Tue.Jan 28, 2020

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What is Customer Retention Management and Why Does it Matter?

Totango

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises. Repeat customers provide greater value at a lower cost than those who buy something once and leave. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Jason Lemkin moderates a panel of some greatest-of-all-time SaaStr speakers taking questions from the audience and over Twitter. The panel discussed navigating a future recession, building great office culture, app exhaustion and more. Want to see more content like this? Join us at SaaStr Annual 2020. Jason Lemkin | CEO and Founder @ SaaStr, Inc. Maria Pergolino | Former CMO @ Anaplan.

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How GetAccept uses all of Intercom to grow its revenue by 450%

Intercom, Inc.

Gone are the days of sales deals being closed with a handshake in a face-to-face meeting. Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. . This rapid shift to the world of online sales has created an engagement gap between sales reps and buyers for many companies, resulting in an estimated 60 percent of all contracts being lost to indecision or simply going una

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How to Check if Google Manually Reviewed Your Site

Neil Patel

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Unbounce

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough?

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More Trending

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Employee Spotlight: Luanne Albright, Support Team Lead and A Decade With FastSpring

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! What is your current role at FastSpring? I am the Support Team Lead at FastSpring. My job has to do with problem-solving for our sellers and their consumers.

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What is Customer Retention Management and Why Does it Matter?

Totango

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises. Repeat customers provide greater value at a lower cost than those who buy something once and leave. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience.

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Seattle tries out mobile voting

IT World

About 1.2 million Seattle area voters will be able to use their smartphone, laptop or a computer at their local library to vote in a current election this year. This will be the first-time online voting is available to all eligible registered voters of a district, according to a foundation behind the initiative. The King Conservation District in Washington State is the third region in the U.S. to partner with the non-profit Tusk Philanthropies on a national effort to expand mobile voting, and Wa

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PODCAST 94: Expert Management of a Remote Sales Team w/ Ellie Tamari

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ellie Tamari , the VP of North American Sales at Namogoo. Today we are incredibly excited to have a recent friend, member of the Boston chapter of the Revenue Collective, and female sales leader that came to the role somewhat later in life — Ellie Tamari. Namogoo is a company that helps make sure that customers of e-commerce companies and retailers don’t get hijacked by malware during checkout., Over the past 20 years, Ellie has helped c

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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If You Don’t Ask, The Answer is Always No

ChurnZero

If You Don’t Ask, the Answer is Always No. Author: Emily Nesterick. Too often you plateau before you ever peak due to the fear of hearing ‘no.’. This fear cripples your personal and professional potential. It holds you back from achieving your goals. It harbors you in the safe space of passive inaction. . And worst of all, it gives you an excuse for complacency.

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The curious connection between washing dishes, AppSec & growing enterprise sales for your SaaS

Audacix

It’s a combination of habit, hygiene and ultimately, common sense. When you finish eating dinner at home, do you place those plates and cutlery back in the drawer or do you wash them? To re-frame this for you, your plates are on a regular hygiene schedule where eating from them is the trigger for them to be cleaned. Let me ask you: what triggers the security hygiene schedule to be undertaken for the SaaS application that your team builds?

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Product Tip Tuesday: Level Up Your Onboarding Workflow with These New Salesforce Actions

BetterCloud

Last week, BetterCloud released 19 new Salesforce actions to help you automate the tasks that Salesforce administrators are concerned about. For a full list of actions, see our release note. One of the actions that our customers are most excited about is the “Create User” action. With this addition, you’ll be able to implement an effective onboarding workflow to streamline user management in Salesforce.

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How Revenue-Based Financing and Venture Capital Funding Work Together

OPEXEngine

As Chief Credit Officer at Lighter Capital, I work behind the scenes grappling with the data that informs all of our decision-making regarding financing deals, from revenue-based financing (RBF) to term loans and lines of credit. Similar to a venture capitalist (VC), I try to understand where startups are in their life cycles — and where they can expect to go.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Developer Paradigms, Product Game Design, Encryption Backdoors, and Regulating AI

Andreessen Horowitz

This post first appeared in the a16z enterprise newsletter. Subscribe to stay on top of the latest tech and trends. IN THIS ISSUE. David Ulevitch on how developer paradigms can improve software across org functions. Superhuman Founder Rahul Vohra. … The post Developer Paradigms, Product Game Design, Encryption Backdoors, and Regulating AI appeared first on Andreessen Horowitz.

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Cisco helps IT and DevOps troubleshoot hybrid cloud apps

IT World

Cisco has taken the wraps off of new tools it says will boost on-premises or cloud application performance by helping IT and devops work together to automate and more quickly resolve software problems. The new tools include a package from Cisco AppDynamics that lets customers track the key components users interact with as they use enterprise applications.

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Proof's Dave Rogenmoser on the the relationship between RevOps and Hops

ProfitWell

Welcome to the first episode of RevOps and Hops, a show that breaks down everything about Revenue Operations while enjoying some of the best hops around. Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. In this episode we discuss the relationship between RevOps and marketing with Dave Rogenmoser, CEO of Proof , and how it’s not just about marketing or sales anymore—it’s about helping.

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Cloud Prem Architecture - The New Way of Serving the Enterprise with a Hub and Spoke Data Model

Tom Tunguz

When we announced our investment in and partnership with Mattermost about a year ago , I wrote about a new architecture for SaaS. I’m starting to see that archiecture more and more, but with a twist. The idea behind the new architecture is split a SaaS app into code and the data. The SaaS company writes, updates, and maintains the code. And the customer manages the data.

Cloud 193
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Talent is overrated

ProfitWell

Today, the books that’ll help you live better. Plus, Currencycloud nabs $80 million. And the things we can learn from Kobe Bryant’s insane work ethic. Your top subscription news. The 2020 goals that matter. "Especially in difficult times, I think the goal should be to think more clearly, to be provoked less, to be kinder, to see the bigger picture, and to improve at the things that matter to us.".

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Types of Video Content Proven to Attract Potential Buyers

Teamgate

Video marketing is on the rise. Reportedly: 87% of marketers use video content for promotional purposes. 54% of consumers want to see more video content from brands that they follow. Marketers get 66% more leads per year from sharing marketing videos. There are no signs of video marketing slowing down even a little bit in the next two-three years. Stats show that by 2022, online videos will make up more than 82% of all consumer internet traffic , which is 15 times higher than in 2017. .

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Jeremey Donovan on data-driven prospecting

ProfitWell

Jeremey Donovan, SVP of Sales Strategy and Operations at SalesLoft, knows a thing or two about building pipeline. SalesLoft is a leading sales engagement platform that transforms the way sellers engage with their customers by delivering a better customer experience. Jeremey graced the Recur 2019 stage to talk about data-driven prospecting. In SaaS and B2B, where product and software take the spotlight, the recurring theme of Jeremey’s talk was personalization in your outreach because in truth, s

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