Tue.Sep 28, 2021

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Moving upmarket as a product manager: What changes and what stays the same?

Intercom, Inc.

As Intercom grows, we’re moving into new markets and serving new customers. For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. Product management varies depending on your industry, company stage, company leadership, or teammates. But one thing is consistent across every product management role – a deep focus on the customer. .

Scale 249
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Height - The Project Management Tool for the Modern Worker

Tom Tunguz

Today, Height.app launched out of private beta, and we’re thrilled to announce Redpoint has partnered with the Height team, especially Michael & Kat, who hail from Stripe and Facebook. We were captivated by Height when we met the team several years ago. In particular, the company aspired to a vision of enabling cross-functional teams to work better together, particularly as organizations grow.

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Trint x HubSpot: how to start your own podcast

Trint

What is a podcast? Since the creation of podcasts in 2004, their popularity has continued to explode. Now with over 485 million consumers , the convenience to listeners of consuming content they are interested in at a time of their choosing while going about their daily lives means they have become a natural part of everyday behavior. Podcasts now cover every topic imaginable, but the demand remains so high that if you've ever wanted to start your own podcast, it is not too late!

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Unbounce Conversion Intelligence™? Platform: Meet Your New (AI-Powered) Marketing Team

Unbounce

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Use Social Media for Your Brand or Business

Nimble - Sales

Social media is a powerful tool. A huge number of people, myself included, have gotten jobs, met lifelong friends, and engaged with valuable clients over social media. Personally, as someone who has friends from many parts of the world, social media is the only way I can connect with certain people. That being said, it’s […]. The post How to Use Social Media for Your Brand or Business appeared first on Nimble Blog.

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Chrome, Edge kick off faster release cadence; enterprises can skip versions

IT World

Google's Chrome and Microsoft's Edge began their every-four-weeks release cadence with the launch last week of version 94 of each browser. Google released Chrome 94 on Sept. 21, while Microsoft issued Edge 94 three days later, on Sept. 24. From those dates, Chrome and Edge will upgrade every four weeks. Chrome 95 and Edge 95, for example, will debut Oct. 19 and Oct. 21, respectively.

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What is a Good NPS Score?

ChurnZero

A Net Promoter Score (NPS) ® is a value your company can use to measure customer satisfaction. It’s popular because it’s simple to calculate, easy to understand, and paints a clear picture of how your company is doing with its customers. The NPS value, however, doesn’t mean much on its own. It’s important to have NPS benchmarks in mind so you can start making effective changes based on your score.

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On app tracking, both Android and iOS have to do better

IT World

Mobile app use continues to climb in enterprises worldwide, and it won’t be long before almost all employee/contractor communications take place over mobile devices. That’s why it’s such a threat to security and compliance that mobile apps have extensive access to everything on a device — and few limitations on what those apps can share. Apple argues that it’s already doing something about this in iOS with its app tracking transparency push.

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Community Marketing: Build Community in Your Customers’ Areas of Interest

Baremetrics

The rise of hyper-targeted ads on social media has allowed even the largest companies on earth to provide a tailored message to each prospective customer. They can mimic the feel of a local mom and pop shop and forge a real connection with the people seeing their ads. In such a world, connecting deeply with customers is the only way to maximize your brand value and inspire loyalty in your customer base.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Bad boss! Get your nose out of employees' business

IT World

Do you know what I hate? I hate someone always watching me when I'm at work. I'm betting you do, too. In fact, I know of no one who likes having a boss spying on their work. So, why in the world would you think this is a good idea? (Apparently, many of you do. As The Guardian recently reported, in April 2020 Google queries for “remote monitoring” were up 212% year on year ; by April 2021, that had surged by another 243%.

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What Is Price Skimming?

Baremetrics

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a pricing strategy for when a product enters the market. The price is initially set at the highest possible number some customers will find acceptable and then lowered slowly over time to improve the volume of transactions.

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Investing in Angle

Andreessen Horowitz

Crypto assets like ETH and BTC have been challenging to use for payments, lending, and a variety of other financial applications in large part because of their price instability. Take lending as an example. Making a loan in ETH carries … The post Investing in Angle appeared first on Andreessen Horowitz.

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A Guide to Resonance Marketing

Baremetrics

The challenge of marketing is that in order to be effective, it must keep reinventing itself. Old strategies lose their punch because platforms are oversaturated, and available data sets overexploited. Marketing bombards us all day long, both online and in real life. The biggest hurdle is to get people to pay attention. To achieve that, your targeted marketing must break through the background noise with something fresh.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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PODCAST 180: Talent Retention with Whole-Person Benefits Package

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm. powered by Sounder. If you missed episode #179, check it out here : Cultural Insight on Operating a Regional Office with Paula Shannon.

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What Is Penetration Pricing?

Baremetrics

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Penetration pricing is the strategy of offering extremely low prices when entering a market to entice customers to try a product or service. It best works in very crowded markets where it is hard to attract customers away from more established brands.

