Tue.Mar 26, 2019

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What Should I A/B Test? An Ecommerce Homepage Analysis

The Daily Egg

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

Data 275
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The most exciting Latin American SaaS Startups

SaaStock

As we have showcased in previous pieces, there are many reasons to be excited about the Latin American SaaS ecosystem. Not only is the region producing superstar SaaS contenders, but the interest from local and international VCs is increasing. The space as a whole has churned more IPOs in the last 6 months than the previous 20 years combined as a result.

Startup 210
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Five Reasons to Sell End-to-End Products in Early Markets

Tom Tunguz

In early and developing markets, selling complete products is often a superior go to market strategy, rather than selling an innovation in a layer in the stack. This is true for five reasons. First , for early customers to generate value from a novel technology, that technology must solve a business problem completely. End-to-end products do that. Layers in the stack don’t.

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As a customer, why do you like one particular Account Executive? What does he or she do right?

SaaStr

The best sales reps solve my problems: They listen to my actual problems and show me the best solution using their product — and other products. They learn my business fast, and show me exactly how their product solves my problems. They help me demo, pilot or try the product in whatever fashion makes me the most comfortable. They are fluent in, and honest about, the competition.

SMB 186
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Create a Global SEO Strategy

Neil Patel

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.

Strategy 111

More Trending

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Sales Persuasion: Recognizing and Beating Cognitive Biases

Sales Hacker

Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. The brain has evolved in strange ways. It has developed mental shortcuts around rational thought: like factory-settings that help us avoid change by ignoring, rejecting, or modifying what we hear. From an evolutionary standpoint, this makes sense: craving routine made life safer and easier.

Sales 87
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SaaStr Podcast #219: Atlassian President Jay Simons on How to Scale an Open Culture

SaaStr

At Atlassian, openness is core to everything the company does: employees can access most information on Confluence; “open company, no b t” is one of the company’s five values. But it can be risky. Atlassians knew the company was going public four months before it filed. Some would say that that level of openness is unnecessary, but Atlassian believes that trust and honesty are essential to maintaining the culture its worked so hard to build.

Scaling 153
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To Sell Your Business, Start With the End in Mind

Divestopedia

Charles Smith outlines why it matters to visualize the end result of the sales process before you enter into it. By knowing what your exit goals are, you can work toward achieving them with greater success.

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SaaStr Pro Spotlight: Dataserv

SaaStr

After Jeff Haller (CEO/Partner) and Kathi Haller (CFO/Partner) attended the SaaStr Annual in 2018, they knew they had to find a way to take some of their learnings back to the rest of the team. After putting together some training on their own, Jeff and Kathi found SaaStr Pro , which seemed like a much easier way to get everyone trained on the SaaS best practices.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Ultimate Guide to Writing a Highly Converting Sales Email

Nimble - Sales

333.2 billion emails will be sent and received daily by 2022. Such is the prediction of a Radicati Group agency that counted 281.1 billion emails transferred in 2018. Growth rates of this number indicate that email marketing is looking at a significant boost in positions in the nearest future. And despite skeptical attitudes of many […]. The post The Ultimate Guide to Writing a Highly Converting Sales Email appeared first on Nimble Blog.

Sales 79
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Shopify Lets Mailchimp Ride Off Into the Sunset?

ReSci

We've had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post Shopify Lets Mailchimp Ride Off Into the Sunset? appeared first on ReSci.

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Understanding Customer Success: Growth Driven by the Customer-Centered Economy

Totango

In the old days, growing your business was easy. Tell people about your business, get them in the store, sell them things, then look for more customers. But that was before the internet made it possible to deliver highly customized items. Now, drones can deliver items purchased on Amazon to your door. You can order dresses from eShakti, customized down to the neckline, sleeve and length, all with a few taps on a screen.

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Value Delivery Patterns Shape Your Pricing Choices

OpenView Labs

In recent work, we have found that when you deliver value is as important as how you deliver value. The when becomes a critical input into designing your pricing model. Working with a large B2B SaaS company that has a long implementation and configuration cycle, we uncovered contradictions between their pricing and how the customer was getting value.

