Tue.Apr 14, 2020

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Best Email Marketing Services

The Daily Egg

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. If you understand how to leverage emails, your campaigns will build customer relationships and drive engagements better than any other distribution channel. But before you can start thinking about subject […].

Marketing 362
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Surveying Sales Leaders - How Coronavirus is Impacting Quotas, Bookings, and Budgets

Tom Tunguz

Sam Jacobs created the Revenue Collective , a group of more than 1700 sales professionals at some of the fastest-growing companies. With chapters across the US, Revenue Collective has broad reach within the sales community. I’ve known Sam a long time and he’s done remarkable work with this community. Recently, Revenue Collective surveyed its members about the impact of coronavirus on businesses.

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Best VPS Hosting Services

The Daily Egg

VPS stands for “virtual private server.” VPS hosting is a step up from shared hosting, which is typically used by new websites or smaller websites that need an entry-level plan. But as your site grows, your hosting needs will change. Switching to a VPS web hosting provider can accommodate larger websites with higher volumes of […]. The post Best VPS Hosting Services appeared first on The Daily Egg.

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New Incredible Sessions added to FREE SaaStr Summit on April 22: CEOs + CIOs Twilio, Zuora, Zendesk, and Much More

SaaStr

Ok we are almost at our cap of 10,000+ attendees for the FREE SaaStrSummit on Bridging the Gap on April 22. Many of the sessions already have 5,000+ registrants or more already. Some of the newer additions you may not have seen: What It’s Really Like Selling to the Enterprise Now — With CEO of Zuora + CIOs of Zendesk and Nutanix. This should be an incredible deep-dive on the opportunities and challenges to selling into the enterprise right now.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Unpacking the “Why” Behind Who You Should Hire Next with Amy Volas

Predictable Revenue

Amy discusses the context of why you should hire someone, how easy it is finding a potential hire’s digital footprint, and asking the right questions; why, how and what am I hiring for. The post Unpacking the “Why” Behind Who You Should Hire Next with Amy Volas appeared first on Predictable Revenue.

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The true cost of an SDR team

Predictable Revenue

Getting started with outbound sales is an exciting time for a company, but over the past 10 years, we’ve noticed that companies beginning their outbound journey tend to all stumble in the same key areas: they don’t validate their target market, they try to manage outbound off the side of their desks, and they don’t budget for success. The post The true cost of an SDR team appeared first on Predictable Revenue.

Revenue 214
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Leading your support team through a crisis

Intercom, Inc.

“A team takes its tone from its leader,” says our Global Director of Customer Support Kaitlin Pettersen. When an unprecedented crisis like COVID-19 hits how do you provide your team with the guidance they need? Your support team is likely experiencing an array of unprecedented stressors right now, like tackling high conversation volumes, resolving stressed-out customers’ issues, and abruptly transitioning to working remotely.

Scale 223
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The New Face-to-Face: Lead Generation Without Events

Sales Hacker

Events are out the window — for now. Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. We’ve all seen talk of the “new normal” floating around rapid-fire tweets, deep-dive B2B podcasts, and earnest LinkedIn posts. If you know what this new normal is already, by all means, send me a connection request and fill me in.

Scale 123
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Why ALL Health Care Organizations Need SMS Payments

Agile Payments

Nobody looks forward to a hospital visit, but collecting payments via SMS can make a patient’s hospital experience better. Paying by text means avoiding the crowded billing office, and patients leaving the hospital, doctor’s office, etc. as soon as possible (instead of waiting to make a payment).

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Make Your Remote Employees Feel Included

Nimble - Sales

Hiring remote employees is fast becoming the in-thing for many employers. Statistics have it that over 4.3 million Americans work from home. Additionally, over 40% of U.S. companies offer remote work as an option for their employees. Though remote working is fast becoming the mainstay, it comes with its pros and cons for both the […]. The post How to Make Your Remote Employees Feel Included appeared first on Nimble Blog.

Business 120
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Customer Feedback: The Importance of Both Positive and Negative Reviews

ChurnZero

This is a guest blog post by Alexa Drake from G2. No matter if you’re an associate or a CEO, you know how important the relationship you have with your customer is. . All business models rely on one thing: the people who like your product or service, buy it, and keep your company afloat. The rapport you keep with your customers is mission-critical to the success of your business.

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Kicking off Totango’s Spring Product Release – Belize

Totango

Hi, Two more weeks have gone by, and we are all still at home focusing on keeping our daily routines. Most importantly staying safe. Today we are launching our new release Belize. As you can see we are still looking for the most desirable vacation destinations and Belize definitely qualifies as such – beautiful and relatively safe from COVID-19. .

