Fri.Apr 12, 2019

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The Continuous Saga: how to keep a steady pace without breaking things

Chart Mogul

How to transition from the “move fast and break things” paradigm to a “keep a steady pace and don’t break things” -- all while making sure you don't jeopardize customer feedback or time to market. One of the most exciting and important moments for a product and engineering team is when you grow beyond 2-3 contributors to as many as 10-15. In my experience everyone is full of energy, is positive and is engaged — but with more hands on and ideas on the development lifecycle, there is more ro

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How Customer Success Can Catalyze Customer-Centric Change

ChurnZero

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? If you find yourself wondering these exact same questions, then you should check out our on-demand webinar with Julia Ahlfeldt, where she breaks down what it takes for an organization to truly put the customer at the center of their business.

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4/12: Facebook fans or foes? We'll find out.

ProfitWell

Hey subscribers, it’s National Licorice Day. Anyone who knows me knows I’m a Twizzler freak, so I’ll be honoring all month long (living my sweet life like normal, really). Abby here with the subscription news you need and none of the noise you don’t. The Rundown In resources. Plan Ahead for a Pricing Page Teardown. Our latest Pricing Page Teardown looks at the type of platform that affects everything we do: scheduling.

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What are some ways to structure an enterprise SaaS deal when the customer is asking for exclusivity against their competitors?

SaaStr

Besides saying No, it’s worth considering a “Free Ice In Winter” approach. By that I mean, a short window of exclusivity for a top customer or partner is often OK in the real world — in the early days. If you don’t have have a similar prospect in the pipeline, giving a 3–6 month exclusivity window might not be the end of the world. You might not even be able to deploy anyone else until them.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Optimize Content Before You Hit Publish

Nimble - Sales

No matter the scale of your company or the industry you operate in, content optimization plays a major role in your overall online visibility and conversion rates. According to research, only 22% of businesses are fully satisfied with their conversion rates. It’s also worth noting that Google accounted for 79% of total search engine traffic […].

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Why Hiring Senior Leaders Early Is Worth the Investment

OpenView Labs

There’s no other way to put it. Getting hiring right is absolutely critical. Any VC will tell you that the first thing they look for in an early stage company is a truly special team. But that’s only half of the story. If you push them, what a VC will also tell you is that they back founders who have the ability to attract and recruit singular talent.

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Basics in Sales & Marketing: Would You Hire a Milkshake?

The Marketing & Growth Hacking Publication

The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to… Continue reading on Marketing And Growth Hacking ».

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Copper boosts retention and productivity with Brightback?

BrightBack

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. It’s designed to help teams and businesses build long lasting relationships. Copper empowers sales and marketing teams to deliver meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains.

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Understanding Paywalls: Subscription vs. Metered

Subscription DNA

Content has become a critical part of the game plan for websites across the globe. The idea is that businesses can increase awareness, engagement, and… Read more. The post Understanding Paywalls: Subscription vs. Metered appeared first on Subscription DNA.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The SaaStr Cloud Daily Crosses 40,000+ Followers in 5 Months! Check It Out!

SaaStr

A few months back, Quora added a new feature called “Spaces” and we decided to use it to add a new set of functionality we’d been wanting to roll out for a while — the latest SaaS + Cloud news, with a small dose of commentary. We highlight 5-7 stories a day that would be of particular interest to SaaS founders and execs. It seems to have taken off, crossing 40,000+ followers already.

Cloud 28
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Modernizing our mobile SDKs

Intercom, Inc.

Engineers who use Intercom’s mobile SDKs to communicate with their customers trust us to provide a stable and trustworthy platform that won’t break the apps they work so hard to build. This can be a challenge when the mobile development landscape is so fragmented by multiple platforms and SDK versions. Apple and Google release new major versions of their mobile OSes every year.

Mobile 21
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The InsightSquared Community for Customers

InsightSquared

Working with our users every day on the Services team, I know that customers of InsightSquared possess a wealth of knowledge about everything related to sales and marketing analytics. Whether it’s identifying what the critical reports are to share at every level in an organization, understanding what works (and what doesn’t) in change management, or keeping on top of the biggest trends in managing data, our users are on the frontline of making a difference in their respective companies’ decision

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Meet Matt Young, BetterCloud’s New VP of Sales

BetterCloud

Consistency is Matt Young’s friend. Our new VP of sales has spent his entire life in Connecticut; Monroe, Connecticut, specifically. He has also spent his entire professional career in sales. Luckily, his consistency is (part of) why we are so excited to welcome Matt to our team. His exhaustive experience in the SaaS sales space makes him a perfect addition to the BetterCloud family.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.