Mon.Mar 25, 2019

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How to learn from churn – designing good user offboarding

Intercom, Inc.

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

Churn 183
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What are simple hacks that salespeople use to confuse customers?

SaaStr

Well I’m not sure confusing customers so that they buy works, but the one tactic that does is FUD. Fear, Uncertainty and Doubt. It’s the process of finding weakness in your competitors, and exaggerating and maybe even a few lies about them to try to knock them out of a competitive sales process. In very competitive spaces, in fact, sales reps are often given Anti-FUD datasheets and updates monthly (or even more often) as counterpoints when prospects bring FUD up.

Sales 129
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5 Digital Marketing Trends That You Can’t Afford to Ignore

Nimble - Sales

Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing. The digital landscape will witness a few […]. The post 5 Digital Marketing Trends That You Can’t Afford to Ignore appeared first on Nimble Blog.

Trends 105
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What is the best way to protect your IP when showcasing a product to a potential competitor?

SaaStr

There are without question certain cases where your IP is so confidential it simply can’t be shared. In my first start-up, we were acquired by our arch competitor, and we had truly secret technology. Secret. So how did they do their “due diligence”? Well, we agreed on a panel of the 3 lead experts / scientists in the industry. Each was able to do an entire week of on-site diligence and examine every piece of data, everything.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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3 Reasons Why You Should Consider Outsourcing Your Ecommerce – Part 1

FastSpring

It almost seems like a vicious catch-22. If software companies don’t allocate resources towards making it easier for customers to buy online, customers will get frustrated and abandon their shopping cart. But designing frictionless checkout experiences also takes up resources that could be spent on improving your product offerings—the main reason why customers are attracted to your store in the first place.

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Why Does Customer Success Fear Revenue?

OpenView Labs

Editor’s Note: This article first appeared on DesiredPath’s blog here. The topic of Customer Success owing revenue is still one of the most hotly debated topics in the industry. I have consistently found this curious. While I see the rationale behind the arguments on both sides of the fence, it is the myopic viewpoints on the proposed solutions and how fervently they are argued that I find irrational.

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How selling nothing is the most effective sales networking hack

CloseSaaS

Sales networking is one of the most painful activities in the business world. It usually involves awkward, over-enthusiastic pitches to people who are tired, impatient, and just want to get to their next panel discussion.

Sales 52
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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

Recurring subscriptions are becoming the norm in the business world, and for good reason. Subscription services give the end user control over costs and employee access, without the cumbersome contracts. But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. To help, we’ve put together a list of the four strategies that are key to selling SaaS.

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Protected: Customer Journey Breakdown: J. Crew – Timing

ReSci

There is no excerpt because this is a protected post. The post Protected: Customer Journey Breakdown: J. Crew – Timing appeared first on ReSci.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Subscription60: Monday, March 25th

ProfitWell

Good morning subscription fans, Abby here on International Waffle Day. Let us join the waffle queens of the world — the Leslie Knopes, the Elevens, and the Donkeys — in rejoicing in this crisp batter cake. But first, let’s jump into the recurring revenue news that keeps us rolling. The Rundown In resources. ProfitWell Takes NYC We hear April showers bring pricing strategy powers (or something like that).

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Customer Development: a No-Nonsense Introduction

Cobloom

If the startup world has proved anything over the last decade, it's that it takes more than a great product to make it big. And, if some of the space's most successful people are to be believed, fixating on product development can actually blind you to the real problems limiting your growth.

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Tips for Getting Started with a Business Growth Framework

2Checkout

Growth is top of mind for most companies, but it can be tricky to get started with developing a growth framework. For one thing, most companies aren’t organized around growth, so thinking about growth requires a lot of collaboration between teams. Additionally, companies often don’t have easy access to all of the data they need to understand growth.

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Are You Double Paying Affiliates For Shoppers Acquired Through SEM Channels?

The Marketing & Growth Hacking Publication

Originally published on BrandLock Research establishes that affiliate marketing programmes drive 16% of all online orders. But what if we say that these affiliates could be charging you for sending back your traffic? Or converting a shopper who was already on your store and just about to complete check out? Before you dismiss what we’re saying, let us explain.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Crossing The Chasm to Series A

The SaaS Garage

Munich, March 26th, 2019 Seed rounds have become a prevalent step in funding early stage companies. A new pedigree of European VC funds has emerged. They use phrases like”Seed VC”, “Startup VC” in their tag line and invest between €0.5M – €1.5M in a startups’ first institutional funding event. At the same time the established league of Series A, B and C funds have raised the KPI bar for SaaS companies.

Finance 40
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How to Write a Business Dissertation

SaaS Metrics

A good business dissertation can be tough for people to understand and write. However, with proper guidance, anything can be made easy. Good dissertation writing requires attention and dedication. If you want to make a mark on your presentation and structured writing skills, you need true motivation. Dissertation helps in improving your understanding of your topic, and this further adds up to your knowledge.

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How to Run An Ultra-Effective Daily Sales Huddle

Sales Hacker

Few would argue with how important it is for sales leaders to meet with their sales people on a regular basis. Common interactions typically include the monthly or weekly 1-on-1, sales kickoffs, weekly sales team meetings , and the quarterly performance review. But I believe the most impactful formal meeting you can have with your team is the daily sales huddle.

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Do You Know How Safe Your Data Is?

The Marketing & Growth Hacking Publication

Digitalization has saved us from drowning in paper documents, files, and other physical data clutter. Besides that, U.S. companies spend $25–35 billion on storing, filing, and retrieving paper-based data, which means that going digital and paperless results in huge savings. But, before you decide to transfer all your important documents and customer data to a cloud or server, you should have a plan on how to keep all that sensitive information safe.

Data 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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PODCAST 50: Building Diversity Into Your Revenue Organization w/ Simmone Taitt

Sales Hacker

This week on the Sales Hacker podcast, we interview Simmone Taitt , CEO of HeartSpace Consulting , and a longtime sales leader and consultant in the New York community. Simmone talks about her experience building Gilt City and Kidpass as a woman of color and how she advises companies to build diversity and inclusion into their hiring practices and sales teams.