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Will a Freemium Pricing Model Destroy Your SaaS Company?

Cobloom

With big-name SaaS companies like Slack and Evernote using the freemium pricing model to achieve rapid growth and attract an ever-expanding user base, it’s easy to think that freemium is the secret to success in the ultra-competitive SaaS space. But is it really as great as it seems, or will committing to a freemium model stifle your company’s growth, and eventually kill your SaaS product completely?

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Demand Shock: Some companies are set up to manage disruption much better than others

Zuora

This article was originally posted by Interbrand with contributions from Zuora CEO Tien Tzuo and C Space Americas President Jessica […]. The post Demand Shock: Some companies are set up to manage disruption much better than others appeared first on Zuora.

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Weekly Walk with Anne DelSanto, Former GM at Salesforce

OpenView Labs

The Weekly Walks haven’t been the same without my sunglasses, so this week I took my (virtual) #WeeklyWalk outdoors to catch up with Anne DelSanto, former EVP and GM at Salesforce and current board member at Juniper Networks and Traction on Demand. We talk about why your customer is so important regardless of company size and type, the first steps to take on the independent board journey, and what her career would be in another life.

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What it takes to become their favorite

ProfitWell

Today, we see Jay Acunzo launch the Experience Spectrum —on what we get wrong with launching shows (and how to get it right). Plus, we are mastering Twitter in trying times. Listen wherever you get podcasts: Top B2B SaaS news. We found your crash course in content. Before launching your brand’s podcast, marketing master Jay Acunzo urges you to ask yourself: Can it be anyone’s favorite show?

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What are you going to do when your revenue workflow breaks?

Chargebee

Revenue 71
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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Bridging Buyer-Seller Gaps like It’s 2020

SaaStr

By PandaDoc Marketing Specialist Travis Tyler. Even before a global health crisis slammed into the world economy this year, global sales leaders were already pretty shakey about the current state of deals. We know this because hundreds of them told us so in a joint study PandaDoc did with G2 in January of 2020. The results culminated in a comprehensive research report titled: 2020 The State of Deals Report.

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Reading list: Advice for customer retention

Intercom, Inc.

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies. “Retaining customers will be more important for surv

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Top 10 Customer Success Podcasts

SmartKarrot

The biggest challenge for a subscription-based business is around customer retention. Their aim is to increase the overall lifetime value of the customers by improving their customer experience. Also, helping customers achieve their desired outcomes is among the main objectives that can be addressed by learning from the pros, the experts, the experienced individuals from the real world.

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The 20 Best B2B Landing Page Examples of 2020

Unbounce

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Do Headings Really Impact Rankings?

Neil Patel

They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?

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April 14 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager – Prisma Access / SaaS Location: Munich, Bavaria, Germany. Organization: Palo Alto Networks As a Customer Success Manager, you are a critical part of their customers’ adoption of security integrations. You act as their day-to-day contact, establishing relationships with them to ensure best practices for their secure environments.

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The New Rules of Indie Hacking Through A Recession

Outseta

By Geoff Roberts 16 min read Channing Allen wrote earlier this month how the economic downturn that we’re facing might end up producing more Indie Hackers —a sentiment that I wholeheartedly agree with. I think there’s ultimately two scenarios that will fuel this fire: You got laid off and suddenly find yourself with the time you never had before to bring your own business or side project to life.

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PODCAST 105: Working From Home & 2 Factors to Organization Alignment with Jessica Wilkeyson

Sales Hacker

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She helps growth-oriented B2B, SaaS companies design, implement, and optimize their data strategies, business processes and existing tool stacks to support their customers.

Scale 70
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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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6 B2B Customer Segmentation Best Practices

Totango

The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech advances make it easier than ever to provide personalized care in a targeted, scalable manner.

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How To Perform a GDPR "Right To Be Forgotten" Request

Hull

We've all seen the rate at which companies have collected and utilized customer data skyrocket in the past decade, yet legal measures to protect consumer data and privacy have only recently become a focal point. Introduced in 2016, the General Data Protection Regulation in the EU is one of the most comprehensive and widely enacted pieces of legislature that addresses the management, transfer, and use of personal data with the aim to give consumers more control over their own information.

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5 of the Most Revealing SaaS Customer Success Metrics

OPEXEngine

Whether you’re trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics. Today, I’m taking a look at 5 of the most revealing SaaS customer success metrics – from the ever-present customer churn rate, through to your SaaS product’s viral coefficient. 1) CUSTOMER CHURN RATE.