The 7 Ways Prospects Choose One Vendor Over Another
SaaStr
JUNE 11, 2021
There’s a basic set of criteria most buyers look for. And breaking them down also shows us where the openings are for new entrants: Most trusted brand. In the end, 80%+ of buyers are going to pick the most trusted or one of the most trusted brands in the space. This is not irrational. Most of us don’t have the time or often the skills to truly decided which vendor is best.
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