Tue.Nov 26, 2019

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Triple-Double-Double is Good. 10-100-110 is Enough.

SaaStr

Neeraj Agarwal of Battery Ventures a few years back simplified a lot of the journies top SaaS companies go on to TripleTripleDoubleDoubleDouble, T2D3. That the top SaaS companies triple in the early years, and then double after that to get to $100m+ in ARR. The best SaaS companies do indeed do this and it’s a great yardstick for VCs to measure potential unicorns and decacorns.

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SaaS analytics will save your subscription business: 4 best tools

ProfitWell

There are a lot of moving parts when it comes to ensuring your subscription business stays healthy. And SaaS analytics play a crucial part. Tracking certain analytics will help keep you informed and alerted of your company’s health. There are a lot of tools out there, but they’re not one-size-fits-all. Find out why SaaS analytics are important, which to track, and which tools are best for your subscription business.

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Should SDRs Report to Sales or Marketing?

Kellblog

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization. We, with the help of books like Predictable Revenue , have collectively decided that in-bound lead processing is different from outbound lead prospecting is different from low-end, velocity sales is different from high-end, enterprise sales.

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Customer.io Onboarding Email Breakdown Subject Line: How long does it take to integrate?

SaaS Onboarding Emails

Series Overview Customer.io is all about targeted emails and triggered push notifications, so I was curious to see what their onboarding email sequence is like. Over the course of the one month trial I received 13 emails, including an email after the trial ended. When I’m collecting the emails for these breakdowns I always let the series run its course without any interaction in the app.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Secrets to Building a World-Class, $2.3 Billion Inside Sales Team (Video + Transcript)

SaaStr

Duo Security is an Ann Arbor, Michigan based cyber-security startup. Duo Security was acquired by Cisco for $2.35B in August of 2018. The company’s customers include Etsy, K-Swiss, Toyota, Yelp and Facebook among others. Its customer base spans over 14,000 customers in over 100 countries. Hear from Duo Security’s VP of Inside Sales America on how to build a $2.3B sales team.

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Sales Hacker Success Summit: Level Up Your Sales Game for 2020

Sales Hacker

Save the date! The Sales Hacker Success Summit will be here before you know it! WHAT : Five exciting days of advanced sales training and tips from some of the biggest names in Sales. WHEN : December 9–13, 2019. WHERE : Your office or home. COST : Nada. It’s 100% free. RESERVE YOUR SEAT NOW. Sales Hacker Success Summit: Level Up for 2020. We heard somewhere that December 13 is Salesperson’s Day.

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Text Payment Solutions: 7 Things to look for from your Text to Pay Provider

Agile Payments

Text payment solutions offer businesses a fantastic tool for automating payment and especially late payment collection.

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a16z Podcast: How We Podcast

Andreessen Horowitz

“Hi everyone, welcome to the a16z Podcast…” … and welcome to our 500th episode, where, for the first time, we reveal behind-the-scenes details and the backstory of how we built this show, and the broader editorial operation. [You can also … The post a16z Podcast: How We Podcast appeared first on Andreessen Horowitz.

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How to Choose the Best Hosting Provider for Your Ecommerce Site

FastSpring

Since it’s humble beginnings in 2003 as a spinoff of the CafePress blogging platform, WordPress has grown into a powerful content management system (CMS) that directly supports a significant portion of the internet. That’s not an exaggeration. WordPress runs 35% of the entire internet and powers major brands like TED, CNN, Spotify, and TechCrunch. As a leader in ecommerce for businesses selling software, SaaS, and digital products, we have first-hand experience with the impact of WordPress for g

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Enterprise Newsletter: November 2019

Andreessen Horowitz

What’s the new go-to-market for B2B? How will AI impact the enterprise? Is open source the future of software? Subscribe to the a16z enterprise newsletter to find out. This is the second edition of the a16z enterprise newsletter, where … The post Enterprise Newsletter: November 2019 appeared first on Andreessen Horowitz.

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The 3 Fastest Ways to Fail With a New Sales Technology

CloseSaaS

I wasn’t always a sales technology geek, but after working at InsideSales.com (now XANT) and later starting my own outsourced sales company, I learned to love the efficiencies of a great tech stack.

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How much cash can your SaaS co burn?

OPEXEngine

Cash efficiency is one of our favorite metrics in SaaS. Measured as recurring revenue in the latest year / equity + debt invested, it’s every bit as important as growth. We did an analysis looking at the revenue, equity, and debt of 88 publicly traded SaaS companies at the time they went public. Using the equation above (revenue/[equity invested + debt]), we were able to observe the cash efficiency of each company.

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Becoming Indistractable

ProfitWell

Today, we see the publishing industry as a subscription stalwart. Plus, the "Prophet for Habit-Forming Technology" teaches us how to become Indistractable. Your top subscription news. Subscription OG. In an article on Zuora ’s blog, our friends over there remind us why the publishing industry is such a fundamental part of the subscription operation.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Unbounce

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website.

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A Product Manager Is No Longer a “Luxury Hire”

OpenView Labs

Editor’s Note: This article first appeared on the ProductCraft blog here. I started in the product management field almost 25 years ago. Only back then, what I did wasn’t referred to as product management. During the dot-com boom, only large, established tech companies like Sun, Oracle or Microsoft hired specifically for roles with the title “Product Manager.

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The Best User Engagement Tools & Software for SaaS in 2020

User Pilot

2020 is fast approaching, and it’s important to make sure you have the best tools in place to start the year in the best possible way. We’ve rounded up some of the best user engagement tools for SaaS. More and more SaaS companies are recognizing the amazing value that product-led growth provides. As a result, user engagement tools have become increasingly important.

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A Company Culture that I’m Thankful For

InsightSquared

The concept of “Company Culture” is different depending on who you ask. . I never really knew what it meant until I joined InsightSquared. After my first few weeks, friends in the Boston area started to ask me “what’s the culture like over there?” Follow-up questions may revolve around beer kegs, snacks, company softball or curiosity around management-employee communication, goals v. benefits and internal promotion paths. .

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.