Wed.Jul 11, 2018

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Making things people want

Intercom, Inc.

The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early). Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. These providers use the most advanced methods to boost your response rates. We’ve also included pricing in our rundown to make sure you find a solution that works within your own budget. Building a successful business starts with great leads. The right contact information can be key to closing deals.

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Contact With the World Beyond: The Ethics of Ghostwriting

Kraftblick

You have probably heard about the scandal with Barbara Feinman Todd and the book “It Takes a Village.”. In short, Hillary Clinton instructed Barbara Feinman to write a book, and the book came out on Clinton’s behalf. Clinton was also considered the main author of the book, although most of “It Takes a Village” was written by Feinman. In 2001, this situation got publicized, and American society became aware of the true authorship of the book.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.