How to Check the ROI of Your ABM Strategy
Sales Hacker
JULY 15, 2021
Imagine this: you have a thoroughly vetted list of prospects. The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). Brands using the strategy see a massive 171% hike in average annual contract value.
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