As You Scale, Most Of Your New Revenue May Well Come from Existing Customers
SaaStr
APRIL 9, 2021
Q: Can the majority of a SaaS company’s revenues come from existing customers? Yes, especially once you are at scale. In fact, as you get bigger, it gets pretty common with bigger deals and in the enterprise. Let’s take some examples: #1. 73% of Salesforce’s new bookings come from its existing customers. A bit more here. #2. UiPath is at $600m ARR now growing 65% a year … and 75% of its new revenue / bookings are from existing customers.
Let's personalize your content