Fri.Dec 06, 2019

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Product-led growth: AKA what you should be doing | ProfitWell

ProfitWell

The way in which people buy and use software is drastically changing. Consumers are more eager to try a product than to converse with a salesperson—paving the way for a product-led growth approach. Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands. Since the future is product-led, I’m going to walk through what product-led growth means, the main principles of it, and some great examples.

Scale 68
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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. The era of mobile computing arrived so quickly that we almost didn’t have time to notice how close to magic push notifications really are.

Marketing 138
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Objection Handling vs Negotiation: 10 Tips to Win the Deal

Sales Hacker

Salespeople, beware…. If you confuse objection handling and negotiating , you could be losing sales. . In this article, we’ll look at what objection handling and negotiating are (and what they aren’t). Then we’ll go in-depth to look at 5 techniques for handling objections and sales negotiation, so you always walk away with a win. Let’s get started. Handling objections vs. negotiating.

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How many employees does a SaaS company have at 100M ARR?

SaaStr

Q: How many employees does a SaaS company have at 100M ARR? It used to be about 500. Now it’s often closer to 1000, with Unicorns raising so much more private capital than before. Tomasz Tuguz did a great analysis here last year on public SaaS companies: Revenue per Employee Benchmarks of Billion Dollar Companies. “[in pubic SaaS companies, [the typical average revenue per employee is about $190k to $210k per year … Salesforce (CRM) and LinkedIn (LNKD) are much closer to the average range while

SaaS 163
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Our Journey to Redefine the FastSpring Visual Identity

FastSpring

As a growth partner, we share many of the same goals as our customers—we want to scale our business, drive more revenue, and achieve significant growth year after year. Over time, these goals require businesses of all sizes to reevaluate their brand and messaging. FastSpring is no different. Since our beginnings in 2005, our brand has evolved many times to accommodate our ever-growing capabilities and larger industry changes.

Scale 81

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We’re Hiring! Join Our Team as a Social Media/Marketing Associate

Nimble - Sales

Are you looking to start your career in marketing? Do you know of somebody that is? We’re excited to announce that Nimble is hiring! The ideal candidate is self-motivated, hard-working, eager to learn, and loves working independently while having a team spirit. Nimble’s mission is to reimage relationship management software to help busy professionals to […].

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Have Time for a Quick Chat?

Groove HQ

As CEO of Groove, there’s nothing that I think about more than the experience we’re creating for our customers. But one of the most important lessons we’ve learned over the years is that what WE think is only part of the picture… what matters most is what YOU think, and how Groove can do a […]. The post Have Time for a Quick Chat? appeared first on Groove Blog.

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What's the ROI of your mom?

ProfitWell

On today’s episode, we’re calculating the ROI of your CSM. Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. And Sprinklr acquires Nanigans. Your top subscription news. Your mom has an ROI. What’s the return on investment of your mom? What about the ROI of spending time with your family, friends, or kids? That glass of whiskey after a tough go at work?

Scale 43
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Black Friday & The Death of Retail

Zuora

The silly season of retail is upon us. Last week was the biggest Black Friday ever, and continues to be […]. The post Black Friday & The Death of Retail appeared first on Zuora.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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SaaStr Podcasts for the Week with Oracle, Salesloft, Zoom, and FireEye — December 6, 2019

SaaStr

Ep. 288: Des Cahill is the Chief Marketing Officer for Oracle CX Cloud Suite, an integrated set of marketing, sales, commerce and service solutions that power customer experience for thousands of leading global brands. Prior to Oracle, Des was the CMO @ Kerio Technologies marketing to over 60,000 SMB customers and 5,000 channel partners. Before Kerio, Des was the CMO @ Ensighten, where he helped grow the customer base from 10 to 100 and revenues from $2M to $14M.

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Subscribed Podcast: Carlos Gonzalez, COO at GoCardless

Zuora

Select excerpts from Subscribed Podcast with Carlos Gonzalez, COO at GoCardless. The post Subscribed Podcast: Carlos Gonzalez, COO at GoCardless appeared first on Zuora.