Sun.Jan 26, 2020

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Should Your Free Edition … Be Even Free-er?

SaaStr

Aaron Levie and Karen Appelton, his ex-head of partnerships came to the 2018 SaaStrAnnual.com to talk partnerships and one point on “free” deeply resonated with me. Aaron said he wished his API could be 100% free for everyone , for everything. He said he lamented that the reality was that wasn’t practical for Box’s current business — but he wished it could be.

Cloud 287
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Has VC Become So Big It Must Be Disrupted?

Tom Tunguz

Nathan Heller published an article called Is Venture Capital Worth the Risk? in the New Yorker. It’s a well-researched critique of the venture industry. The key question he poses is: has the industry become so large that it needs to be disrupted? It’s a thought provoking question and a good opportunity to ask for feedback on how we can imrove.

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What are some of the most common techniques used by salespeople?

SaaStr

Q: What are some of the most common techniques used by salespeople? In SaaS, I think the most common one I see is simply lying to a buyer that doesn’t know software. I see this all the time: For example, a little while back, someone on our events team bought a piece of software that the sales rep promised him integrated with everything in our stack.

Software 198
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How to Prepare for Preliminary SaaS Due Diligence

The SaaS CFO

You’ve decided that it’s time to take on investment or sell your SaaS company. Or maybe that cold email from a private equity associate finally has you thinking about the next steps for your business. What’s next? Preliminary SaaS due diligence. Depending on your role and what side of the table you’ve been on, the […]. The post How to Prepare for Preliminary SaaS Due Diligence appeared first on The SaaS CFO.

SaaS 131
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How arrogant are VCs in 2020?

SaaStr

Q: How arrogant are VCs in 2020? I’m going to suggest VCs are less arrogant in 2020. When I started my start-up career, VCs had all the leverage. Everything was so condescending, terms were Default Terrible, and raising money just took longer. Almost every pitch, every meeting, every dinner had a weird paternal-condescending element to it. You were the kid, and dad (yes, almost all men) knew best.

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Why Every Startup Needs an Inverted Demand Generation Funnel, Part III

Kellblog

In part I of this three-part series I introduced the idea of an inverted funnel whereby marketing can derive a required demand generation budget using the sales target and historical conversion rates. In order to focus on the funnel itself, I made the simplifying assumption that the company’s new ARR target was constant each quarter. . In part II, I made things more realistic both by quarterizing the model (with increasing quarterly targets) and accounting for the phase lag between opportunity

Startup 98
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We grew our email list by 4000 subscribers using one lead magnet. Here’s how

GetUplift

What would you do to get 4000 new subscribers who want what you’ve got? Who are genuinely interested in your content. Who open your emails and forward them to friends and colleagues. At GetUplift, it all starts with the lead magnet. . To be honest, I’m not a huge fan of the term “lead magnet.” . It sounds deceptive. . Like another marketing “hack” that will “grow your email list by 423,000 subscribers”.