Tue.Jan 21, 2020

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4 Myths Selling SaaS Into Enterprise

SaaStr

By Avanish Sahai, Google Cloud VP of ISV & Application Partners. At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business. I am a former CXO and current investor and board member in the B2B software space. For several years, I was also the leader of the Salesforce AppExchange, the first “born in the cloud” ISV and technology partner ecosystem, and saw many companies in their journey from inception to exit.

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SaaS Founder’s Guide To Conversational Marketing

Incredo

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far.

Marketing 313
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The Big Bold Secret to SaaS Growth in 2020!

TriTuns

*This is an updated version of the article , “The Big Bold Future Of SaaS Growth Is Customer Success” that I originally published on Software Executive Magazine in May 2019. The Fundamental Shift You Need To Make. Do you want to boldly grow your SaaS company in 2020 – and beyond? If so, it is time to move beyond the features and functions of your software, beyond the freemium price models, beyond the quick installations and beyond offering unlimited integrations and partnerships.

SaaS 71
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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. People downloaded a record 204 billion of them from the Google and Apple app stores in 2019.

Mobile 291
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Every Company Will Be a Fintech Company

Andreessen Horowitz

This is an abbreviated version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. In the not-too-distant future, I believe nearly every company will derive a significant … The post Every Company Will Be a Fintech Company appeared first on Andreessen Horowitz.

Trends 145

More Trending

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Understanding the Customer Success Team Structure

Totango

The success of an enterprise depends more than ever on the Customer Success (CS) team. A CS team’s primary purpose is to build, maintain, and optimize lasting customer relationships by helping them fulfill and even exceed their own business goals. The stronger that connection is, the more likely your customers will be to not only remain customers, but also recommend your company to others.

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The Big Bold Secret to SaaS Growth in 2020!

TriTuns

*This is an updated version of the article , “The Big Bold Future Of SaaS Growth Is Customer Success” that I originally published on Software Executive Magazine in May 2019. The Fundamental Shift You Need To Make. Do you want to boldly grow your SaaS company in 2020 – and beyond? If so, it is time to move beyond the features and functions of your software, beyond the freemium price models, beyond the quick installations and beyond offering unlimited integrations and partnerships.

SaaS 71
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Top 5 Things To Look For In Your Payment Facilitation as a Service Provider Search

Agile Payments

Top 5 Things to look for in your Payment Facilitation as a Service Provider Search.

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Infographic: The Evolution of Revenue Management

Chargify

Revenue management. It’s a term you might be familiar with – but not necessarily in the realm of SaaS. . If you do any research on the term, you’ll find that its roots lie in the airline and hospitality industries. Historically, revenue management has described the entire system of setting prices and adjusting them based on supply and demand. For example, adjusting prices to fill up inventory (i.e., seats and rooms) that would be wasted if they went unused.

Revenue 70
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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An Antifragile Revenue Operations Workflow: The Promised Land for SaaS

Chargebee

Revenue Operations workflow for SaaS is prone to randomness. Learn how to combat this randomness with antifragile systems to maximize revenue potential.

Revenue 71
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What does a successful Credit Card Payment Integration look like?

Agile Payments

What does a successful Credit Card Payment Integration look like?

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3 Ways Your Cold Email Campaigns Need to Change in 2020

OpenView Labs

No matter the kind of software, product or service you’re selling, it’s easy to forget in today’s world of automation and artificial intelligence-powered tools, that at the end of the day—you’re still selling to real people, not robots or anonymous corporate entities. Like it or not, those people you’re hoping to sell to have their own thoughts, feelings, motivations and reasons for making a purchasing decision about your offering that often extends beyond the simpl

Scale 60
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Do This, Not That: Prescriptive Analytics in Sales and Marketing

OPEXEngine

How analytics can guide companies from insight to action. Beyond generating insights, leading sales and marketing groups deploy analytics to prescribe specific actions that raise the odds of closing or expanding deals. Prescriptive analytics frequently takes three forms: guided marketing, guided selling and guided pricing. These forms of guidance all hinge on the organization having a solid analytical foundation and the right processes and technology applications to use analytics.

Scale 56
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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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How often should you really follow up with a prospect [data backed]

CloseSaaS

Everybody’s been there. We’ve all gotten that classic experience with a sales professional. And that person won’t stop blowing up your inbox.

Data 52
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You can always come home

ProfitWell

Today, we're becoming friends with our exes. We’re also flying into new finance-tracking with Copilot subscription finance tracker. And finally, Comcast is doing something right. Your top subscription news. Leaving doesn't have to mean you're gone. ProfitWell pricing pro John Mangini sent me a nice reminder from LinkedIn—with a theme he said he’s seen recurring on the social platform.

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2020 Sales Tax Changes

Zuora

Avalara’s tax experts look ahead to tax changes in 2020 -- from laws impacting marketplace sellers and facilitators to cross-border ecommerce sales, and beyond. The post 2020 Sales Tax Changes appeared first on Zuora.

Sales 40
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6 Effective Tactics to Maximize Revenue and Efficiency in your Billing Process

Chargebee

Companies lose ~30% of revenue to operational inefficiencies. Learn how to simplify your billing process and maximize revenue with these 6 simple tactics.

Revenue 40
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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Want to see more content like this? Join us at SaaStr Annual 2020. Justin Welsh | SVP Sales @ PatientPop. FULL TRANSCRIPT BELOW.

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Is SEO Dead? (A Data-Driven Answer)

Neil Patel

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.

Data 145
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PODCAST 93: The Journey from 2x Founder to VC with Angus Davis

Sales Hacker

This week on the Sales Hacker podcast, we speak with Angus Davis , VC and Partner at Foundation Capital. Angus is an amazing person — who never went to college. After graduating from high school, he moved out to Mountain View to work at Netscape, the first massive modern internet success story, with Marc Andreessen. He founded Tellme Networks, sold it to Microsoft, founded Upserve, and sold it to Vista Equity Partners.

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OpenView Leads $15M Series B in Intezer to Help Defend and Respond Against Modern Cyber Threats

OpenView Labs

We are excited to welcome Intezer to the OpenView family as we lead their $15M Series B. Intezer has developed an unparalleled technology revealing the genetic origins of all software code. Based on this technology called “Genetic Malware Analysis,” Intezer provides next-generation solutions for cloud security and malware analysis. Enterprises and SMBs are under attack.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.