Practical Advice on SaaS marketing

OCTOBER 1, 2018

I get it. You’ve finally built a working product and now you’re ready to get it out into the market. You want to crank out a press release, put up a website, offer a free trial, execute an email campaign, buy adwords, or do whatever else you can think of or afford. Don’t do it. Or at least don’t do it yet. If you rush headlong into programs and deliverables, you’ll end up spending a lot of time and maybe a lot of money… but not necessarily winning a lot of paying customers.

Marketing 133

Marketing SaaS B2B Communication 133

Sales Hacker

OCTOBER 1, 2018

I’m a big believer in sales contests. During my 10 years in sales leadership, I’ve had a lot of time to experiment with designing sales contests—some of which have worked, some of which have not. In this post, I’ll share my biggest takeaways on designing sales contests that work. But first, let’s tackle a bigger question – what are you actually trying to achieve when you run a sales contest ?

Sales 65

Sales Leadership Innovation Engagement 65

Adhere Creative

OCTOBER 1, 2018

P rofessionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you c ould specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation , distribution, strategy, PPC, and so much more.

Social Media 49

Social Media Marketing Advertising Engagement 49

Sage Intacct

OCTOBER 1, 2018

In the 14th century, a cathedral builder was hustling down the dirt road in medieval France and passed three people stacking bricks.

Business Model 40

Business Model Finance Business SaaS 40

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Payments

Intercom, Inc.

OCTOBER 1, 2018

Data is key to driving revenue and engagement at scale. In the past month, we have released a series of sophisticated features that help you experiment, measure impact and give your leads and customers a targeted, on-brand experience. For sales and marketing teams, it’s important to understand how your tools are impacting your funnel, which messages are driving action and how well each team and teammate is performing.

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Data Scale Branding Benchmarks 99