Sat.Jun 27, 2020

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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included ?? I’m even making a few myself again. But if you see yourself making any of the mistakes below, it’s fairly easy to make a course correction.

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We run on inclusion: Sharing stories and lived experiences

Intercom, Inc.

For Pride week, our LGBTI+ teammates have been sharing their lived experiences, including their coming out stories, how they’ve stayed engaged with their communities in light of COVID-19, and what ways they feel allies can best support LGBTI+ people. We’ve been releasing these interviews as individual episodes for their Intercom colleagues to hear across the week.

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Top 10 SaaStr Videos of the Week: Algolia, Stripe, Intercom, Qualtrics and More!

SaaStr

As it looks like Shelter may last even longer, our YouTube videos continue to grow much faster than before. So what are SaaStr folks watching most this week (not including top videos also watched last week)? Let’s take a look! #1: Q+A With Jason Lemkin + CMO of Algolia: “Top Mistakes In The Early Days” Algolia’s CMO was kind enough to have me be their kick-off guest for their “SaaS Expert” series and we did a pretty good deep-dive on top early-stage mistake

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Why You Should Consider Eliminating the Title “Implementation Consultant” from Your Startup

Kellblog

I’ve worked with several startups that fell into the following pattern: Selling a SaaS application at a healthy price (e.g., $100K to $200K ARR). With low, fixed-cost implementation packages (e.g., $25K). But a product that actually takes maybe $50K to $75K to successfully deploy. Resulting in an unprofitable professional services business (and wrecking the market for partner services).

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How, When & Why VCs Do “Due Diligence” Pre and Post Term Sheet

SaaStr

Q: What methods do VCs use for performing due diligence when they are interested in a deal? Everyone investor is a bit different, but I think it’s important to understand investors do 2 stages of due-diligence: pre-term sheet, and post-term sheet. In the old days … there was more time. VCs could do a ton of diligence over weeks before getting to a term sheet.

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Top 6 reasons to use live chatbots for your online business

SaaS Metrics

With the advancement in artificial intelligence, chatbots have become a faint splash on a great wave of progress. A chatbot can be defined as a computer program which is adequately designed to stimulate useful conversation with many human users, specifically over the internet. Live chatbots are assistants that easily communicate with you, with the help of text messaging.