Pricing 62
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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Who Are Your Customers? How to Define Your Target Market

Adhere Creative

Digital marketing for home services has changed tremendously in the last decade. Companies must compete online with specific targeting tactics to become the go-to service in their community. In a perfect world, your target customers would find you easily. Anyone would want your products or services because they’re so amazing. While we’re sure they are, the real world doesn’t work that way.

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Subscription60: Tuesday, March 26th

ProfitWell

Good morning good people, Abby here on National Nougat Day. We’re debating between the classics here in-office, and want to know your go-to: Snickers, Charleston Chews, Fast Break, you name it. Please help us solve the battle between the best in nougat-y treats. But first, subscription. The Rundown In resources. Candid Conversation Gimlet Media’s Alex Blumberg interviews some of the best in the business in his podcast Without Fail , featuring candid conversations with "people who have done hard

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How User-Generated Content Shows the World Who You Are

Adhere Creative

Digital marketing for home services companies is getting more complex and expensive. Organic social posts aren’t getting the traction they once had, leading companies to rely on paid strategies to reach followers. But you can turn your customers into advocates and leverage it to your advantage with user-generated content (UGC).

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Here’s Why Subscription Services Are Working

Subscription DNA

Over the past decade, subscription services have grown from a new idea into an important sector of the economy, attracting customers across the United States… Read more. The post Here’s Why Subscription Services Are Working appeared first on Subscription DNA.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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5 Tips for Invigorating Your Social Media Presence

Adhere Creative

Is social media a part of your home services marketing strategy? The way we use social media has undergone a massive transformation since its inception, and it continues to shift and change with the times. Home services companies that want to be taken seriously need to keep up.

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Keep It Simple Sally: List Building 101

The Marketing & Growth Hacking Publication

Photo by Kelly Sikkema on Unsplash I remember when I first heard the term ‘email list’. I didn’t even know what it was, let alone how to build one. The idea of building a list was so scary, I chucked it in the bottom of a suitcase and threw it in the attic for a good 6-months. Thankfully, as I began to understand the concept, I dragged it down, wiped the dust off my face, and got to work.

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Word of Mouth: How Online Reviews Can Boost Your Business

Adhere Creative

Reviews have always played an integral role in a company’s success. As society evolves, we uncover new ways to spread the word about things we love and things we don’t. Today, reading online reviews before choosing a company is almost second nature for many people. In fact, 92% of consumers look online to read reviews before considering a company. With that in mind, online reputation management is an integral component in digital marketing for home services.

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Product Tip Tuesday: Why Using the Default Password Settings in BetterCloud Is a Must During Onboarding

BetterCloud

Onboarding is one of the main use cases for BetterCloud customers. A potentially overlooked—but critical—part of the onboarding process is setting a temporary password for the user and requiring them to change it after their first login. This simple step is a foundational element of effective identity and access management for a simple reason: It ensures the identity is reliable.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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Totango Launches Customer Advisory Board to Drive Industry-Wide Innovation for Customer Success

Totango

Leaders in Customer Centered Economy to Convene at First Meeting During Upcoming Customer Success Summit – 2019 Global Executive Forum. SAN MATEO, Calif. – March 26, 2019 – Totango , Inc., the leader in customer success for the enterprise , today announced the Totango Customer Advisory Board (CAB) that serves to provide strategic advice as the company develops technology and services to enable enterprises to achieve their customer-focused goals.

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Why your customers’ second invoice is so important

Intercom, Inc.

In the SaaS industry, we have all come to realize that retention is just as important as acquisition. There is no point exerting lots of energy attracting new customers if you struggle to keep your existing customers happy and subscribing to your service. Indeed, we have gone so far as to say that “ customer retention is the new conversion ,” and the data backs that claim up.

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6 WordPress Plugins Your Software Company Needs

FastSpring

Do you have a WordPress website? Then this post is for you! Scroll this list to see the six WordPress plugins your software company needs to optimize design, attract prospects, view traffic, manage lists, provide security and master SEO. Need a plugin solution for ecommerce too? We’ve got you covered. Elementor Page Builder. Don’t get frustrated (with the design of your website), get a better plugin!