Tom Tunguz

JANUARY 9, 2019

In their book, It Doesn’t Have to Be Crazy at Work , Jason Fried and David Heinemeier Hansson, the founders of 37Signals share how they’ve built and run their very successful company Basecamp. There’s a novel idea in the book: your company is a product used by its employees. [W]hen you think of the company as a product, you ask different questions: Do people who work here know how to use the company?

Communication 190

Communication Management Business 190

Cobloom

JANUARY 9, 2019

Which offer will be most likely to motivate your potential customers to engage with you: a free trial or a demo? It’s generally accepted that for your software as a service product a free trial is always preferable to a demonstration. It provides the prospect with the freedom to use the tool in their own time, at their own pace, and experience real value first-hand before making their purchase decision.

Engagement 73

Engagement Software 73

Divestopedia

JANUARY 9, 2019

Great businesses can come from unusual places. Being able to capitalize on them and grow them is what will set you apart from other entrepeneurs if you're looking to make a decent profit. Learn how here.

Interviewing 57

Interviewing Business 57

Point Nine Land

JANUARY 9, 2019

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. For example, if you approach content marketing with performance in mind, you’ll focus heavily on tracking keyword rankings, traffic growth, conversion funnels (what content converts, how, where) and create content accordingly. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generat

Branding 50

Branding Marketing Social Media SaaS 50

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Audacix

JANUARY 9, 2019

The inconvenient truth about developing a mobile app today is that hackers will find and exploit vulnerabilities in your app to steal data, demand ransoms, ruin your reputation and even destroy your business. The good news for you is that we know the most common vulnerabilities that hackers will target to compromise your mobile app. Because we know their methods of attack, your developers can code best-practice security mechanisms into your app to reduce the likelihood of a successful breach.

Mobile 45

Mobile Transportation Underperforming Technical Team Cybersecurity 45

Outseta

JANUARY 9, 2019

By Geoff Roberts 10 min read Today marks the two year anniversary of when we published our launch announcement , telling the world of our plans to build Outseta. While we’ve consistently published monthly updates to keep our customers and audience abreast of our progress, the two year milestone is a good opportunity for us to share more broadly some of the decisions we’ve made and what we’ve accomplished.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

IT World

JANUARY 9, 2019

Docker containers have reshaped the way people think about developing, deploying, and maintaining software. Drawing on the native isolation capabilities of modern operating systems, containers support VM-like separation of concerns, but with far less overhead and far greater flexibility of deployment than hypervisor-based virtual machines. Containers are so lightweight and flexible, they have given rise to new application architectures.

K8S orchestration (Kubernetes) 40

K8S orchestration (Kubernetes) Scaling Software Development 40

SaaStock

JANUARY 9, 2019

On the day before the official program of SaaStock18 began, we hosted 8 bootcamps around Dublin as part of SaaS.City, our 1-day accelerator. One of the most popular bootcamps on the day covered the art of being a great SaaS CEO. The room was filled with 50 CEOs from across Europe — plus some from the US, India, and Saudi Arabia. The challenges they had were everything from hiring, translating company vision to the team, and retaining great people, all the way to making better decisions as compan

Sales Recruiting 119

Sales Recruiting Sales Hiring Strategy SaaS 119

Intercom, Inc.

JANUARY 9, 2019

Live chat is the ultimate way for modern marketers to personalize their message and engage new users, and we’re publishing The Modern Guide to Live Chat for Marketing to help them do just that. “Marketing” is an ambiguous term in this day and age. For some, it’s about mass emailing press releases. To others, it’s about writing blog posts or running events.

Marketing 120

Marketing Engagement Enterprise Software 120

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Sales Hacker

JANUARY 9, 2019

My whale hunting story (no Orcas were harmed in the telling of this tale). Call me Ishmael. For over a decade, I’ve been doing business as a Whale Hunter. As an enterprise account consultant, I’ve consulted with hundreds of small and midsize companies (most in the range of $10m to $150 annual revenue) and trained thousands in how to grow fast by selling big deals into the enterprise market.

Outsourcing Services 75

Outsourcing Services Outsourced Development Payment Services Underperforming Technical Team 75