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Apple, 1Password, and Cloudflare all move to protect email

IT World

Apple’s new Hide My Email feature, designed to protect users against phishing attacks and unwanted marketing spam, has swiftly become but one of a variety of options now available. The river becomes a flood. For a very long time, the daily ritual of checking email accounts has been one in which many of us must first delete the majority of messages received because our addresses have been sold all over the place.

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Are You Investing Enough In Your Owned Marketing Channels?

ReSci

As a data-driven marketer, it’s tricky navigating this era of ever-changing privacy restrictions. We’re facing the dearth of the third-party cookie, Apple continues to unveil new privacy measures, and we can expect this trend to continue over the coming years. One thing to consider? Optimizing. The post Are You Investing Enough In Your Owned Marketing Channels?

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to Coach Your Team: Your Template for More Effective Coaching 1:1s

Sales Hacker

One of the most rewarding activities as a sales leader is coaching your reps and seeing them excel. Unfortunately, most sales managers receive little training in how to effectively coach their sales reps or guide them towards success. In my case, I was promoted to SDR manager based on my success as an individual contributor, first as an SDR and later as an account executive.

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Owning Your Leadership with Jay Nathan

30 Day Leadership

In this week’s episode of The B2B Leadership Podcast , best-selling author and leadership coach Nils Vinje introduces Higher Logic's Chief Customer Officer Jay Nathan. In this episode. 1:01 — The size of Higher Logic and what being a Chief Customer Officer entails — Jay breaks down the organization from when he joined, what his role comprises, and how he landed the position. 5:46 — Sticking your nose in business you have no business in — What outcome can you expect by asking questions and gettin

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5 caveats of CRM implementation + 5 best practices to solve them

CloseSaaS

Get the most out of your CRM: learn the caveats of CRM implementation as well as best practices to put it in place. Use automation to limit mundane tasks, help your team collaborate with better visibility, train reps to have confidence in the system & customize your pipeline to match your process.

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Stop Hacking Your Way to SaaS Growth

Finix Payments

The SaaS industry has been thriving for quite some time now. It’s no surprise that new companies are constantly popping up, looking for a piece of this ever-growing market. Earlier SaaS concepts targeted broader markets and are referred to as horizontal SaaS, for their wide appeal. What we’re seeing now (and for the last 10 years or so) is the verticalization of SaaS platforms.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Owning Your Leadership with Jay Nathan

30 Day Leadership

In this week’s episode of The B2B Leadership Podcast , best-selling author and leadership coach Nils Vinje introduces Higher Logic's Chief Customer Officer Jay Nathan. In this episode. 1:01 — The size of Higher Logic and what being a Chief Customer Officer entails — Jay breaks down the organization from when he joined, what his role comprises, and how he landed the position. 5:46 — Sticking your nose in business you have no business in — What outcome can you expect by asking questions and gettin

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Understanding The Accounts Receivable Process

Chargebee

Every business – no matter what industry, from independently run small businesses to global conglomerates – knows that a profitable business cannot be successful without properly managing its finances. The constant flow of money in and out of a company is the engine that keeps the business running, but only when managed properly.

Finance 52
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Getting EBITDA and free cash flow right in credit deals

OPEXEngine

These non-standardized measures are important but because they mean different things to different people, they should be used carefully in credit raises and other contexts. When WeWork was preparing for a bond issue in 2018, underwriters were raising concerns over its leverage. The company’s response wasn’t to reduce leverage by adding equity or lowering debt but by adjusting EBITDA until it got the ratio it wanted.

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OpenView Leads $30M Series B in Paperless Parts to Modernize Manufacturing

OpenView Labs

We’re incredibly excited to welcome Jason, Scott, Jay, and the rest of the Paperless Parts team to the OpenView family as we lead their $30M Series B. We’ve been getting to know Jason and the team over the past year and we’re pumped to partner with a local Boston company. Paperless Parts makes estimating and quoting for contract manufacturers easy and secure.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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6 Highly Creative Tips That will Give Wings to Your After-Hours Customer Support

SmartKarrot

Logically speaking your office timing may end at sharp 5PM, but for your customers, they might just be getting started. Your customers might spend their 10 to 5 at their respective jobs and will get time only after your business hours to get in touch with you. That is when you must know what should or should not be said in your after-hours customer support and service.

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What Are Liabilities in SaaS?

Baremetrics

A liability is a financial or legal obligation or debt that a person or company owes to another party. Liabilities are settled through the transfer of funds, goods, or services to the party to which they’re owed. In layman’s terms, if you owe someone else money and haven’t yet paid them, that’s a liability. Unlike assets, which add value to a company, liabilities decrease value and equity.

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7 Expert-Recommended Steps To Create The Ultimate Partner Ecosystem

Valuize Consulting

A New Stream To Accelerate Your Revenue Potential. Are you maximizing your company’s revenue potential? While acquiring new customers or retaining existing ones may seem like the most obvious solution to growing revenue, a more effective solution can be found outside of your organization, in the form of a robust partner ecosystem. In fact, McKinsey & Company predicts that by 2025, nearly ?

Scale 52