Cobloom
APRIL 15, 2019
Paid advertising is one of the most powerful tools in a SaaS company's marketing arsenal, especially when you're looking to generate right-fit leads in a relatively small window of time. But PPC is getting more and more competitive, and it's harder than ever to create cost-effective campaigns, and earn a decent ROI. To help you boost your paid advertising strategy, we've compiled some of our favourite PPC secrets.
The Daily Egg
APRIL 15, 2019
We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. It’s a perspective […] The post [CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity appeared first on The Daily Egg.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
APRIL 15, 2019
Mikkel Svane is the CEO of Zendesk. Join him as he takes you through his lessons taking Zendesk beyond a billion in ARR. . This is SaaStr’s Founder’s Favorites Series. Every Thursday we share one of SaaStr Annual’s best of the best sessions that you might have missed. After all, you should be able to be where the cloud meets from wherever you may be listening.
Intercom, Inc.
APRIL 15, 2019
One of the product design principles we have at Intercom is “What you ship is what matters.” But what do you ship? It’s a fundamental question that every product designer needs to ask themselves. Click to enlarge. There are three potential answers: “I ship design.”. “I ship a product.”. “I ship a business outcome.”. Designers who say that they ship design might often feel frustrated.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
APRIL 15, 2019
One really important driver for us at SaaStr is to help build the SaaS community and foster connections. That community can come in the form of anything from peer mentorship or tactical advice from session content, or even networking with VCs to help grow your company. At SaaStr Europa we try to keep an experience with a mix of both face to face interactions and onstage interactions to allow you to pick and choose the best ways to reach your goals.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Kraftblick
APRIL 15, 2019
Many directories receive thousands of unique users a month, and the traffic conversion rates on these sites vary from 1% to 5%. In skilled hands, directories can become a channel for the regular influx of high-quality leads for any Software service company. In our article, we will tell you how toout. find and select directories with high traffic. get into them. stand out among competitors.
Sales Hacker
APRIL 15, 2019
This week on the Sales Hacker podcast, we speak with David Katz, Senior Director of Sales and Customer Solutions at Intercom. David discusses his impressive career, beginning with a productive stint at LinkedIn, remarking on what special skills he has to maintain staying power and tenure amidst a fast-paced, ever-growing organization. He also gives us a framework for how to move upmarket, and the requirements for taking a company from the SMB space all the way to the enterprise.
CloseSaaS
APRIL 15, 2019
I’m excited to finally announce that we’ve purchased close.com and we’ve officially rebranded ourselves as Close. This change has been a long time in the making over here, and it’s the start of much more fun to come.
Agile Payments
APRIL 15, 2019
MarketPlace Payments and the Merchant of Record: What does it mean?
Advertisement
Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Chart Mogul
APRIL 15, 2019
With our new Google Play integration, all ChartMogul users can now combine subscription insights from iOS, Android, and web sources. Last year, with the advent of our iTunes Connect integration , our team took a big step towards helping mobile businesses grow using their subscription and revenue data. Users with native apps synced iTunes Connect data directly with ChartMogul and reaped the benefits.
IT World
APRIL 15, 2019
Google has introduced Google Cloud Code, a set of plug-ins for the JetBrains IntelliJ Idea IDE and the Microsoft Visual Studio Code editor that assists with the development of cloud-native applications. The first release of Cloud Code is intended to make it easier to build applications that run on the Kubernetes container orchestration platform, including Google Kubernetes Engine (GKE).
TrackStreet
APRIL 15, 2019
In early March, Amazon suddenly and without explanation cancelled orders it had placed to buy products from thousands of wholesalers across a wide range of product categories. Even more troubling for these sellers, Amazon’s order-cancellation emails informed them that the company would no longer buy products from them in the future—and that the only way for these wholesalers to do business with Amazon going forward would be to set up their own Amazon storefront, manage their own inventory and sh
ProfitWell
APRIL 15, 2019
The Weekly Rundown 4/8: Customers DIY-ing their own issues? Freshdesk says yes. Let Customers Help Themselves We’re all about that DIY life, and so are customers, which is why a customer portal that allows folks to complete their own troubleshooting is a no brainer. Freshdesk explains why: for reasons like providing multi product and multi lingual support, plus analyzing the impact of your resources.
Advertisement
Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Agile Payments
APRIL 15, 2019
The role of the Payment Gateway for MarketPlace Payments. When evaluating technical payment solutions that address the primary needs of a MarketPlace Payment solution the integration to the Payment Gateway plays a vital role in the MarketPlace success. For platforms considering launching or monetizing their MarketPlace payments play a vital role in both the success [or failure] of the platform as well as a primary revenue driver6.
ProfitWell
APRIL 15, 2019
Priority #1: taxes. Priority #2: ham. Abby here and it is Tax Day, but we’re more inclined to celebrate National Glazed Spiral Ham Day because, believe it or not, I’m part of a content team that’s freakishly obsessed over the meaty treat. And you know I’m here for it. Let's go ham and cheese on this day of subscription news and resources you won’t want to miss.
Sales Hacker
APRIL 15, 2019
The post How to Increase Sales 800% with Multi-Channel Sales & Marketing Automation appeared first on Sales Hacker.
Expert insights. Personalized for you.
53 
Let's personalize your content