Wed.Sep 26, 2018

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Those days are over.

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A Remarkably Large Portion of Businesses Are Still Reluctant to Embrace Cloud Computing

Entrepreneur - SaaS

Even the smallest businesses can benefit from readily available technology, so why won't they use it?

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3 Different Customer Success Manager Job Descriptions for SaaS Companies

Upscope

Customer success manager (CSM) job descriptions vary greatly across companies, depending on size and philosophy. Some are account managers re-labelled as customer success managers, others go all in with the philosophy and many partly implement it. Below are several job descriptions which cover this range. Great read : User Onboarding Proven to Work and Reduce Churn ?

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Jake Knapp on making time for your most important work

Intercom, Inc.

When his first son was born 15 years ago, Jake Knapp came to a sad realization. He was stuck at work, wasting time, and missing precious moments of his new child’s life. On fire, he embarked on a quest to become as productive as possible. He experimented with different kinds of to-do lists. He taught classes on managing email. He even invented the design sprint at Google, helping teams discover how to be purposeful and effective.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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SaaS Metrics Refresher #4: Expansion

Chart Mogul

Welcome back to SaaS Metrics Refresher. After all of that negativity last week with churn, this week we're looking at a far more positive aspect of subscription businesses: expansion! “Expansion MRR shows if the company can deliver more and more value to customers and monetize that value. Being able to generate expansion MRR is extremely valuable, especially longer term.

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