Sun.Mar 31, 2019

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5 Interesting Learnings From RingCentral. As It Approaches $1b in ARR.

SaaStr

While companies that are about to go public get a lot of metrics analysis, we can perhaps learn even more interesting things from the quarterly reports and check-ins from various public SaaS companies after they’ve IPO’d. We’ll check in with a bunch. First up is RingCentral, which IPO’d relatively early and quietly in 2013.

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Exits Are Inevitable; Failure Is Not

Divestopedia

Don't let yourself get so caught up in your business that you forget the critical step of exit planning. You've developed a successful business, so don't let your inevitable exit be a failure. Start planning now.

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The Week In Cloud: March 31, 2019

SaaStr

5 Interesting Learnings From RingCentral. As It Approaches $1b in ARR. RingCentral is coming up on $1b in ARR (on track for 2020), still growing 34%. This is pretty darn impressive, and probably more importantly, shows the continued jaw-dropping growth of Cloud. Getting to $50 million: How to avoid the SaaS Valley of Death. Just four percent of SaaS companies reach $1 million in revenue, and only.04 percent make it to $10 million.

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Top 5 Influencer Marketing Tools To Find Instagram Influencers

The Marketing & Growth Hacking Publication

Hands up if you’ve ever seen a person on Instagram talking about a product or service. Then shortly after viewing their post you were compelled to take a look at the mentioned product. This type of person is known as an Influencer, a person who uses their influence to arouse people interest in products. [link] “Ok You can put your hands down now.” Influence through communication has always been used for its captivating effects on the masses.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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We are a SaaS company. A larger partner of ours who sells a complimentary product wants to have their sales reps sell our product alongside theirs. They want 25-50% of the first year’s revenue. Should we do it?

SaaStr

Yes, probably. The simplest way to think of payments to partners is as a marketing cost. The reality is, it’s tough to acquire a good customer for < 20%-25% of your first year ACV anyway. So anything in this range is a good deal viewed as a marketing program. What is much harder is when partners want an annuity, a piece of later years. If possible, avoid that.

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