Customer engagement guide: the what, why and how of effective messages
Intercom, Inc.
SEPTEMBER 26, 2018
In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Those days are over.
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