Integration Solutions.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How CareerPlug Saved 6 Hours a Week with Chargify Business Intelligence

Chargify

Here’s what Jenny Leman, President of CareerPlug, had to say about the challenge of gaining weekly insights into the business, as well as the success they’ve experienced since implementing Business Intelligence. The post How CareerPlug Saved 6 Hours a Week with Chargify Business Intelligence appeared first on Chargify.

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Driving Hypergrowth: Why ‘a seat at the table’ is no longer enough for CFOs

Chargebee

In 2020 legendary investor Warren Buffet invested in an IPO after more than half a century. He hadn’t invested in an IPO since investing in Ford in 1956, choosing to stay away from them because of all the hype involved.

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ProtectedBy.AI’s CodeLock blocks malware at source code level

ITPro

The patented technology injects digital signatures at predetermined points across an entire code body

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To Manage a Call Center Efficiently see what Employees Really Think

Upscope

There are plenty of happy smiling recruitment videos for call centers on Youtube but the real data on how people feel can be found in the comments section. At Upscope we're researching what sort of services employees at call centers might want and to understand that we need the real unspoken truth. Youtube comments for specialist areas and niche videos are very informative.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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SaaS Operating Plans, What Changed?

OPEXEngine

Comparing current benchmarks to pre-COVID-19 benchmarks. Remember this time, a year ago? We were all on our 5th, or 20th version of a 2020 operating budget/plan, working 100% remotely, and trying to forecast the rest of the year. Most companies hunkered down, shifted to fully remote sales and marketing, transferred unnecessary travel budgets into other buckets, and conservatively managed expenses.

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Top 8 HubSpot Integrations for 2021

Trujay

Original publication date: December 15, 2021. No CRM can do it all, nor should it try. Adding too many features would create confusion (and an endless dashboard!). It’s better to strike a balance between functionality and usability, and HubSpot does just that. It ranks consistently as one of the most comprehensive yet user-friendly CRMs […]. The post Top 8 HubSpot Integrations for 2021 appeared first on Trujay: Migration & Integration Solutions.

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Who should manage customer onboarding in a SaaS company?

CustomerSuccessBox

Over the period, we have seen customer success organizations evolving in multiple ways. And one of the ways in which we’ve seen it distributed is in the way it onboards the customers. The first one, where we have seen Customer Success organizations that have a customer onboarding specialist team and in the second one, we’ve seen Customer Success organizations that have customer success managers themselves responsible for onboarding customers.

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Poking the Bear: How to Illuminate the Cost of Inaction for Prospects

Sales Hacker

In this webinar, we will uncover how asking pointed questions can often work better than doubling down on your value proposition. Learn how this approach can work for you, from pattern interrupts to showing the prospect you really know your stuff. The post Poking the Bear: How to Illuminate the Cost of Inaction for Prospects appeared first on Sales Hacker.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Non-fungible tokens – what are they and are they really worth anything?

SaaS Metrics

Non-fungible tokens (NFTs) have been around for several years, but they have only recently hit the headlines with a surge of popularity. The famous ‘Charlie Bit My Finger’ video recently sold for more than half a million dollars, while a fifty second video by the artist Grimes sold for $390,000. Both of. Read more. The post Non-fungible tokens – what are they and are they really worth anything?

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An Introduction to Data-Driven Customer Success

SmartKarrot

Data is a crucial aspect of customer success management as it provides analytics that allow you to retain customers, upsell to them, and more. You can integrate this data into your customer account journey to track sales activities and optimize the process. Being data driven is necessary for forming important business decisions and building a data-driven culture.

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Happy Birthday, HubSpot! 15 Lessons Over 15 Years

OnStartups

15 years ago today, on June 9, 2006, HubSpot was “officially” started. I say “officially”, because unofficially, I had been noodling on the idea of HubSpot for a couple of years with my co-founder, Brian Halligan while we were both classmates in grad school. I picked the June 9th date, because that’s the official date that I graduated and was no longer a student.

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Jun 09 – Customer Success Jobs

SmartKarrot

Role: Vice President Customer Success / Care Location: New York, NY, US Organization: Expert Executive Recruiters As a Vice President of Customer Success, you will be leading, expanding, and mentoring the Customer Success function by setting the strategy and prioritizing Objectives and Key Results (OKRs); hiring, training, and developing a world-class team.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Three People To Call When You Need Help with Positioning

Kellblog

Lately, I’ve received some consulting inquiries where companies are asking for help with positioning and messaging. While that’s definitely an area of interest and passion, my business model is advice-as-a-service (AaaS) — I work with a smaller set of companies, on a broader set of issues, over a longer period of time. So I’m not really looking for such consulting projects myself.

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Happy Birthday, HubSpot! 15 Lessons Over 15 Years

OnStartups

15 years ago today, on June 9, 2006, HubSpot was “officially” started. I say “officially”, because unofficially, I had been noodling on the idea of HubSpot for a couple of years with my co-founder, Brian Halligan while we were both classmates in grad school. I picked the June 9th date, because that’s the official date that I graduated and was no longer a student.

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You Don’t Need an Exit Strategy with Legaltech Entrepreneur Matt Spiegel

Chart Mogul

Matt Spiegel is a licensed lawyer and serial entrepreneur. His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” The transition from criminal defense law to SaaS started as a “scratch your own itch” … Matt Spiegel is a licensed lawyer and serial entrepreneur.

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How We Increased Sales Nearly 100% In One Quarter

SaaStr

A ways back, I asked Brendon Cassidy, VP of Sales at LinkedIn, Adobe Sign / EchoSign, and Talkdesk to put together his playbook for double sales. I thought it was a great checklist for all of us to take a look at. Brendon wrote this post about his learnings about how he doubled sales once again in one quarter (the story of how he did it for and with me is here ) a ways back at HackerRank, where he served as Interim VP of Sales.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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You Don’t Need an Exit Strategy with Legaltech Entrepreneur Matt Spiegel

Chart Mogul

Matt Spiegel is a licensed lawyer and serial entrepreneur. His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” The transition from criminal defense law to SaaS started as a “scratch your own itch” … Matt Spiegel is a licensed lawyer and serial entrepreneur.