InsightSquared
JULY 17, 2019
It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. . So, maybe you need more than platitudes to keep your sales team, your executive team and your board focused on your most valuable customers.
ProfitWell
JULY 17, 2019
This week on the ProfitWell Report, we're going international to answer a question from Sancar Sahin at Typeform. Sancar is wondering: How does the Australian subscription scene stack up to the one in the United States? To answer his question, we studied the data from over five thousand companies. One beauty of the subscription and SaaS world is the way companies have been popping up and flourishing all over the world–not just in Silicon Valley.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
JULY 17, 2019
It is popular in enterprise sales, especially as a “trick” to get a customer to sign a multi-year deal. Why would a customer sign a multi-year deal (especially one with cash up-front)? Two reasons: An additional discount. I.e., another 10% off for a 3 year deal, cash up-front. This will sound great in the early years, when cash is king. Later, perhaps less so, as it’s yet another discount you didn’t have to give.
Andreessen Horowitz
JULY 17, 2019
I often hear from founders of B2B companies, especially in the early stages, about the difficulty of negotiating customer contracts. As a startup, negotiating is tough because you are not yet established or trusted in the marketplace.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
JULY 17, 2019
No. Instead, what you should try to do is renew them, especially in the enterprise. I’ve had many customers, especially big old customers, get excited, plan and buy … and then for internal reasons, deployment got pushed out. Many of them never used the product at all in Year 1. Yet, almost all (several brand names) renewed! Why? First, they’d already budgeted for it.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
JULY 17, 2019
Are you in sales and looking to get promoted into management? This was the gist of a question Scott Barker posed on LinkedIn. Now, look at his advice: To become a sales manager, you essentially need to become an extension of your HR team — something every employee can do to make a positive impact on the organization. This got me thinking about the habits and traits of my peers that have moved from IC ( individual contributor ) to sales management roles recently.
FastSpring
JULY 17, 2019
We’ve all heard the term “paid search.” But how many of us totally understand what it means? We all probably know that it’s a marketing strategy that helps drive more leads and customers to our business. But how does it actually work? The simple answer is: it’s complicated. There are a lot of moving parts within a paid-search strategy, so we can’t get into the minutiae in this post.
Chargebee
JULY 17, 2019
Spring, 2018. Exactly a year ago in Europe. Countdown to GDPR begins. SaaS businesses are doing everything in their power to avoid ending up as a GDPR horror story. Spring, 2019. Europe Today. PSD2 is set to strike in a few months. A cloud of ambiguity looms over.
Andreessen Horowitz
JULY 17, 2019
Incentives matter. So understanding the incentives of venture capitalists will help you decide if raising money from a venture investor makes sense for your business.
Advertisement
Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
OpenView Labs
JULY 17, 2019
All businesses are becoming software businesses. It doesn’t matter what industry you’re in or what size company you are, software is a critical component—a foundational element. Couple that with the emerging trend of applying Agile software development principles to business development, and it’s easy to understand why CIOs who aspire to be CEOs—a career path that’s more common than you might think—are able to make that leap successfully.
SaaS Onboarding Emails
JULY 17, 2019
How to Decide Which Emails in a Series to Keep?—?Get Your SaaS On Board There’s never a shortage of choices to be made in SaaS email marketing. Which email series do we need? Is the tone of this email okay? What day should we send this? How do we know it’s working? We can’t tackle every email marketing decision today (sorry), but I do plan on making your life at least a little bit easier.
OpenView Labs
JULY 17, 2019
We’re bringing OV Partner Liz Cain back to the podcast for the third time. On this episode, she and Kyle dive into their experiences with pricing and product led growth. Learn about some of the most common pricing mistakes they see and why they were both hesitant about PLG initially, but came around in a big way. ?. Prefer to listen on iTunes?
SaaStr
JULY 17, 2019
SaaStr is in New York right before a trip to Hubspot’s Inbound event and we’ll be doing a meet-up for 150 or so in SOHO on Sept 3. We’ll put the agenda up soon, but we’ll start at 5pm, have a few informal sessions on scaling SaaS businesses at 6pm, and then talk ARR, NPS, and more until then kick us out (OK probably 7:30-8pm).
Advertisement
Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Intercom, Inc.
JULY 17, 2019
These days, many companies offer a knowledge base for their customers to use. The self-service aspect of knowledge bases makes them natural time-savers for users and businesses alike. But a knowledge base – or, as we call it here at Intercom, a help center – shouldn’t stand alone as your only support option. Nor should it be viewed as a detour on the way to talking to a human being.
Expert insights. Personalized for you.
94 
Let's personalize your content