The Daily Egg

FEBRUARY 4, 2019

Interaction design is all the rage with B2B digital marketers and audiences alike. If you’re not familiar with interaction design or IxD, you should know that the term interaction design was first coined by Bill Verplank and Bill Moggridge back in the mid-80s. The pair coined that term from a different term used by computer […] The post Interaction Design Guide: How to Do IxD in 7 Easy to Follow Steps appeared first on The Daily Egg.

B2B 259

B2B Marketing 259

Tom Tunguz

FEBRUARY 4, 2019

As you start to go to market, there are two things to prioritize from early customers that matter more than cash. Feedback and marketing rights. The feedback matters for obvious reasons. The product is early; customer feedback will help you hew the raw granite of your initial product into shape. The second may not be so obvious. Every prospect championing a software purchase will be asked by the opponents of the sale and decision-makers : “Who else is using the software?

Sales Recruiting 247

Sales Recruiting Banking Branding Software 247

Intercom, Inc.

FEBRUARY 4, 2019

A few months ago, I moved from one business area within Intercom to another, and in the process, I began to manage an existing team. Taking over such a team is always a challenge – the cogs are already spinning, everyone has probably formed opinions about you, you don’t have deep context about anything and usually there is no time to slow down. The process has taught me quite a bit about the dynamics of managing an existing team, so let me share some thoughts on what’s important, and what’s not

Management 159

Management Engineering Technology Metrics 159

Trint

FEBRUARY 4, 2019

We're flooded by video everywhere we look. We get our news through television and online video. Viral video clips come and go each week. We even watch TV shows and movies from our mobile devices. But it can be easy to forget just how much goes into the production of all this video content , including the time and effort it takes to record the video and the long, arduous hours spent in the editing room.

Artificial Intelligence 100

Artificial Intelligence Mobile Software Business 100

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Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle). It’s enough to make anyone feel a little overwhelmed.

Marketing 111

Marketing Mobile Engagement Trends 111

Nimble - Sales

FEBRUARY 4, 2019

The holiday season presented a number of opportunities to watch family and friend videos and listen to stories. We laughed together as we watched the video of one of the toddlers enjoying a peanut butter and jelly sandwich and the shock on his face when the family dog grabbed what was left and devoured it; […]. The post The Core Components for Effective Storytelling and Relationship Marketing appeared first on Nimble Blog.

Marketing 84

Marketing Engagement 84

Net-Results

FEBRUARY 4, 2019

The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. So, let me try and shed some light on that question. HubSpot’s a great tool. It looks gorgeous and, for a marketing automation tool, is relatively easy to pick up. Considering all the free training and […]. The post Why would a company migrate from HubSpot to Marketo?

Marketing 75

Marketing Software 75

Sales Hacker

FEBRUARY 4, 2019

This week on the Sales Hacker podcast , we talk to author Carson Heady , whose “Birth of a Salesman” series translates real-life sales issues into a popular fictionalized series of sales books. Carson’s other role is as a leading specialist for Microsoft and he talks about his career in sales, why endurance and tenacity are so important, and how to bring the right perspective to a career in field sales.

Scale 69

Scale Sales Hiring Sales Underperforming Technical Team 69

ProfitWell

FEBRUARY 4, 2019

We're feeling extra spicy this Monday. Not only from a weekend of football and Groundhog Day, but because we are headed to the West Coast to go live on the floor at SaaStr , the largest B2B software gathering in the world. Currently en route to San Jose, we’ll be in the trenches with the people making it happen, and you’ll see it all as it unfolds. With love, from Subscription60.com in San Jose.

Subscription 56

Subscription Payment Features Government Banking 56

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Backlinkfy

FEBRUARY 4, 2019

Do you remember the last time you were swayed to buy a product or avail of a service online purely because of that killer description and its many promises? Me neither… But I do recall an instance when I partook of a particular brand challenge because of the compelling story it fed me about self-empowerment. And there’s also this one toothpaste brand that has cemented itself in my memory because of a one-minute YouTube ad that told a story about an LGBT couple.

Social Media 49

Social Media Marketing Branding Entertainment 49

Rakam

FEBRUARY 4, 2019

What is the most valuable resource in 2019? Is it gold, oil, copper? Well, the answer is none of them. The most valuable resource today is the data. If you used your vote on oil, you are wrong. Data is valuable because the things you can do with it is nearly unlimited. Today we want to give you a case study example on how you can decipher data to understand the patterns and discover new opportunities.

Data 40

Data 40

Cobloom

FEBRUARY 4, 2019

Research shows that best-of-breed SaaS companies are able to convert 25% of free trial sign-ups into paying customers. This means that even the best companies are losing a staggering 75% of sign-ups without making so much as a single dollar. Today I’m looking at 5 things your company can do to improve the efficacy of your free trial, and improve its conversion rate.

SaaS 43

SaaS 43

The Marketing & Growth Hacking Publication

FEBRUARY 4, 2019

Every year I look forward to watching the Super Bowl. I’m not a big football fan but I am a fan of marketing and branding and the Super Bowl is the biggest stage of the year on television for any business. And given the expense, a lot of planning goes into the marketing campaigns of these mega brands. I love sitting back as a viewer and seeing what hits me vs what doesn’t.

Growth Hacking 40

Growth Hacking Advertising Branding Social Media 40

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Payments