Tue.Apr 09, 2019

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How Industry-Leading Brands Secure User Interactions in SaaS Apps

BetterCloud

A panel discussion with BetterCloud’s Chief Product Officer Jim Brennan and speakers from Bird, Juul Labs, Peloton, and Spotify. This year at Oktane, we hosted a customer panel where we shone a light on a few of our phenomenal customers. They discussed how they use BetterCloud to save their organizations time and money (and their own sanity). The power—and danger—of SaaS.

Scale 40
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From Freemium to Explosive Growth in a Crowded Market – 8 Years of Learnings with Zoom (Video + Transcript)

SaaStr

Join Zoom Founder and CEO Eric Yuan and SaaStr COO Mallun Yen as they delve into the secrets of Zoom’s success. Eric talks about the early days of Zoom – how he secured his first investors, employees, and major customers – as well as how Zoom maintains a happiness-oriented culture while achieving skyrocketing growth. Zoom has filed to go public and plans to list on the Nasdaq under ticker symbol $ZM.

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How to Help Your People Grow: Creating a Culture of Feedback

OpenView Labs

Too many people operate under the false assumption that the manager is the de facto linchpin to growing and developing the people within an organization. This “Myth of the Manager” overlooks the fact that very few managers are actually equipped or empowered to take on that responsibility. More often than not, we set managers up to fail by sticking with a system that doesn’t work.

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Should more companies going public follow Zoom’s example, doing it on expectations for GROWTH instead of for profitability?

SaaStr

Well, Zoom did both. It is both one of the fastest growing SaaS companies of all time AND one of the most capital efficient relative to its peer group. What’s the secret? There are several, but the #1 factor is that Zoom’s costs in each category are low compared to other Unicorns: Sales costs are relatively low because much of the revenue comes from self-service.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Nimble + Piesync Provide Social Enrichment to Microsoft Business Central and More

Nimble - Sales

Nimble is the simple, smart CRM for Office 365 that enables teams to build better relationships — everywhere they work. Our in-the-box integration with PieSync provides teams with a two-way synchronization platform, enabling customers to unify contact data from more than 160+ SaaS applications (including Microsoft Dynamics 365 Business Central, G Suite, MailChimp, Hubspot, Dynamics […].

More Trending

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How to Calculate and Improve Your Customer Retention Rate

Totango

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service. As such, you will need to keep a close eye on your customers as they progress along the customer journey to avoid churn and gather the data needed to calculate your retention ra

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Cisco, Google reenergize multicloud/hybrid cloud joint development

IT World

Cisco and Google have expanded their joint cloud-development activities to help customers more easily build secure multicloud and hybrid applications everywhere from on-premises data centers to public clouds. [Check out what hybrid cloud computing is and learn what you need to know about multi-cloud. Get regularly scheduled insights by signing up for Network World newsletters ].

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4/9: balling on a budget with the New York Mets

ProfitWell

Good morning, subscription fans and baseball fans alike, because it’s opening day here in Boston and I can smell the warmer weather and Fenway Franks cooking already. Join me, Abby Sullivan, in excitement for springtime, sports, and as always, subscription. The Rundown In resources. Bullhorn Stacked with Recruiting Automation Automated messaging system TextUs partners with Bullhorn and Herefish to make the recruiting process less laborious, while still providing a personal 1:1 experience.

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5 Criteria to Consider Before Choosing the Right Investment Banker

Divestopedia

There are five key factors that should influence your decision when you're considering an investment bank for your business. Finding the right fit insures both parties get what they want out of the deal.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Using Google Editorial Calendars To Achieve Insane Results

The Marketing & Growth Hacking Publication

Consistency is ensured and success expedited when an Editorial Calendar is properly implemented; a Google Editorial Calendar to be… Continue reading on Marketing And Growth Hacking ».

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What Makes A Successful Entrepreneur Different From Others?

Backlinkfy

You have a great business idea, and you’re ready to bring it to fruition. And, you don’t just want to launch—you want your idea to be successful, and you know it has immense potential to take off. After all, many believe that entrepreneurship is the best way to move towards a brighter future; just ask the Elon Musks of the world whose startups later turned into global empires.

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Product Tip Tuesday: Beware of Too Many Super Admins

BetterCloud

This week’s product tip is one of our favorites—reducing unnecessary super admin privileges. Super admins are users who have full access to all system administrative controls in native SaaS admin consoles. It’s like “God Mode” for SaaS apps. Because super admins can access and manipulate every part of your organization’s SaaS applications, it’s important to keep the number of super admins in your environment to a minimum.

SaaS 40
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SaaStr is Hiring a Director+ of Event & Community Experience!

SaaStr

As our community continues to scale, we’re looking for a Director+ of Event & Community Experience. What does this long title mean? We’re looking for someone with 4+ years of experience in field marketing, events at scale, or similar that loves community and knows SaaStr well. You don’t have to be an expert at A/V firms or catering or event production — we have a great partner to handle that.

Scaling 39
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Product Tip Tuesday: Beware of Too Many Super Admins

BetterCloud

This week’s product tip is one of our favorites—reducing unnecessary super admin privileges. Super admins are users who have full access to all system administrative controls and features in native SaaS admin consoles. It’s like “God Mode” for SaaS apps. Because super admins can access and manipulate every part of your organization’s SaaS applications, it’s important to keep the number of super admins in your environment to a minimum.

SaaS 40
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Introducing real-time sales reps to accelerate growth

Intercom, Inc.

Customers today enter the sales cycle full of knowledge, opinions and feelings about your product and your company. In most cases, your buyers have already educated themselves. They might have even played around with freemium versions of your product. Personally speaking, this is how I purchase software. “In most cases, your buyers have already educated themselves” You want to catch me when I’m most interested – clicking around your website and investigating your offering and p

Sales 21
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Cisco, Google reenergize multi-cloud/hybrid cloud joint development work

IT World

Cisco and Google have expanded their joint cloud development activities to help customers more easily build secure multicloud and hybrid applications everywhere from on-premises data centers to public clouds. [Check out what hybrid cloud computing is and learn what you need to know about multi-cloud. Get regularly scheduled insights by signing up for Network World newsletters ].

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Why You Shouldn’t Try to Rank #1 on Google

Neil Patel

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

Trends 111
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How To Prepare Your Online Store For A Holiday Sale

FastSpring

Thinking of running a holiday sale? From the December gift-giving holidays to President’s Day, some of the most successful marketing campaigns are tied to holidays. Increasingly, this means non-traditional holidays as well. Ecommerce businesses can drive significant sales with promotions for any and all holidays, from Singles Day to Pi Day. It seems like there are more and more “Days” popping up every year.

Sales 79